Skip to content

Melting Heart Cat Food

Fail

The top 5 brands take 100% of clicks, so Melting Heart Cat Food is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£137K/yr77K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
53%top-5 click share · 4 brands · 140 sellers

Flapen Score

Melting Heart Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Melting Heart Cat Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melting Heart Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melting Heart Cat Food 77K times last year and spent an estimated £137K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
13.4%
Market size, estimated
£137Ka year
Peak month
January1.3× the quietest month
Top search term
gourmet gold cat food29K searches a year

02 · Price

A sale here is worth £13.18.

Listings sell for £13.18 on average, from £3.44 to £38.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.18 that is £3K to £7K a year per listing.

Average price
£13.18under the $15 to $100 sweet spot
Price range
£3.44–£38.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #145 within Cats. It carries 485 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
81%
Out of stock, average day
4.2%
Average rank
#145in Cats
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Melting Heart Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

0%

  • Gourmet92%
  • Purina4%
  • Infinite Emblems2%
  • Papa Lima1%
  • Open — no brand owns it (0%)

Demand

Melting Heart Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Melting Heart Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gourmet gold cat food29K/yr
  • gourmet cat food pate9K/yr
  • gourmet gold8K/yr
  • gourmet pate cat food8K/yr
  • gourmet savoury cake cat food6K/yr
  • gourmet pate5K/yr
  • gourmet gold pate4K/yr
  • gourmet cat food tins5K/yr
  • purina gourmet gold3K/yr

Reviews and returns

What reviews say buyers love and hate about Melting Heart Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion17%−0.10

Made my cat vomit

the vomiting stopped

Vomiting

Value For Money15%+1.47

It's slightly more expensive than Costco

A bit expensive

it is a little bit more expensive

Quality-Overall13%−0.15

Very bad quality cat food

Not as good as I'd orignally thought after quite a long time use

Very poor quality

Flavor13%

just wish the other flavors were as reasonably priced as the salmon

now gone off it - may try another flavour

Most of the flavours disappear very quickly

Taste-Overall6%+0.26

bland

Not tasted it myself

Love

Pet Friendly43%

My cat enjoys it

Cats love it

Cat approves so

Value For Money21%+1.47

Excellent value

Good price

Reasonable price

Quality-Overall14%−0.15

Better than other brands

Good quality cat food

Excellent product

Taste-Overall7%+0.26

Great cat food

Its his favorite food

Great food

Flavor3%

Full of flavour

I got the mixed flavours box which she loves

This pack offers a good variety of flavours

FAQ

Common Melting Heart Cat Food questions

Answered from the same tracked data.