microchip cat feeder
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£71.58avg listing price — sweet spot $15–$100
Price range
Great£16.25–£112.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,374.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 86K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microchip cat feeder is a £84K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
microchip cat feeder market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £143K–£179K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 2.1%
- Avg brand age
- 23 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
24
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- SureFlap78%
- Closer Pets8%
- PETLIBRO4%
- wangado4%
- OFFAXE3%
- PETKIT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top microchip cat feeder search terms
- microchip cat feeder54K/yr
- surefeed microchip pet feeder10K/yr
- microchip feeder6K/yr
- surefeed5K/yr
- microchip pet feeder4K/yr
- cat microchip feeder4K/yr
- cat feeder microchip4K/yr
Top microchip cat feeder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sure Petcare SureFeed Microchip Pet Feeder with Sealed Lid RFID Collar Tags Compatible Works for Wet and Dry Food White 4 x C Cell Batteries Required Not Included
SureFlap£86.574.4★12,923 rev
Sure Petcare SureFeed Sealed Pet Bowl for Cats and Small Dogs Motion Activated Lid Works for Wet and Dry Food Keeps Food Fresh Locks Odours in White 4xC Cell Batteries Required Not Included
SureFlap£49.154.1★3,103 rev
Sure Petcare SureFeed Microchip Pet Feeder Connect RFID Collar Tags Compatible Mobile App Control Works for Wet and Dry Food White Hub and 4 x C Cell Batteries Required Not Included
SureFlap£111.954.1★909 rev
Closer Pets MiBowl Automatic Selective Microchip Feeder Cats & Small Dogs
Closer Pets£67.484.3★570 rev
Sure Petcare - SureFeed Feeder Rear Cover - Only Needed to Help Ensure Persistent Pets Cant Access Food from The Rear of The Microchip Pet Feeder While The lid is Open.
SureFlap£16.254.6★806 rev
Newest
by launch date
Microchip Cat Feeder Auto Dog Feeder Smart Pet Feeder with Timed Feeding for Cats Automatic Dog Feeder with Intelligent Sensor
OFFAXE£21.514 rev
PETLIBRO RFID Automatic Cat Feeder Selective Feeding for Multi-Cat Coffee
PETLIBRO£112.251,054 rev
PETKIT Automatic Cat Feeder with Camera 1080P HD Video with Night Vision 2-Way Audio 3L Auto Cat Feeder with Battery-Backup Low Food & Blockage Sensor App Control Cat Food Dispenser 2.4Ghz Wi-Fi
PETKIT£81.651,971 rev
Closer Pets MiBowl Automatic Selective Microchip Feeder Cats & Small Dogs
Closer Pets£67.48570 rev
SureFeed Automatic Food Dispenser with Microchip Automatic Food Dispenser with Microchip Controlled Access Control for Multiple Animal Houses Ideal for Cats who need to take Special Food or Medicine.
wangado£97.4129 rev
Trending
90-day click momentumCloser Pets MiBowl Automatic Selective Microchip Feeder Cats & Small Dogs
Closer Pets£67.484.3★
PETKIT Automatic Cat Feeder with Camera 1080P HD Video with Night Vision 2-Way Audio 3L Auto Cat Feeder with Battery-Backup Low Food & Blockage Sensor App Control Cat Food Dispenser 2.4Ghz Wi-Fi
PETKIT£81.654.5★
Sure Petcare SureFeed Microchip Pet Feeder with Sealed Lid RFID Collar Tags Compatible Works for Wet and Dry Food White 4 x C Cell Batteries Required Not Included
SureFlap£86.574.4★
Sure Petcare SureFeed Microchip Pet Feeder Connect RFID Collar Tags Compatible Mobile App Control Works for Wet and Dry Food White Hub and 4 x C Cell Batteries Required Not Included
SureFlap£111.954.1★
Sure Petcare SureFeed Sealed Pet Bowl for Cats and Small Dogs Motion Activated Lid Works for Wet and Dry Food Keeps Food Fresh Locks Odours in White 4xC Cell Batteries Required Not Included
SureFlap£49.154.1★
What buyers say about microchip cat feeder
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great price when on sale”
“Excellent item, does exactly what I wanted”
“Set up was super simple”
“they are solidly built”
“Easy to clean and fit”
“Fits perfectly”
“Does what it says on the tin”
“The feeders work perfectly”
“Sure Petcare SureFeed”
What buyers complain about
“Annoyingly good. because theyre expensive”
“Despite changing batteries and/or resetting”
“One is working fine and the other is now faulty and doesnt work”
“This product does not work with BLACK CATS”
“then doesnt connect to internet”
“This concerns dry and wet food”
“a bit awkward to clean”
“The instructions supplied are pants”
“smells down”
“Not as reliable as they used to be”
Top return reasons
Common questions
- Is microchip cat feeder profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 9 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the microchip cat feeder niche?
- 6 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in microchip cat feeder?
- Top complaints mined from reviews: Value For Money, Battery Life, Functionality-Overall. The return rate is 4.3%.
- When does demand for microchip cat feeder peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the microchip cat feeder niche?
- Listings span £16.25–£112.25; the average listing price is £71.58 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.