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Moist Dog Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Moist Dog Food is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£241K/yr155K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
43%top-5 click share · 3 brands · 147 sellers

Flapen Score

Moist Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Moist Dog Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moist Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moist Dog Food 155K times last year and spent an estimated £241K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
10.7%
Market size, estimated
£241Ka year
Peak month
June1.8× the quietest month
Top search term
hi life dog food30K searches a year

02 · Price

A sale here is worth £14.54.

Listings sell for £14.54 on average, from £3.69 to £30.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.54 that is £4K to £7K a year per listing.

Average price
£14.54under the $15 to $100 sweet spot
Price range
£3.69–£30.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #438 within Food. It carries 689 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#438in Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
689per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Moist Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

147

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 84%

Open market

0%

  • HILIFE64%
  • Bakers29%
  • ark future7%

Demand

Moist Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Moist Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hi life dog food30K/yr
  • bakers meaty meals30K/yr
  • feed me dog food17K/yr
  • bakers meaty chunks14K/yr
  • hilife dog food pouches12K/yr
  • meaty chunks dog food9K/yr
  • moist dog food9K/yr
  • bakers meaty meals small dog5K/yr
  • high life dog food4K/yr
  • moist meaty chunks dog food4K/yr

Reviews and returns

What reviews say buyers love and hate about Moist Dog Food

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Price is a joke”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Moist Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data