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Liver Treats Dogs

Maybe

Buyers convert on 20.2% of searches. But shoppers spend only $74K a year here, so Liver Treats Dogs is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£74K/yr45K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
39%top-5 click share · 16 brands · 123 sellers

Flapen Score

Liver Treats Dogs against its category

The dotted line is the Pet Supplies average. Past it, Liver Treats Dogs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liver Treats Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liver Treats Dogs 45K times last year and spent an estimated £74K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
20.2%
Market size, estimated
£74Ka year
Peak month
September2.8× the quietest month
Top search term
venison treats for dogs19K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £1.12 to £24.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.25 that is £825 to £2K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£1.12–£24.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£825–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #581 within Treats. It carries 571 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#581in Treats
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Liver Treats Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

123

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

16%

  • Adventuros36%
  • PET MUNCHIES14%
  • Hollings13%
  • Wild Antler9%
  • Pure & Natural7%
  • Britten and James5%
  • Open — no brand owns it (10 brands, 16%)

Demand

Liver Treats Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Liver Treats Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • venison treats for dogs19K/yr
  • adventuros dog treats11K/yr
  • venison dog treats6K/yr
  • adventuros3K/yr
  • purina dog treats3K/yr
  • venison chews for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Liver Treats Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.08

Quite large

very small

Mixed bag does mean some are smaller

Value For Money12%−0.02

Too expensive now

A bit pricey for what they are

Expensive

Smell9%−0.04

Disgusting smell of chemicals in the plastic

can be smelly

Really vile smell

Indigestion7%−0.03

had diarrhea I didn't put the 2

My dog has just had 48 hours of illness due to these

These upset my dogs stomach

Hard Feel6%−0.02

Too hard

these are a little harder than others we have tried

Very hard

Love

Pet Friendly43%

Good product for dogs

My dog loves it

My dog is very happy

Taste-Overall9%+0.38

Good treat

Great Treats

Great treat

Value For Money8%−0.02

Good value

Reasonable price

Excellent value for money

Durability5%+0.20

Long lasting

they last her well

These are brilliant, long lasting and you really do get loads in the bag

Size-Overall5%−0.08

size is good for most of them

good size pack

Nice big sizes

FAQ

Common Liver Treats Dogs questions

Answered from the same tracked data.