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Melatonin for Dogs

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -22.5% this quarter, so Melatonin for Dogs is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£70K/yr65K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
57%top-5 click share · 20 brands · 70 sellers

Flapen Score

Melatonin for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Melatonin for Dogs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melatonin for Dogs 65K times last year and spent an estimated £70K. The top 5 brands take 55% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
9.1%
Market size, estimated
£70Ka year
Top search term
melatonin for dogs38K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £2.11 to £27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£2.11–£27.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #114 within Health Supplies. It carries 859 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#114in Health Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
859per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Melatonin for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

70

Top-5 brand share

55%

Top 20: 85%

Top-5 click share

57%

Top 20: 97%

Open market

30%

  • K9 Select22%
  • Vortexonix19%
  • --15%
  • XAYGHE5%
  • Laughing Dog5%
  • WELOSUER4%

Demand

Melatonin for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Melatonin for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin for dogs38K/yr
  • dog sleeping tablets10K/yr
  • dog melatonin5K/yr
  • dog sleep aid4K/yr
  • sleeping tablets for dogs4K/yr
  • sleep aid for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall32%−0.39

Didn't work on my dog

Unfortunately it didnt work as well as hoped

Doesn't work

Value For Money22%−0.28

Has been a waste of money

I expected a bit more for the price and branding

Not one hundred per cent

Indigestion6%−0.08

I have my dog these for 3 days @2 a day she now has diarrhea

Not helpful and induced vomiting

gave her terrible diarrhea from the first use resulting in a week of even more unsettled sleep

Durability5%+0.34

he falls apart

Only been on them a month, no change

Took a few days

Advertised Vs Actual Product4%−0.02

NO Melatonin listed

Wasnt as good for my dog as advertised

Love

Soothing/Teething30%+2.09

Helps calm my dog

Calming treats

Calming puppy

Pet Friendly12%

Our dog likes these

My dog loves it

Helps calm my dog

Quality-Overall9%+0.37

Quality biscuits

Great product

In terms of quality

Ease Of Use9%+0.31

Easy to use

Easy to Give

The drops were easy to use

Value For Money6%−0.28

Good price

that the price is fairly reasonable

Good value for money

Return

0.1% Return rate 13% Fixable by listing

Functionality-Overall50%▁█▆▅▁▁

Didn't work on my dog

Unfortunately it didnt work as well as hoped

Doesn't work

Leak-Proof13%
Stale/Rotten/Spoiled13%▁▁▁█▁▁
Advertised Vs Actual Product13%▁▁█▁▁▁

NO Melatonin listed

Wasnt as good for my dog as advertised

Compatibility-Overall13%▁▁▁▁█▁

Didnt work for my dog

FAQ

Common Melatonin for Dogs questions

Answered from the same tracked data.