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Malaseb Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Malaseb Dog Shampoo is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£36K/yr52K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
91%top-5 click share · 5 brands · 22 sellers

Flapen Score

Malaseb Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Malaseb Dog Shampoo is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malaseb Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malaseb Dog Shampoo 52K times last year and spent an estimated £36K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.8%
Market size, estimated
£36Ka year
Peak month
August1.9× the quietest month
Top search term
malaseb dog shampoo25K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £10.73 to £19.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.75 that is £4K to £7K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£10.73–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 13,057 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Grooming
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,057per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Malaseb Dog Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Generic61%
  • C&G Pets17%
  • ICF9%
  • Douxo S38%
  • Veterinary Formula5%

Demand

Malaseb Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Malaseb Dog Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • malaseb dog shampoo25K/yr
  • malaseb shampoo15K/yr
  • malabeze dog shampoo4K/yr
  • malaseb5K/yr
  • malaseb shampoo for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Malaseb Dog Shampoo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Allergies”
45%of negative reviews mention “Allergies”
0.1%of orders come back
“allergies”
A buyer, on “Allergies”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Malaseb Dog Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data