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Light Up Dog Ball

Fail

Demand is soft, at -48.6% this quarter, so Light Up Dog Ball is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£58K/yr97K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
53%top-5 click share · 20 brands · 52 sellers

Flapen Score

Light Up Dog Ball against its category

The dotted line is the Pet Supplies average. Past it, Light Up Dog Ball is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Dog Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Up Dog Ball 97K times last year and spent an estimated £58K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
6.8%
Market size, estimated
£58Ka year
Peak month
November10.0× the quietest month
Top search term
light up dog ball34K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £2.56 to £24.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.88 that is £888 to £2K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£2.56–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£888–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #425 within Toys. It carries 3,315 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
88%
Out of stock, average day
8.3%
Average rank
#425in Toys
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,315per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Light Up Dog Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

52

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

32%

  • Chuckit!28%
  • Feixun13%
  • LECHONG9%
  • SPORTSPET8%
  • Esoes5%
  • Speedy Panther5%

Demand

Light Up Dog Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Light Up Dog Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up dog ball34K/yr
  • glow in the dark dog ball21K/yr
  • glow in the dark ball5K/yr
  • flashing dog ball10K/yr
  • glow in the dark ball dog3K/yr
  • glow in dark dog ball4K/yr
  • light up dog balls flashing ball6K/yr
  • glow balls for dogs3K/yr
  • light up ball for dogs7K/yr
  • dog light up ball4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Dog Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.08

shattered soon after

Broken sqeekers

Easy to break

Smell10%−0.08

The smell

Chemical plastic smell

Strong chemical smell

Quality-Overall10%+0.07

Utter rubbish

Poor quality

Terrible quality and far too small for dogs

Size-Overall6%−0.04

It's just to small

Balls are quite small

I thought these would be bigger

Value For Money6%+0.16

Expensive

On the pricey side

Overpriced

Love

Brightness/Shine/Glow19%+1.71

it glows so bright

glows in the dark

Good Glow

Durability18%−0.08

Very durable, strong glow and a great squeak, the dog loves them

Really durable balls

is very durable

Pet Friendly14%

Great for the dog

My dog loves it

My dog absolutely loves this ball

Quality-Overall10%+0.07

Good quality

feel well made

good quality light up ball

Fun/Entertainment Experience10%+0.88

Great balls of fun

Hours of fun

Great toy

Return

0.8% Return rate 68% Fixable by listing

Size-Overall62%▇▇▇█▆▆

It's just to small

Balls are quite small

I thought these would be bigger

Durability9%█▅█▄▁▆

shattered soon after

Broken sqeekers

Easy to break

Smell5%▃▁▄▃█▄

The smell

Chemical plastic smell

Strong chemical smell

Functionality-Overall5%▃▅▁▁█▃
Quality-Overall5%▃▆▇██▁

Utter rubbish

Poor quality

Terrible quality and far too small for dogs

FAQ

Common Light Up Dog Ball questions

Answered from the same tracked data.