Light Up Dog Collar

Shoppers searched for this 930K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months

930K

Growth, 90 days vs prior 90

-74.1%

Conversion, latest week

3.1%

Market size, estimated

£231Ka year

Peak month

November31.1× the quietest month

Top search term

light up dog collar209K searches a year

Listings sell for £8.11 on average, from £3.50 to £15.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.11 that is £6K to £8K a year per listing.

Average price

£8.11under the $15 to $100 sweet spot

Price range

£3.50–£15.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #256 within Collars, Harnesses & Leads. It carries 2,407 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

9.3%

Average rank

#256in Collars, Harnesses & Leads

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,407per listing

Listings tracked

44

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months