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Medicated Dog Shampoo

Fail

The top 5 brands take 98% of clicks, so Medicated Dog Shampoo is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£161K/yr63K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
85%top-5 click share · 6 brands · 22 sellers

Flapen Score

Medicated Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Medicated Dog Shampoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicated Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medicated Dog Shampoo 63K times last year and spent an estimated £161K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
15.0%
Market size, estimated
£161Ka year
Peak month
August2.0× the quietest month
Top search term
chlorhexidine for dogs31K searches a year

02 · Price

A sale here is worth £16.91.

Listings sell for £16.91 on average, from £7.59 to £53.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.91 that is £13K to £17K a year per listing.

Average price
£16.91inside the $15 to $100 sweet spot
Price range
£7.59–£53.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #60 within Grooming. It carries 1,675 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.3%
Average rank
#60in Grooming
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,675per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Medicated Dog Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

22

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • ICF75%
  • VetSet11%
  • RenaSan6%
  • Douxo S34%
  • C-Scrub2%
  • Buddycare2%
  • Open — no brand owns it (0%)

Demand

Medicated Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Medicated Dog Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chlorhexidine for dogs31K/yr
  • clorexyderm shampoo for dogs24K/yr
  • clorexyderm shampoo4K/yr
  • chlorhexidine for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Medicated Dog Shampoo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Allergies”
0.2%of orders come back
“Our cockapoo was itching like crazy”
A buyer, on “Allergies”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Medicated Dog Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data