Natural Dog Treats

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

15.6%

Market size, estimated

£82Ka year

Peak month

November2.6× the quietest month

Top search term

hollings dog treats40K searches a year

Listings sell for £5.76 on average, from £1.17 to £28.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.76 that is £1K to £3K a year per listing.

Average price

£5.76under the $15 to $100 sweet spot

Price range

£1.17–£28.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #138 within Treats. It carries 1,191 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#138in Treats

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,191per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months