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Lifestage Grain Free Dog Food

Fail

Demand is soft, at -19.3% this quarter, so Lifestage Grain Free Dog Food is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£65K/yr85K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
48%top-5 click share · 16 brands · 91 sellers

Flapen Score

Lifestage Grain Free Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Lifestage Grain Free Dog Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifestage Grain Free Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lifestage Grain Free Dog Food 85K times last year and spent an estimated £65K. The top 5 brands take 72% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.0%
Market size, estimated
£65Ka year
Top search term
lifestage grain free dog food21K searches a year

02 · Price

A sale here is worth £15.42.

Listings sell for £15.42 on average, from £4.86 to £33.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.42 that is £2K to £4K a year per listing.

Average price
£15.42inside the $15 to $100 sweet spot
Price range
£4.86–£33.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Food. It carries 1,684 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#127in Food
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,684per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Lifestage Grain Free Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

91

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

28%

  • Wagg37%
  • HARRINGTONS9%
  • Extra Select9%
  • by Amazon6%
  • Arkwrights5%
  • Pooch & Mutt5%

Demand

Lifestage Grain Free Dog Food search demand

Weekly searches over the year. Pick a range.

1K750Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Lifestage Grain Free Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifestage grain free dog food21K/yr
  • grain free dog biscuits11K/yr
  • step up dog food9K/yr
  • step up to naturals dog food8K/yr
  • sensitive stomach dog food5K/yr
  • lifestage dog food6K/yr
  • dog biscuits grain free4K/yr
  • wagg wheat free4K/yr
  • grain free dog food 15kg6K/yr
  • wagg sensitive dog food5K/yr

Reviews and returns

What reviews say buyers love and hate about Lifestage Grain Free Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies16%−0.04

Cause skin allergies

He has a meat allergy

possible allergies to other meat

Value For Money9%+0.34

Can get much cheaper

Almost double the price actually

Better price on Amazon

Indigestion8%−0.07

he ended up with terrible diarrhoea

tummy trouble from

Caused issues with my dog's stomach

Size-Overall8%

Biscuits were too big

the biscuits are large

biscuits are slightly bigger than the chicken which made her happy

Smell7%−0.05

it smells awful 🤢 it's almost chemically

it smells vile

Smells a bit

Love

Pet Friendly37%

Dog loves it

dogs happy

Dogs very happy

Value For Money22%+0.34

Great Deal

Fairly priced

Excellent value

Quality-Overall13%+0.70

Excellent product

Good quality food

Best quality food all my dogs have loved it

Taste-Overall5%+0.08

They love the taste

Great dog food

Great food

Allergies4%−0.04

Hypoallergenic

Less itching

his allergies seem to be keeping at bay

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁▁▁▁▁█

FAQ

Common Lifestage Grain Free Dog Food questions

Answered from the same tracked data.