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Lifestage Grain Free Dog Food

Fail

Demand is soft, at -19.3% this quarter, so Lifestage Grain Free Dog Food is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£65K/yr85K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
48%top-5 click share · 16 brands · 91 sellers

Flapen Score

Lifestage Grain Free Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Lifestage Grain Free Dog Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifestage Grain Free Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lifestage Grain Free Dog Food 85K times last year and spent an estimated £65K. The top 5 brands take 72% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.0%
Market size, estimated
£65Ka year
Top search term
lifestage grain free dog food21K searches a year

02 · Price

A sale here is worth £15.42.

Listings sell for £15.42 on average, from £4.86 to £33.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.42 that is £2K to £4K a year per listing.

Average price
£15.42inside the $15 to $100 sweet spot
Price range
£4.86–£33.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Food. It carries 1,684 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#127in Food
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,684per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Lifestage Grain Free Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

91

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 92%

Open market

28%

  • Wagg37%
  • HARRINGTONS9%
  • Extra Select9%
  • by Amazon6%
  • Arkwrights5%
  • Pooch & Mutt5%

Demand

Lifestage Grain Free Dog Food search demand

Weekly searches over the year. Pick a range.

1K750Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Lifestage Grain Free Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lifestage grain free dog food21K/yr
  • grain free dog biscuits11K/yr
  • step up dog food9K/yr
  • step up to naturals dog food8K/yr
  • sensitive stomach dog food5K/yr
  • lifestage dog food6K/yr
  • dog biscuits grain free4K/yr
  • wagg wheat free4K/yr
  • grain free dog food 15kg6K/yr
  • wagg sensitive dog food5K/yr

Reviews and returns

What reviews say buyers love and hate about Lifestage Grain Free Dog Food

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Allergies”
0.1%of orders come back
“Cause skin allergies”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lifestage Grain Free Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data