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Microchip Cat Feeder

Fail

The top 5 brands take 97% of clicks, so Microchip Cat Feeder is a Fail.

Flapen Score
33
33 / 100
Ranks 844 of 875 Pet Supplies niches · −17 vs the category median of 50
Market size
£84K/yr86K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
86%top-5 click share · 6 brands · 24 sellers

Flapen Score

Microchip Cat Feeder against its category

The dotted line is the Pet Supplies average. Past it, Microchip Cat Feeder is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microchip Cat Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microchip Cat Feeder 86K times last year and spent an estimated £84K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.4%
Market size, estimated
£84Ka year
Peak month
November1.5× the quietest month
Top search term
microchip cat feeder54K searches a year

02 · Price

A sale here is worth £71.58.

Listings sell for £71.58 on average, from £16.25 to £112.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £71.58 that is £7K to £18K a year per listing.

Average price
£71.58inside the $15 to $100 sweet spot
Price range
£16.25–£112.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #81 within Cats. It carries 2,374 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
2.1%
Average rank
#81in Cats
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,374per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Microchip Cat Feeder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • SureFlap78%
  • Closer Pets8%
  • PETLIBRO4%
  • wangado4%
  • OFFAXE3%
  • PETKIT3%

Demand

Microchip Cat Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Microchip Cat Feeder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microchip cat feeder54K/yr
  • surefeed microchip pet feeder10K/yr
  • microchip feeder6K/yr
  • surefeed5K/yr
  • microchip pet feeder4K/yr
  • cat microchip feeder4K/yr
  • cat feeder microchip4K/yr

Reviews and returns

What reviews say buyers love and hate about Microchip Cat Feeder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Value For Money”
4.3%of orders come back
“Annoyingly good. because theyre expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Microchip Cat Feeder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data