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Moist Dog Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Moist Dog Food is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£241K/yr155K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
43%top-5 click share · 3 brands · 147 sellers

Flapen Score

Moist Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Moist Dog Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moist Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moist Dog Food 155K times last year and spent an estimated £241K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
10.7%
Market size, estimated
£241Ka year
Peak month
June1.8× the quietest month
Top search term
hi life dog food30K searches a year

02 · Price

A sale here is worth £14.54.

Listings sell for £14.54 on average, from £3.69 to £30.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.54 that is £4K to £7K a year per listing.

Average price
£14.54under the $15 to $100 sweet spot
Price range
£3.69–£30.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #438 within Food. It carries 689 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#438in Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
689per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Moist Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

147

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

0%

  • HILIFE64%
  • Bakers29%
  • ark future7%

Demand

Moist Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Moist Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hi life dog food30K/yr
  • bakers meaty meals30K/yr
  • feed me dog food17K/yr
  • bakers meaty chunks14K/yr
  • hilife dog food pouches12K/yr
  • meaty chunks dog food9K/yr
  • moist dog food9K/yr
  • bakers meaty meals small dog5K/yr
  • high life dog food4K/yr
  • moist meaty chunks dog food4K/yr

Reviews and returns

What reviews say buyers love and hate about Moist Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+2.68

Price is a joke

way too expensive go to Aldi

found price extortionate

Smell15%−0.02

it doesn't smell as good as it did

It even smells like Bakers

Size-Overall13%−0.01

To big

Bigger

they are to big for her so I have to cut them up

Moist/Dry8%−0.05

Dry dog food

Ingredients-Overall8%−0.05

BAD INGREDIENTS FOR DOGS

The ingredients are almost the same

Love

Pet Friendly36%

Happy Dog Happy Life

DOG LOVES IT

Theres a bonus to dog likes it too

Value For Money28%+2.68

Good Value

Excellent value

great value

Taste-Overall8%

Our girl loves this dog food

My dog used to love this food

Dogs love these as treats

Quality-Overall5%+0.07

Good quality

Great product

Quality

Smell4%−0.02

Looks and smells lovely

not too strong of an odor

love this food has no strong odor great value easy for them to chew

FAQ

Common Moist Dog Food questions

Answered from the same tracked data.