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Malaseb Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Malaseb Dog Shampoo is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£36K/yr52K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
91%top-5 click share · 5 brands · 22 sellers

Flapen Score

Malaseb Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Malaseb Dog Shampoo is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malaseb Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malaseb Dog Shampoo 52K times last year and spent an estimated £36K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.8%
Market size, estimated
£36Ka year
Peak month
August1.9× the quietest month
Top search term
malaseb dog shampoo25K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £10.73 to £19.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.75 that is £4K to £7K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£10.73–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 13,057 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Grooming
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,057per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Malaseb Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Generic61%
  • C&G Pets17%
  • ICF9%
  • Douxo S38%
  • Veterinary Formula5%

Demand

Malaseb Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Malaseb Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malaseb dog shampoo25K/yr
  • malaseb shampoo15K/yr
  • malabeze dog shampoo4K/yr
  • malaseb5K/yr
  • malaseb shampoo for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Malaseb Dog Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies45%+0.82

allergies

I think it caused a reaction on my dogs skin

Itchy skin

Smell13%−0.09

Brilliant shampoo smell horrible

We have a very stinky dog

awful smelly skin condition

Value For Money10%+0.80

not a great deal

It is expensive

expensive, i buy it in 1l bottles now

Functionality-Overall5%−0.08

Didnt work

it did not work

Doesn't work, zero effect,zero value,just lies

Size-Overall4%−0.08

was disappointed with the size of container when it arrived

Bottle quite small though

the bottle is tiny

Love

Allergies25%+0.82

Good for allergies

Works well for irritated skin

Doesnt irritate

Quality-Overall13%+1.17

Great product does what it says on the bottle very pleased

Excellent product

Excellent seller Excellent product would recommend

Smell12%−0.09

Nice scent

the smell is quite strong

Like the subtle fragrance

Advertised Vs Actual Product10%+0.28

Product as described

works as it should

Does what it says

Value For Money9%+0.80

Great value for money

Great deal

Good value

Return

0.1% Return rate 5% Fixable by listing

Leak-Proof77%█▇▁█▅▇

Apart from it leaking when it arrived it stopped my gods flare up of what we think is a yeast infection itchy

Contamination5%▁█▁▁▁▁
Size-Overall5%▁▁█▁▁▁

was disappointed with the size of container when it arrived

Bottle quite small though

the bottle is tiny

Ease Of Use5%▁▁▁▁█▁
Ingredients-Overall5%

FAQ

Common Malaseb Dog Shampoo questions

Answered from the same tracked data.