Natural Dog Treats
brand-locked demand (top 5 brands take 96% of clicks) — Natural Dog Treats doesn't clear our bar today.
Flapen Score
Is Natural Dog Treats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Natural Dog Treats is a £82K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Natural Dog Treats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 15.6% of searches end in a purchase.
£82K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Natural Dog Treats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5mo ago
Hollings Pig Ear Strips Dog Treats 100% Natural Air Dried Long Lasting Chews for Adult Dogs Grain Free & High in Protein (150g)
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 14y ago
Hollings Sprats 100g
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 5,725
- Age
- 10y ago
Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 5mo ago
Hollings Chicken Feet Dog Treats 100% Natural & Crunchy Treats for Adult Dogs Grain Free & High in Protein (100g)
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 8y ago
Trending
90-day click momentum
Dudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 729
- Age
- 5y ago
Hollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5mo ago
Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 5mo ago
UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Beef)
- Price
- £18.11
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Hollings Sausages with Venison Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs Made with Natural Ingredients (3-Pack)
- Price
- £2.05
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 12y ago
Newest
by launch dateHollings Gourmet Beef & Wild Boar Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £2.05
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5mo ago
Hollings Gourmet Pork & Black Pudding Sausages Dog Treats Delicious Nutritious Air Dried Chews for Adult Dogs 100% Gluten Free & Made with Natural Ingredients (70g)
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 5mo ago
UPRAW Natural Dog Training Treats in bulk 1kg 100% Pure Meat Training Cubes - Natural Hypoallergenic - Grain Free - No additives or Preservatives. (1kg Beef)
- Price
- £18.11
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago
PAWLICIOUS Rabbit Ears with Fur for Dogs 200g 100% Natural Air-Dried Treat Chew for Dog Puppy & Senior Healthy & Hypoallergenic Dog Food Grain & Gluten Free Pet Treats
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
40%
Top 20: 88%
Open market
3%
- Hollings87%
- Hungry Pets5%
- Dudley's2%
- UPRAW2%
- Pets Purest1%
- PAWLICIOUS1%
- Open — no brand owns it (4 brands, 3%)
Natural Dog Treats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Natural Dog Treats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hollings dog treats40K/yr
- raw dog treats19K/yr
- hollings15K/yr
- natural dog treats for large dogs12K/yr
- air dried dog treats4K/yr
What reviews say buyers love and hate about Natural Dog Treats
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Dog approved”
“Excellent value”
“Good variety”
“clearly taste great”
“Good natural chew”
What buyers complain about
57% of reviews“Awful chemical smell”
“Not fit for purpose”
“Very disappointed as for the price”
“Very poor quality”
“DANGEROUS TO INGEST”
Common Natural Dog Treats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
