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Marbles

Fail

Prices span $3.55–$10.88, mostly outside the sweet spot, so Marbles is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£131K/yr384K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
56%top-5 click share · 13 brands · 34 sellers

Flapen Score

Marbles against its category

The dotted line is the Pet Supplies average. Past it, Marbles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marbles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marbles 384K times last year and spent an estimated £131K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
5.6%
Market size, estimated
£131Ka year
Peak month
December1.6× the quietest month
Top search term
marbles221K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.55 to £10.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.12 that is £5K to £6K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.55–£10.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #467 within Fish & Aquatic Pets. It carries 492 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
10.3%
Average rank
#467in Fish & Aquatic Pets
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Marbles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

34

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

19%

  • RAM ONLINE26%
  • HAKACC23%
  • ARSUK12%
  • Sukh7%
  • House of Marbles7%
  • HENBRANDT6%

Demand

Marbles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Marbles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marbles221K/yr
  • marbles for kids50K/yr
  • marble34K/yr
  • glass marbles23K/yr
  • marbles for bee station6K/yr
  • large marbles11K/yr
  • marbles cheap8K/yr
  • glass marble4K/yr
  • marbles large5K/yr
  • marbles for marble run6K/yr

Reviews and returns

What reviews say buyers love and hate about Marbles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.19

They were not even the remotely similar in size

These are quite small

They were a lot smaller than I expected

Value For Money14%+0.82

Marbles are getting expensive

A bit pricey

Advertised Vs Actual Product11%−0.01

Not as described v small

Very disappointed they were nothing like the description

Texture/Consistency-Overall7%−0.06

Not very smooth surface

Defective Material/Parts7%−0.06

One came broken

Love

Color26%+1.92

As described good colours and good quality

Fantastic beautiful colours

Multi coloured marbles

Quality-Overall25%+1.44

They're well made

Good quality marbles

Excellent Product

Value For Money20%+0.82

good value too

Overall great value for money

Value for money

Advertised Vs Actual Product14%−0.01

is just as advertised

As described

As expected

Fun/Entertainment Experience4%+0.26

Kids fun

Rolling Back the Years with Classic Fun

Return

0.6% Return rate 71% Fixable by listing

Size-Overall57%▅▇▄█▅▇

They were not even the remotely similar in size

These are quite small

They were a lot smaller than I expected

Quality-Overall10%█▁▄▁▅▄

What a load of rubbish these were

Advertised Vs Actual Product8%▁▁▅▄█▆

Not as described v small

Very disappointed they were nothing like the description

Brightness/Shine/Glow6%▁▁█▄▄▁

they dont glow

Defective Material/Parts5%▁█▅▃▅▁

One came broken

FAQ

Common Marbles questions

Answered from the same tracked data.