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Marigold and Cleavers for Horses

Fail

The top 5 brands take 97% of clicks, so Marigold and Cleavers for Horses is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£66K/yr21K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
92%top-5 click share · 6 brands · 22 sellers

Flapen Score

Marigold and Cleavers for Horses against its category

The dotted line is the Pet Supplies average. Past it, Marigold and Cleavers for Horses is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marigold and Cleavers for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marigold and Cleavers for Horses 21K times last year and spent an estimated £66K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
19.2%
Market size, estimated
£66Ka year
Top search term
marigold and cleavers for horses18K searches a year

02 · Price

A sale here is worth £16.16.

Listings sell for £16.16 on average, from £12.89 to £23.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.16 that is £4K to £8K a year per listing.

Average price
£16.16inside the $15 to $100 sweet spot
Price range
£12.89–£23.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Horses. It carries 92 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#104in Horses
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Marigold and Cleavers for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Horse Herbs37%
  • NAF32%
  • Horse Straights Direct13%
  • Hilton Herbs10%
  • Global Herbs5%
  • Equus Health3%

Demand

Marigold and Cleavers for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Marigold and Cleavers for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall61%

Excellent product

Good quality

Good product no problem with order

Value For Money17%

Good value for money

Good value for money

Ease Of Use11%

so handy so easy

Pet Friendly11%

Horses love it too

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof33%
Contamination33%
Ease Of Use33%

FAQ

Common Marigold and Cleavers for Horses questions

Answered from the same tracked data.