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Medicated Dog Shampoo

Fail

The top 5 brands take 98% of clicks, so Medicated Dog Shampoo is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£161K/yr63K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
85%top-5 click share · 6 brands · 22 sellers

Flapen Score

Medicated Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Medicated Dog Shampoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicated Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medicated Dog Shampoo 63K times last year and spent an estimated £161K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
15.0%
Market size, estimated
£161Ka year
Peak month
August2.0× the quietest month
Top search term
chlorhexidine for dogs31K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £7.59 to £53.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.91 that is £13K to £17K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£7.59–£53.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #60 within Grooming. It carries 1,675 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.3%
Average rank
#60in Grooming
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,675per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Medicated Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • ICF75%
  • VetSet11%
  • RenaSan6%
  • Douxo S34%
  • C-Scrub2%
  • Buddycare2%
  • Open — no brand owns it (0%)

Demand

Medicated Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Medicated Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chlorhexidine for dogs31K/yr
  • clorexyderm shampoo for dogs24K/yr
  • clorexyderm shampoo4K/yr
  • chlorhexidine for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Medicated Dog Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies27%−0.03

Our cockapoo was itching like crazy

it turned out he had fleas that were irritating his skin

Awful gave my dog a severe rash

Value For Money14%+0.19

cheaper

and doubled in price

expensive

Functionality-Overall10%−0.12

Didnt seem to help vet said equine purple spray

Don't work

Pump does not work

Smell5%

pungent sickly smell

the smell is awful

Strong chemical smell

Motor Power4%−0.07

Pump doesnt work

Pump faulty

faulty pumps

Love

Quality-Overall19%+1.21

Good effective product

Excellent product

the quality it great helped heal my fur baby right up

Allergies13%−0.03

Good for allergies

Good for itchy skin

Doesnt irritate my skin

Value For Money13%+0.19

Good price

Worth every penny

Excellent value

Ease Of Use9%+0.82

Easy to use

Easy to use on a puppy

Worked quickly and was very easy to administer

Pet Friendly8%

Happy dogs

good for cats

Cat is happy

Return

0.2% Return rate 11% Fixable by listing

Motor Power37%▃▄▃█▃▆

Pump doesnt work

Pump faulty

faulty pumps

Leak-Proof11%▁█▅▁▅▁
Advertised Vs Actual Product10%▁▁██▁▁
Product Condition9%▁▁▂▁█▇
Functionality-Overall9%▅▄▁▁█▁

Didnt seem to help vet said equine purple spray

Don't work

Pump does not work

FAQ

Common Medicated Dog Shampoo questions

Answered from the same tracked data.