Skip to content

Markies Dog Biscuits

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.6% this quarter, so Markies Dog Biscuits is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£142K/yr73K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
53%top-5 click share · 9 brands · 81 sellers

Flapen Score

Markies Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Markies Dog Biscuits is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Markies Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Markies Dog Biscuits 73K times last year and spent an estimated £142K. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
14.4%
Market size, estimated
£142Ka year
Peak month
November1.2× the quietest month
Top search term
markies dog biscuits24K searches a year

02 · Price

A sale here is worth £13.45.

Listings sell for £13.45 on average, from £1.21 to £38.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.45 that is £3K to £7K a year per listing.

Average price
£13.45under the $15 to $100 sweet spot
Price range
£1.21–£38.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #676 within Treats. It carries 438 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
58%
Out of stock, average day
7.7%
Average rank
#676in Treats
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Markies Dog Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

81

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

5%

  • Pedigree36%
  • MALTBYS' STORES 1904 LTD20%
  • Trusty14%
  • SKVDNTRADE813%
  • Extra Select9%
  • Generic4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Markies Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Markies Dog Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • markies dog biscuits24K/yr
  • markies13K/yr
  • mini markies dog biscuits14K/yr
  • mini markies9K/yr
  • markies mini dog biscuits treats5K/yr
  • pedigree markies5K/yr
  • pedigree mini markies3K/yr

Reviews and returns

What reviews say buyers love and hate about Markies Dog Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.05

These are HUGE

Very small

not mini sized

Value For Money17%+0.37

a little over priced imo

Very expensive for this item

even more expensive than even Pets at Home

Advertised Vs Actual Product11%−0.07

But there was an image of a peacock feather on the image amd did not come with one as advertised

Theres nothing in the description about size

Not as advertised

Hard Feel9%−0.04

They are very hard biscuits

They are very hard

Very hard biscuits

Indigestion7%−0.02

They would get an upset belly shortly after eating. about an hour

Since we started giving these in place of genuine Markies both our dogs have had upset stomachs

Love

Pet Friendly43%

Great for dogs

Dog happy

Dog loved it

Value For Money24%+0.37

Good price

Excellent value

Excellent value for money

Quality-Overall9%+0.40

Good quality cost

Good quality

great product

Taste-Overall8%+0.16

Her favourite treat

Great taste

dogs love the taste

Size-Overall5%−0.05

They're a good size

Excellent dog loves them decent size as well

They are the perfect size for a daily reward

FAQ

Common Markies Dog Biscuits questions

Answered from the same tracked data.