Malacetic Aural Ear Cleaner for Dogs
FailThe top 5 products take 100% of clicks, so Malacetic Aural Ear Cleaner for Dogs is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £41K/yr13K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 14 sellers
Flapen Score
Malacetic Aural Ear Cleaner for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Malacetic Aural Ear Cleaner for Dogs is stronger. Inside it, weaker.
Market
The Malacetic Aural Ear Cleaner for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malacetic Aural Ear Cleaner for Dogs 13K times last year and spent an estimated £41K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £41Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- malacetic aural ear cleaner for dogs10K searches a year
02 · Price
A sale here is worth £17.38.
Listings sell for £17.38 on average, from £14.71 to £19.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At £17.38 that is £13K to £17K a year per listing.
- Average price
- £17.38inside the $15 to $100 sweet spot
- Price range
- £14.71–£19.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Health Supplies. It carries 320 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Health Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 320per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Malacetic Aural Ear Cleaner for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trending
90-day click momentumNewest
by launch dateCompetition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dermapet70%
- Dechra30%
- Open — no brand owns it (0%)
Demand
Malacetic Aural Ear Cleaner for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews and returns
What reviews say buyers love and hate about Malacetic Aural Ear Cleaner for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
He suffered with them constantly partly due to yeast allergies
Caused more irritation in ears
Discontinued use and changed to another milder cleaner
Love
Easy to use
Find it easy to use and very good
Good price
worth the money as it works so well
this was a good price
Very strong
Very potent
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malacetic Aural Ear Cleaner for Dogs questions
Answered from the same tracked data.