Is markies dog biscuits profitable to sell on Amazon United Kingdom?

The niche generates £142K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the markies dog biscuits niche?

9 brands and 81 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in markies dog biscuits?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for markies dog biscuits peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the markies dog biscuits niche?

Listings span £1.21–£38.66; the average listing price is £13.45 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.

markies dog biscuits

Worth a look

Shows low returns (0.0%), but soft demand (-12.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great438.27

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.21–£38.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.45

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£142K

£142K/yr · 73K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, markies dog biscuits is a £142K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

markies dog biscuits market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £135K–£168K; units × avg price
Conversion rate: 14.4%
Avg BSR: #676
Page quality: 0%
Prime: 58%
Sponsored: 54%
Out of stock: 7.7%
Avg brand age: 67 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

Pedigree36%
MALTBYS' STORES 1904 LTD20%
Trusty14%
SKVDNTRADE813%
Extra Select9%
Generic4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top markies dog biscuits search terms

markies dog biscuits24K/yr -10.8%12.1% conv.
markies13K/yr +4.8%12.3% conv.
mini markies dog biscuits14K/yr -24.4%12.3% conv.
mini markies9K/yr -12.4%11.6% conv.
markies mini dog biscuits treats5K/yr -6.6%12.1% conv.
pedigree markies5K/yr -20.8%8.5% conv.
pedigree mini markies3K/yr -34.3%5.8% conv.

All search terms

Top markies dog biscuits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maltbys Stores 1kg Mini Markies Biscuits with Marrowbone Dog Biscuit Treats [MLGV]

MALTBYS' STORES 1904 LTD£8.264.6★482 rev

Pedigree Markies - Biscuits Dog Treats With Marrowbone 12 x 500g

Pedigree£18.764.7★1,359 rev

Crunchy Mini Markies Dog Treats 2 x 500g Value Pack | Chewy Meaty-Filled Biscuits Dog Treats With Marrowbone | Packed by SKVDNTRADE8 LTD

SKVDNTRADE8£7.624.4★24 rev

Pedigree Markies Mini Dog Treats 500g

Pedigree£2.994.7★1,359 rev

Extra Select Marrowbone Rolls - Crunchy Dog Biscuits & Snacks with Meaty Center - Marrow Bone Puppy Treats & Bedtime Biscuits for Dogs - 500 g

Extra Select£2.864.5★233 rev

Newest

by launch date

Trusty£7.4839 rev

Trusty£15.3639 rev

Trusty£10.0867 rev

Trusty£7.5267 rev

Markies Original Tasty Biscuits Snacks Marrowbone 500g Bundle of 2 - Crunchy Biscuits with Succulent Flavors Perfect for Playtime -BY SKVDNTRADE8

SKVDNTRADE8£6.9012 rev

7mo ago

What buyers say about markies dog biscuits

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly43%

“Great for dogs”

Value For Money24%

“Good price”

Quality-Overall9%

“Good quality cost”

Taste-Overall8%

“Her favourite treat”

Size-Overall5%

“They're a good size”

Fun/Entertainment Experience2%

“dogs really enjoyed them”

Soft Feel2%

“Biscuits were very soft”

Advertised Vs Actual Product2%

“As advertised”

Gifting Purpose1%

“Great for a general reward treat”

Smell1%

“there's no nasty smell either”

What buyers complain about

Size-Overall24%

“These are HUGE”

Value For Money17%

“a little over priced imo”

Advertised Vs Actual Product11%

“But there was an image of a peacock feather on the image amd did not come with one as advertised”

Hard Feel9%

“They are very hard biscuits”

Indigestion7%

“They would get an upset belly shortly after eating. about an hour”

Ingredients-Overall2%

“This has me concerned maybe different quality or quantities of ingredients from the leading brand I have always previously used hence the caution with a loss of a star”

Weight Light2%

“weighed it 65g short”

Ease Of Chewing/Swallowing1%

“My rescue barely chews anything”

Moist/Dry1%

“left in the rain so was damp”

Common questions

Is markies dog biscuits profitable to sell on Amazon United Kingdom?: The niche generates £142K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the markies dog biscuits niche?: 9 brands and 81 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in markies dog biscuits?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for markies dog biscuits peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the markies dog biscuits niche?: Listings span £1.21–£38.66; the average listing price is £13.45 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.