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Markies Dog Biscuits

Markies Dog Biscuits shows low returns (0.0%), but soft demand (-12.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 31Growth 19Conversion 97Competition 53Returns 100Price range 63Avg price 62Brand share 20Review moat 78Quality gap 37
This niche Category average

Is Markies Dog Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Markies Dog Biscuits is a £142K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.

Markies Dog Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.6% over the last 90 days and 14.4% of searches end in a purchase.

£142K

revenue / yr

Units sold / yr13K
Search volume / yr-12.6%73K
Conversion rate14.4%
Avg price£13.45

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 81
Top-5 product click share53%
Open market8%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement54%
New entrants (1y)7· 1 succeeded
Avg rating4.5★
Avg reviews438

Top Markies Dog Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

81

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

5%

  • Pedigree36%
  • MALTBYS' STORES 1904 LTD20%
  • Trusty14%
  • SKVDNTRADE813%
  • Extra Select9%
  • Generic4%
  • Open — no brand owns it (3 brands, 5%)

Markies Dog Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR14.4%Products26Brands9Top 5 Brands92%OOS Rate7.7%Rating4.5★Reviews438Avg BSR#676
2K1KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Markies Dog Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • markies dog biscuits24K/yr
  • markies13K/yr
  • mini markies dog biscuits14K/yr
  • mini markies9K/yr
  • markies mini dog biscuits treats5K/yr
  • pedigree markies5K/yr
  • pedigree mini markies3K/yr

What reviews say buyers love and hate about Markies Dog Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Pet Friendly43%

Great for dogs

Value For Money24%

Good price

Quality-Overall9%

Good quality cost

Taste-Overall8%

Her favourite treat

Size-Overall5%

They're a good size

What buyers complain about

74% of reviews
Size-Overall24%

These are HUGE

Value For Money17%

a little over priced imo

Advertised Vs Actual Product11%

But there was an image of a peacock feather on the image amd did not come with one as advertised

Hard Feel9%

They are very hard biscuits

Indigestion7%

They would get an upset belly shortly after eating. about an hour

Common Markies Dog Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Markies Dog Biscuits 51/100 on Amazon United Kingdom — Worth a look. The niche generates £142K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -12.6% over the last 90 days.
Search demand for Markies Dog Biscuits on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.