Light Up Dog Collar
MaybeReturns run at only 1.2% of orders. But demand is soft, at -74.1% this quarter, so Light Up Dog Collar is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £231K/yr930K searches / yr
- 90-day growth
- -74.1%search demand this quarter
- Competition
- 36%top-5 click share · 30 brands · 37 sellers
Flapen Score
Light Up Dog Collar against its category
The dotted line is the Pet Supplies average. Past it, Light Up Dog Collar is stronger. Inside it, weaker.
Market
The Light Up Dog Collar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Light Up Dog Collar 930K times last year and spent an estimated £231K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 930K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.
- Searches, last 12 months
- 930K
- Growth, 90 days vs prior 90
- -74.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £231Ka year
- Peak month
- November31.1× the quietest month
- Top search term
- light up dog collar209K searches a year
02 · Price
A sale here is worth £8.11.
Listings sell for £8.11 on average, from £3.50 to £15.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.11 that is £6K to £8K a year per listing.
- Average price
- £8.11under the $15 to $100 sweet spot
- Price range
- £3.50–£15.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #256 within Collars, Harnesses & Leads. It carries 2,407 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 98%
- Out of stock, average day
- 9.3%
- Average rank
- #256in Collars, Harnesses & Leads
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,407per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Light Up Dog Collar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mountain Paws Dog Collar Safety Light 4 Colour Modes & Flash Mode (2-Pack)
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
SerDa-Run 2 in 1 Light Up Dog Collar + Tag Tag with USB Rechargeable Led Adjustable Flashing Puppy Collars Three Modes for Small Medium Large Dogs Cats
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 3y ago
Light Up Dog Collar Rechargeable LED Collar Waterproof with 3 Flash Glowing Modes Dog Light for Outdoor Night Walking Visible Safe Cut to Adjust for Small Medium Large Breed 70cm Blue
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 1y ago
3 Pack LED Dog Collar Light Light Up Dog Collars Clip-On LED Pet Tag Three Modes for Night Walking Running Camping Climbing
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 907
- Age
- 3y ago
AHJ Dog Light 2 Pack Dog Safety Lights for Night Walking USB-C Rechargeable Dog Light Clip-On LED for Kids Backpacks Dogs Runners Joggers Cyclists Camping & Hiking (Pink and Blue)
- Price
- £9.63
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 8mo ago
Trending
90-day click momentum
KixMalkinly LED Dog Collar USB-Rechargeable Light Up Dog Collar(Blue M)
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago
AHJ Dog Light 2 Pack Dog Safety Lights for Night Walking USB-C Rechargeable Dog Light Clip-On LED for Kids Backpacks Dogs Runners Joggers Cyclists Camping & Hiking (Pink and Blue)
- Price
- £9.63
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 8mo ago
Mountain Paws Rechargeable Dog Collar Safety Light 4 Colour Modes & Flashing for Increased Visibility & Night Walking
- Price
- £8.21
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 9mo ago
Mountain Paws Dog Collar Safety Light 4 Colour Modes & Flash Mode (2-Pack)
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
AUAUY LED Light Up Dog Collar Pets Flashing Collar Dog Collar Light for the Dark USB Rechargeable Water Resistant Reflective Collar for the Can Arbitrarily Cut Collars Fits Any Cats and Dogs-Blue
- Price
- £4.62
- Rating
- 4.3/5
- Reviews
- 4,883
- Age
- 3y ago
Newest
by launch dateKixMalkinly LED Dog Collar USB-Rechargeable Light Up Dog Collar(Blue M)
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago
woeita USB Rechargeable LED Dog Safety Light Waterproof Clip On Dog Light for Night Walking Running and Camping (Blue)
- Price
- £6.28
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago
AHJ Dog Light 2 Pack Dog Safety Lights for Night Walking USB-C Rechargeable Dog Light Clip-On LED for Kids Backpacks Dogs Runners Joggers Cyclists Camping & Hiking (Pink and Blue)
- Price
- £9.63
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 8mo ago
Mountain Paws Rechargeable Dog Collar Safety Light 4 Colour Modes & Flashing for Increased Visibility & Night Walking
- Price
- £8.21
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 9mo ago
Dog Lights for Night Walking 4 Modes Rechargeable LED Safety Dog Collar Light for Nighttime Clip On with 2 Pack IP68 Waterproof for Night Walking Camping(Black)
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
37
Top-5 brand share
46%
Top 20: 92%
Top-5 click share
36%
Top 20: 77%
Open market
47%
- Mountain Paws13%
- SerDa-Run9%
- woeita9%
- AUAUY8%
- PcEoTllar7%
- CoCoDonut7%
Demand
Light Up Dog Collar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 31.1×
Search terms
Top Light Up Dog Collar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light up dog collar209K/yr
- dog light80K/yr
- dog collar light101K/yr
- dog lights for night walking140K/yr
- led dog collar42K/yr
- dog light up collar55K/yr
- light up dog collar rechargeable49K/yr
- flashing dog collar44K/yr
- dog collar lights for night walking39K/yr
- glow in the dark dog collar6K/yr
Reviews and returns
What reviews say buyers love and hate about Light Up Dog Collar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Break easily
doesnt last
Broken immediately
Will not recharge
now it seems impossible to charge it again
Will not charge
Poor quality, now rendered unusable
Poor Quality
Rubbish product
The cable didn't fit
Not fit for purpose
it was still too big for her
Batteries don't last long
Great idea, the only thing that lets it down, is poor battery life
now after 3 months the battery no longer works
Love
Bright Lights
Bright lights
It is bright
Excellent bit of kit that I love
Brilliant quality
LED light is a good quality
Charging is simple
Super easy to turn on and charge
easy to charge
Good for the price
Excellent value for money
Good value for money
Bright collar
Brilliant dog collar
Good collar
Return
1.2% Return rate 43% Fixable by listing
The cable didn't fit
Not fit for purpose
it was still too big for her
Will not recharge
now it seems impossible to charge it again
Will not charge
it might be my faulty brain
Break easily
doesnt last
Broken immediately
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Up Dog Collar questions
Answered from the same tracked data.