liver treats dogs
Worth a lookShows searches that convert (20.2% search→purchase), but a small market ($74K/yr) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good571.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£1.12–£24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.25avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 45K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liver treats dogs is a £74K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
liver treats dogs market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £66K–£83K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #581
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 65%
- Out of stock
- 2.6%
- Avg brand age
- 62 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
123
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
16%
- Adventuros36%
- PET MUNCHIES14%
- Hollings13%
- Wild Antler9%
- Pure & Natural7%
- Britten and James5%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Top liver treats dogs search terms
- venison treats for dogs19K/yr
- adventuros dog treats11K/yr
- venison dog treats6K/yr
- adventuros3K/yr
- purina dog treats3K/yr
- venison chews for dogs3K/yr
Top liver treats dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ADVENTUROS Strips Venison Dog Treats 90g (Pack of 6)
Adventuros£5.724.8★211 rev
ADVENTUROS Nuggets Wild Boar Dog Treats 90g (Pack of 6)
Adventuros£6.124.7★686 rev
Hollings Venison Bites Dog Training Treats Delicious Venison Treats for Adult Dogs High in Protein & Made with 100% Natural Ingredients (75g)
Hollings£2.634.7★239 rev
ADVENTUROS Sticks Buffalo Dog Treats 120g
Adventuros£1.394.6★5,790 rev
Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g
Wild Antler£8.144.5★17 rev
Newest
by launch date
AdVENTUROS LOW FAT Dog Treats Bundle - 2x VENISON Wild Strips 90g and 2x BUFFALO Wild Sticks 120g Natural Flavoured Dog Chews
DigiMart£8.725 rev
Premium Dried Venison Skin Dog Chew Treat by Britten and James (500g)
Britten and James£13.9948 rev
Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g
Wild Antler£8.1417 rev
Drool Pet Products 100% Pure Dried Fresh Meat Venison | Single Pack Training Treats for Dogs | 1 x 1kg Pack Air-Dried Nibbles Dog Chews for Dogs & Puppies 1kg Venison
drool£17.934 rev
Pets Purest Venison Treats for Dogs Air-Dried Venison Meat Strips - 100% Natural Dog Chews Grain Free Raw Low Fat Dog Treats Suitable for Puppy & Senior - 100g
Pets Purest£7.6619 rev
Trending
90-day click momentumDrool Pet Products 100% Pure Dried Fresh Meat Venison | Single Pack Training Treats for Dogs | 1 x 1kg Pack Air-Dried Nibbles Dog Chews for Dogs & Puppies 1kg Venison
drool£17.934.4★
ADVENTUROS Sticks Buffalo Dog Treats 120g
Adventuros£1.394.6★
Wild Antler 100% Venison Training Treats for Dogs Air-Dried Natural Dog Snacks Single Protein Grain Free Rewards for Puppies and Adult Dogs UK Made 150g
Wild Antler£8.144.5★
ADVENTUROS Nuggets Wild Boar Dog Treats 90g
Adventuros£1.344.6★
Pet Munchies Venison & Beef Liver Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
PET MUNCHIES£1.194.6★
What buyers say about liver treats dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Good product for dogs”
“Good treat”
“Good value”
“Long lasting”
“size is good for most of them”
“Best Chews”
“Product good and as described”
“Don't smell bad”
“Ingredients are good too”
“They are good in flavour”
What buyers complain about
“Quite large”
“Too expensive now”
“Disgusting smell of chemicals in the plastic”
“had diarrhea I didn't put the 2”
“Too hard”
“Not consistant with sizes and quality”
“not very sticky”
“All my venison chewy steaks are all coming very dry”
“they must have changed the ingredients”
“Previous deer skin chews I have purchased elsewhere have been thin”
Common questions
- Is liver treats dogs profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 40 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the liver treats dogs niche?
- 16 brands and 123 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in liver treats dogs?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for liver treats dogs peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the liver treats dogs niche?
- Listings span £1.12–£24.70; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.