Moving Dog Toy

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

4.2%

Market size, estimated

£668Ka year

Peak month

December3.5× the quietest month

Top search term

interactive dog toys353K searches a year

Listings sell for £11.92 on average, from £2.29 to £31.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £11.92 that is £6K to £9K a year per listing.

Average price

£11.92under the $15 to $100 sweet spot

Price range

£2.29–£31.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #89 within Feeding & Watering Supplies. It carries 6,583 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

14.0%

Average rank

#89in Feeding & Watering Supplies

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,583per listing

Listings tracked

56

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months