Microchip Cat Flap

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

348K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

4.2%

Market size, estimated

£1.2Ma year

Peak month

April1.4× the quietest month

Top search term

microchip cat flap96K searches a year

Listings sell for £82.72 on average, from £28.48 to £191.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £82.72 that is £62K to £83K a year per listing.

Average price

£82.72inside the $15 to $100 sweet spot

Price range

£28.48–£191.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£62K–£83K

Returns

5.0%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #154 within Cats. It carries 6,401 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

8.1%

Average rank

#154in Cats

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,401per listing

Listings tracked

17

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months