Moving Dog Toy
MaybeThe top 5 brands take only 38% of clicks. But demand is soft, at -16.7% this quarter, so Moving Dog Toy is a Maybe.
- Flapen Score
- 64 / 100Top 6% of 875 Pet Supplies niches · +14 vs the category median of 5064
- Market size
- £668K/yr1.3M searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 35%top-5 click share · 47 brands · 79 sellers
Flapen Score
Moving Dog Toy against its category
The dotted line is the Pet Supplies average. Past it, Moving Dog Toy is stronger. Inside it, weaker.
Market
The Moving Dog Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moving Dog Toy 1.3M times last year and spent an estimated £668K. The top 5 brands take 38% of clicks. Demand peaks in Feb–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £668Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- interactive dog toys353K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £2.29 to £31.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £11.92 that is £6K to £9K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £2.29–£31.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #89 within Feeding & Watering Supplies. It carries 6,583 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 14.0%
- Average rank
- #89in Feeding & Watering Supplies
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,583per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 2 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Moving Dog Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LUKITO Dog Puzzle Toy Slow Feeder Bowl for Puzzle Interactive Toys Birthday Boredom IQ Training and Brain Stimulation Treat Toy Squeaky with Puppy Toys Green
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 3y ago
Vivifying Snuffle Mat for Dogs 66cmx42cm Interactive Feeding Game for Boredom and Mental Stimulation Dog Feeding Mat Encourages Natural Foraging Skills and Slow Eating
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 2,476
- Age
- 4y ago
Barkwhiz Dog Puzzle Toy 3 levels Dog Interactive toys Mental stimulating for boredom and smart Dogs treat puzzle for all breeds dog
- Price
- £12.34
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 3y ago
Ystars 8 Pcs Value Interactive Dog Toys for Boredom Dog Puzzle Toys Licky Mats for Dogs Treat Dog Balls Dog Birthday Present for Small to Large Dogs Puppy Toys
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
MateeyLife Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy
- Price
- £10.19
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 1y ago
Trending
90-day click momentum
Blanlody Dog Puzzle Toys Interactive Dog Toys for Boredom treat dispenser
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 767
- Age
- 6mo ago
MateeyLife Dog Puzzle Toys Interactive Toys Treat Dispensing Slow Feeder
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3mo ago
LUKITO Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy for Dogs
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago
Mapneng Automatic Moving Interactive Dog Toy Ball For Small Medium Dogs
- Price
- £9.98
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 9mo ago
Interactive Dog Ball Toys
- Price
- £8.23
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 6mo ago
Newest
by launch dateMateeyLife Dog Puzzle Toys Interactive Toys Treat Dispensing Slow Feeder
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3mo ago
LUKITO Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy for Dogs
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago
Interactive Dog Ball Toys
- Price
- £8.23
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 6mo ago
Blanlody Dog Puzzle Toys Interactive Dog Toys for Boredom treat dispenser
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 767
- Age
- 6mo ago
Mapneng Automatic Moving Interactive Dog Toy Ball For Small Medium Dogs
- Price
- £9.98
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
79
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
35%
Top 20: 73%
Open market
56%
- LUKITO11%
- Vivifying8%
- Outward Hound7%
- Barkwhiz6%
- MateeyLife6%
- Ystars5%
Demand
Moving Dog Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Moving Dog Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- interactive dog toys353K/yr
- dog puzzle toys176K/yr
- dog toys for boredom176K/yr
- dog enrichment toy106K/yr
- dog puzzle67K/yr
- dog stimulation toys40K/yr
- puzzle toys for dogs32K/yr
- dog interactive toy42K/yr
- interactive dog toy45K/yr
- stimulating dog toys30K/yr
Reviews and returns
What reviews say buyers love and hate about Moving Dog Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
1st use broke very easily
Broken quite quickly
Didn't last
Very Small
Not fit for purpose
Much too big
they are not cheap
a bit pricey
a bit over priced at £18
Cheap quality
Bad quality garment
Bad quality
Not very sturdy
Not as strong
Not very robust
Love
Good Entertainment
Amazing toy
Entertaining toy
Dog loves it
Dogs happy
dog approved
Excellent product
Well made item
Its a good quality dog puzzle
Excellent value
Amazing value
Money well spent
The material feels durable
Very durable
it didnt break
Return
1.0% Return rate 69% Fixable by listing
Very Small
Not fit for purpose
Much too big
Cheap quality
Bad quality garment
Bad quality
1st use broke very easily
Broken quite quickly
Didn't last
Doesnt even work properly
again this unable to get working
Doesnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moving Dog Toy questions
Answered from the same tracked data.