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Microchip Cat Feeder

Fail

The top 5 brands take 97% of clicks, so Microchip Cat Feeder is a Fail.

Flapen Score
33
33 / 100
Ranks 844 of 875 Pet Supplies niches · −17 vs the category median of 50
Market size
£84K/yr86K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
86%top-5 click share · 6 brands · 24 sellers

Flapen Score

Microchip Cat Feeder against its category

The dotted line is the Pet Supplies average. Past it, Microchip Cat Feeder is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microchip Cat Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microchip Cat Feeder 86K times last year and spent an estimated £84K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.4%
Market size, estimated
£84Ka year
Peak month
November1.5× the quietest month
Top search term
microchip cat feeder54K searches a year

02 · Price

A sale here is worth £71.58.

Listings sell for £71.58 on average, from £16.25 to £112.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £71.58 that is £7K to £18K a year per listing.

Average price
£71.58inside the $15 to $100 sweet spot
Price range
£16.25–£112.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #81 within Cats. It carries 2,374 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
2.1%
Average rank
#81in Cats
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,374per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Microchip Cat Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • SureFlap78%
  • Closer Pets8%
  • PETLIBRO4%
  • wangado4%
  • OFFAXE3%
  • PETKIT3%

Demand

Microchip Cat Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Microchip Cat Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microchip cat feeder54K/yr
  • surefeed microchip pet feeder10K/yr
  • microchip feeder6K/yr
  • surefeed5K/yr
  • microchip pet feeder4K/yr
  • cat microchip feeder4K/yr
  • cat feeder microchip4K/yr

Reviews and returns

What reviews say buyers love and hate about Microchip Cat Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.98

Annoyingly good. because theyre expensive

Not the cheapest

Disappointing for the price

Battery Life11%0.00

Despite changing batteries and/or resetting

Also it started flashing red which means low battery - the same day that I put brand new fresh batteries in

Only downside is it takes batteries rather than being rechargeable

Functionality-Overall6%−0.14

One is working fine and the other is now faulty and doesnt work

Sometimes the door wont close

Hit and miss

Compatibility-Overall6%−0.13

This product does not work with BLACK CATS

Connectivity-Overall6%−0.03

then doesnt connect to internet

for some reason lost a WIFI signal today morning

Love

Ease Of Use24%−0.02

Easy to use

To save you some time, its easy

In theory this worked great, it was easy to set up and looks nice and is easy to use

Value For Money8%+0.98

Great price when on sale

Worth every penny according to them

Great product, well worth the money

Quality-Overall7%+0.51

Excellent item, does exactly what I wanted

Excellent and reliable products

Overall I would definitely recommend

Assembly/Installation6%−0.08

Set up was super simple

It is a fabulous setup

Easy to set up and clean

Strength6%

they are solidly built

Really strong and reliable

robust

Return

4.3% Return rate 19% Fixable by listing

Functionality-Overall29%█▅▇▃▄▄

One is working fine and the other is now faulty and doesnt work

Sometimes the door wont close

Hit and miss

Size-Overall11%▃▅▁▁█▂
Connectivity-Overall9%▄▆▄▆▄█

then doesnt connect to internet

for some reason lost a WIFI signal today morning

Defective Material/Parts9%▁▅▆▆▅█
Value For Money5%▁▁▁▅█▄

Annoyingly good. because theyre expensive

Not the cheapest

Disappointing for the price

FAQ

Common Microchip Cat Feeder questions

Answered from the same tracked data.