Melting Heart Cat Food
FailThe top 5 brands take 100% of clicks, so Melting Heart Cat Food is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £137K/yr77K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 53%top-5 click share · 4 brands · 140 sellers
Flapen Score
Melting Heart Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Melting Heart Cat Food is stronger. Inside it, weaker.
Market
The Melting Heart Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Melting Heart Cat Food 77K times last year and spent an estimated £137K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £137Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- gourmet gold cat food29K searches a year
02 · Price
A sale here is worth £13.18.
Listings sell for £13.18 on average, from £3.44 to £38.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.18 that is £3K to £7K a year per listing.
- Average price
- £13.18under the $15 to $100 sweet spot
- Price range
- £3.44–£38.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #145 within Cats. It carries 485 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 81%
- Out of stock, average day
- 4.2%
- Average rank
- #145in Cats
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 485per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Melting Heart Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOURMET Gold Pate Recipes Wet Cat Food 8x85g (Pack of 6)
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 4y ago

GOURMET Gold Succulent Delights Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.24
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 3y ago

GOURMET Gold Savoury Cake Chicken Wet Cat Food 85g (Pack of 12)
- Price
- £5.39
- Rating
- 4.6/5
- Reviews
- 2,181
- Age
- 10y ago

GOURMET Gold Savoury Cake Meat and Veg Variety Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.44
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 9y ago

GOURMET Gold Pate Ocean Fish Wet Cat Food 85g (Pack of 12)
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 429
- Age
- 14y ago
Trending
90-day click momentum
GOURMET Gold Double Delicacies Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.58
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3y ago

GOURMET Perle Country Medley Mini Fillets in Jelly Wet Cat Food 96x85g
- Price
- £29.90
- Rating
- 4.6/5
- Reviews
- 3,831
- Age
- 9y ago

GOURMET Gold Succulent Delights Mixed Wet Cat Food 96x85g
- Price
- £38.90
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 10mo ago

GOURMET Gold Succulent Delights Salmon Wet Cat Food 85g (Pack of 12)
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 3y ago

GOURMET Gold Savoury Cake Salmon Wet Cat Food 85g (Pack of 12)
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 13y ago
Newest
by launch date
GOURMET Gold Succulent Delights Mixed Wet Cat Food 96x85g
- Price
- £38.90
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 10mo ago

GOURMET Perle Delighters Collection in Gravy Wet Cat Food 40x85g
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 1y ago

Gourmet Wet Cat Food Bundle | Pate Recipes with Ocean Fish Liver Turkey and Beef Flavours | 16 x 85g Tins + Papa Lima Pure Canadian Catnip | Pack of 2 for Happy Healthy Cats
- Price
- £17.49
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 2y ago

GOURMET Gold Double Delicacies Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.58
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3y ago

GOURMET Gold Succulent Delights Wet Cat Food 8x85g (Pack of 6)
- Price
- £19.24
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Gourmet92%
- Purina4%
- Infinite Emblems2%
- Papa Lima1%
- Open — no brand owns it (0%)
Demand
Melting Heart Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Melting Heart Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gourmet gold cat food29K/yr
- gourmet cat food pate9K/yr
- gourmet gold8K/yr
- gourmet pate cat food8K/yr
- gourmet savoury cake cat food6K/yr
- gourmet pate5K/yr
- gourmet gold pate4K/yr
- gourmet cat food tins5K/yr
- purina gourmet gold3K/yr
Reviews and returns
What reviews say buyers love and hate about Melting Heart Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Made my cat vomit
the vomiting stopped
Vomiting
It's slightly more expensive than Costco
A bit expensive
it is a little bit more expensive
Very bad quality cat food
Not as good as I'd orignally thought after quite a long time use
Very poor quality
just wish the other flavors were as reasonably priced as the salmon
now gone off it - may try another flavour
Most of the flavours disappear very quickly
bland
Not tasted it myself
Love
My cat enjoys it
Cats love it
Cat approves so
Excellent value
Good price
Reasonable price
Better than other brands
Good quality cat food
Excellent product
Great cat food
Its his favorite food
Great food
Full of flavour
I got the mixed flavours box which she loves
This pack offers a good variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melting Heart Cat Food questions
Answered from the same tracked data.









