Medicated Dog Shampoo
FailThe top 5 brands take 98% of clicks, so Medicated Dog Shampoo is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £161K/yr63K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 22 sellers
Flapen Score
Medicated Dog Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Medicated Dog Shampoo is stronger. Inside it, weaker.
Market
The Medicated Dog Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Medicated Dog Shampoo 63K times last year and spent an estimated £161K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £161Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- chlorhexidine for dogs31K searches a year
02 · Price
A sale here is worth £16.91.
Listings sell for £16.91 on average, from £7.59 to £53.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.91 that is £13K to £17K a year per listing.
- Average price
- £16.91inside the $15 to $100 sweet spot
- Price range
- £7.59–£53.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #60 within Grooming. It carries 1,675 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 4.3%
- Average rank
- #60in Grooming
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,675per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Medicated Dog Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ICF | Clorexyderm 4% Dog Shampoo for Itchy Skin Relief | Anti Itch + Antifungal + Antibacterial Shampoo for Pets with Sensitive Skin 200ml
- Price
- £15.04
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 8y ago

ICF | CLX 4% Foam Mousse | Dry Shampoo for Dogs & Cats | Antibacterial & Antifungal | Dry Itchy Skin Relief | Moisturises Soothes & Softens Skin & Coat | Easy Alternative to Wet Bathing | 100 ml
- Price
- £12.61
- Rating
- 4.6/5
- Reviews
- 2,044
- Age
- 11y ago

ChlorVet Scrub Chlorhexidine 4% Antiseptic Scrub & Wash for Dogs 500ml
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

ICF | Clorexyderm 4% Solution Spray for Dogs & Cats | Vet-Recommended No-Rinse Skin Cleanser & Conditioner 200ml
- Price
- £16.46
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 12y ago

RenaSan Animal First Aid Spray (100ml) Wound Disinfection Kills Bacteria & Stops Itching Alcohol-Free Non-irritating for Dogs Cats & all other animals.
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 6,130
- Age
- 10y ago
Trending
90-day click momentum
Buddycare Chlorhexidine Medicated Pet Wipes for Dogs & Cats Antibacterial & Antifungal Cleansing Wipes for Stressed & Irritated Skin Biodegradable Vet Approved Vegan
- Price
- £9.63
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 3y ago

ChlorVet Scrub Chlorhexidine 4% Antiseptic Scrub & Wash for Dogs 500ml
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

DOUXO S3 PYO Mousse Waterless Antibacterial & Anti-Yeast Mousse Leave-On DOUXO S3-PYO Mousse Chlorhexidine For Dogs No Rinse No Bath Mousse For Dogs Hypoallergenic Fragrance 150ml
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 2,897
- Age
- 5y ago

ICF | CLX 4% Foam Mousse | Dry Shampoo for Dogs & Cats | Antibacterial & Antifungal | Dry Itchy Skin Relief | Moisturises Soothes & Softens Skin & Coat | Easy Alternative to Wet Bathing | 100 ml
- Price
- £12.61
- Rating
- 4.6/5
- Reviews
- 2,044
- Age
- 11y ago

RenaSan Animal First Aid Spray (100ml) Wound Disinfection Kills Bacteria & Stops Itching Alcohol-Free Non-irritating for Dogs Cats & all other animals.
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 6,130
- Age
- 10y ago
Newest
by launch date
ChlorVet Scrub Chlorhexidine 4% Antiseptic Scrub & Wash for Dogs 500ml
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

C-Scrub Wash Chlorhexidine 4% w/v | 500ml | Anti-Microbial Hand Skin Cleanser | Pump Dispenser | Antibacterial Wash
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 954
- Age
- 2y ago

Buddycare Chlorhexidine Medicated Pet Wipes for Dogs & Cats Antibacterial & Antifungal Cleansing Wipes for Stressed & Irritated Skin Biodegradable Vet Approved Vegan
- Price
- £9.63
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 3y ago

ICF | Clorexyderm 4% Dog Shampoo for Itchy Skin Relief | Anti Itch + Antifungal + Antibacterial Shampoo for Dogs Cats & Horses with Sensitive Skin 1000ml
- Price
- £53.81
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 3y ago

DOUXO S3 PYO Mousse Waterless Antibacterial & Anti-Yeast Mousse Leave-On DOUXO S3-PYO Mousse Chlorhexidine For Dogs No Rinse No Bath Mousse For Dogs Hypoallergenic Fragrance 150ml
- Price
- £12.60
- Rating
- 4.5/5
- Reviews
- 2,897
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
22
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- ICF75%
- VetSet11%
- RenaSan6%
- Douxo S34%
- C-Scrub2%
- Buddycare2%
- Open — no brand owns it (0%)
Demand
Medicated Dog Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Medicated Dog Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chlorhexidine for dogs31K/yr
- clorexyderm shampoo for dogs24K/yr
- clorexyderm shampoo4K/yr
- chlorhexidine for cats4K/yr
Reviews and returns
What reviews say buyers love and hate about Medicated Dog Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Our cockapoo was itching like crazy
it turned out he had fleas that were irritating his skin
Awful gave my dog a severe rash
cheaper
and doubled in price
expensive
Didnt seem to help vet said equine purple spray
Don't work
Pump does not work
pungent sickly smell
the smell is awful
Strong chemical smell
Pump doesnt work
Pump faulty
faulty pumps
Love
Good effective product
Excellent product
the quality it great helped heal my fur baby right up
Good for allergies
Good for itchy skin
Doesnt irritate my skin
Good price
Worth every penny
Excellent value
Easy to use
Easy to use on a puppy
Worked quickly and was very easy to administer
Happy dogs
good for cats
Cat is happy
Return
0.2% Return rate 11% Fixable by listing
Pump doesnt work
Pump faulty
faulty pumps
Didnt seem to help vet said equine purple spray
Don't work
Pump does not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Medicated Dog Shampoo questions
Answered from the same tracked data.









