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Natural Flea Treatment for Dogs

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $27K a year here, so Natural Flea Treatment for Dogs is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£27K/yr33K searches / yr
90-day growth
+226.3%search demand this quarter
Competition
74%top-5 click share · 13 brands · 49 sellers

Flapen Score

Natural Flea Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Natural Flea Treatment for Dogs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Flea Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Flea Treatment for Dogs 33K times last year and spent an estimated £27K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +226.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+226.3%
Conversion, latest week
8.1%
Market size, estimated
£27Ka year
Top search term
tick repellent for dog9K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £5.13 to £16.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.07 that is £1K to £3K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£5.13–£16.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #15 within Flea & Tick Control. It carries 3,589 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
1.9%
Average rank
#15in Flea & Tick Control
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,589per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Natural Flea Treatment for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

  • Vet's Best25%
  • BUGALUGS23%
  • Chambers & Co11%
  • C&G Pets10%
  • Bob Martin6%
  • FRONTLINE5%

Demand

Natural Flea Treatment for Dogs search demand

Weekly searches over the year. Pick a range.

2K1KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Natural Flea Treatment for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tick repellent for dog9K/yr
  • tick spray for dogs7K/yr
  • flea and tick repellent for dogs4K/yr
  • tick repellent for dogs5K/yr
  • flea repellent for dogs8K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Flea Treatment for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.36

Flee treatment. It doesn't do what it supposed to do

Doesn't Work

Had no effect

Allergies13%−0.05

Found it to be very affective on cat

Allergic reaction to product

he is itchy

Value For Money8%

Not value for money

I ended up buying advantage little more expensive

Waste of money

Smell7%+1.74

Cat hates the smell

It has no smell at all

doesnt work and just makes applies surfaces smell insanely minty

Quality-Overall6%+0.69

Not very good quality

rubbish

Love

Smell31%+1.74

Great scent

does not leave a nasty smell

Lovely natural smell

Quality-Overall14%+0.69

excellent quality item

Great product

Well made

Value For Money12%

Good value for money

Good value

Definitely worth the money

Advertised Vs Actual Product9%+0.63

does what it says

They do the trick

Does the job

Spray/Flow9%+0.54

So far the spray seems effective

Spray effective against ticks

Good Spray

Return

0.1% Return rate 18% Fixable by listing

Leak-Proof26%▃▃▂▃█▇

Poor Quality Spray Bottle Leaking

so doesn't screw on to the bottle causing it to leak

when it was delivered it leaked all over the box

Spray/Flow20%▄▇▅█▄█
Functionality-Overall18%▄█▆▃▂▃

Flee treatment. It doesn't do what it supposed to do

Doesn't Work

Had no effect

Advertised Vs Actual Product18%█▃▃▂▃▂
Instructions/User Manual/Troubleshooting5%▁▁▁█▁▁

Followed the directions applying it weekly to no avail

Directions way to small to read not worth the money

Looks ok directions way too small can't be read a waist of money

FAQ

Common Natural Flea Treatment for Dogs questions

Answered from the same tracked data.