Lifestage Grain Free Dog Food
FailDemand is soft, at -19.3% this quarter, so Lifestage Grain Free Dog Food is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £65K/yr85K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 91 sellers
Flapen Score
Lifestage Grain Free Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Lifestage Grain Free Dog Food is stronger. Inside it, weaker.
Market
The Lifestage Grain Free Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lifestage Grain Free Dog Food 85K times last year and spent an estimated £65K. The top 5 brands take 72% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £65Ka year
- Top search term
- lifestage grain free dog food21K searches a year
02 · Price
A sale here is worth £15.42.
Listings sell for £15.42 on average, from £4.86 to £33.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.42 that is £2K to £4K a year per listing.
- Average price
- £15.42inside the $15 to $100 sweet spot
- Price range
- £4.86–£33.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Food. It carries 1,684 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Food
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,684per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Lifestage Grain Free Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wagg Wheat Free Complete Dry Adult Dog Food Chicken & Rice 12kg - For Sensitive Stomachs
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 3,868
- Age
- 7y ago

Arkwrights Sensitive Complete Dry Dog Food 15kg - Extra Chicken and Wheat Free Recipe - Sensitive Nutrition for Working Adult Dogs - Dry Dog Biscuits
- Price
- £22.54
- Rating
- 4.5/5
- Reviews
- 1,625
- Age
- 5y ago

Wagg Wheat Free Complete Dry Adult Dog Food Chicken & Rice 2kg (Pack of 4)
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 3,868
- Age
- 7y ago

Extra Select Grain Free Baked Heart Shaped Dog Treat Biscuits with Turkey & Cranberry in a 1ltr Bucket (approx 80 biscuits)
- Price
- £5.43
- Rating
- 4.3/5
- Reviews
- 307
- Age
- 5y ago

Dr John Hypoallergenic Dry Dog Food Lamb with Rice 12.5kg - Wheat Free Recipe Dog Food for Sensitive Stomach & Digestion - Complete Adult & Senior Dog Food - Skin Coat & Joint Support
- Price
- £23.56
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 5y ago
Trending
90-day click momentum
Forthglade Dry Dog Food Lightly Baked (2kg) Hypoallergenic and Grain Free Dog Food Adult 1 Year + Lamb With Sweet Potato Complete and Balanced Meal 50% Single Source Protein
- Price
- £8.95
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 3y ago

Extra Select Grain Free Baked Heart Shaped Dog Treat Biscuits with Turkey & Cranberry in a 1ltr Bucket (approx 80 biscuits)
- Price
- £5.43
- Rating
- 4.3/5
- Reviews
- 307
- Age
- 5y ago

Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

The Hunger of the Wolf Dry Dog Food - For All Breeds and Allergic Dogs Delicate Grain Free Formula with Salmon and Potatoes Adult - 14 kg
- Price
- £33.96
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 6y ago

Extra Select Grain Free Baked Heart Shaped Dog Treat Biscuits with Turkey & Cranberry in a 3ltr Bucket (approx 320 biscuits)
- Price
- £13.86
- Rating
- 4.3/5
- Reviews
- 307
- Age
- 5y ago
Newest
by launch date
Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Betty Miller Grain Free Dog Treats - Duck & Orange Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
- Price
- £11.76
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

James Wellbeloved Dog Adult Hypoallergenic Dry Food Lamb and Rice 2 kg
- Price
- £7.36
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 1y ago

Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg
- Price
- £25.70
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago

Forthglade Dry Dog Food Lightly Baked (2kg) Hypoallergenic and Grain Free Dog Food Adult 1 Year + Lamb With Sweet Potato Complete and Balanced Meal 50% Single Source Protein
- Price
- £8.95
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
91
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
28%
- Wagg37%
- HARRINGTONS9%
- Extra Select9%
- by Amazon6%
- Arkwrights5%
- Pooch & Mutt5%
Demand
Lifestage Grain Free Dog Food search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lifestage Grain Free Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lifestage grain free dog food21K/yr
- grain free dog biscuits11K/yr
- step up dog food9K/yr
- step up to naturals dog food8K/yr
- sensitive stomach dog food5K/yr
- lifestage dog food6K/yr
- dog biscuits grain free4K/yr
- wagg wheat free4K/yr
- grain free dog food 15kg6K/yr
- wagg sensitive dog food5K/yr
Reviews and returns
What reviews say buyers love and hate about Lifestage Grain Free Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cause skin allergies
He has a meat allergy
possible allergies to other meat
Can get much cheaper
Almost double the price actually
Better price on Amazon
he ended up with terrible diarrhoea
tummy trouble from
Caused issues with my dog's stomach
Biscuits were too big
the biscuits are large
biscuits are slightly bigger than the chicken which made her happy
it smells awful 🤢 it's almost chemically
it smells vile
Smells a bit
Love
Dog loves it
dogs happy
Dogs very happy
Great Deal
Fairly priced
Excellent value
Excellent product
Good quality food
Best quality food all my dogs have loved it
They love the taste
Great dog food
Great food
Hypoallergenic
Less itching
his allergies seem to be keeping at bay
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifestage Grain Free Dog Food questions
Answered from the same tracked data.









