large puppy pads
Skip itA deep review moat (42,861 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.24–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 44K searches
Review moat
Bad42,861.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, large puppy pads is a £45K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
large puppy pads market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £37K–£49K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Amazon Basics37%
- Powools14%
- Flying Paws9%
- Simple Solution9%
- BARGAIN FACTORY7%
- Barpor7%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×
Top large puppy pads search terms
- dog pads extra large15K/yr
- puppy pads xl11K/yr
- dog pee mat8K/yr
- puppy pads extra large6K/yr
- dog incontinence pads for older dogs4K/yr
Top large puppy pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue
Amazon Basics£11.284.5★224,458 rev
Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm
Flying Paws£13.903.9★190 rev
Simple Solution Extra Large Absorbent Premium Dog and Puppy Training Pads - Pack of 10 white
Simple Solution£6.244.5★1,297 rev
Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry
Powools£17.194.7★99 rev
Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof
Powools£24.794.5★279 rev
Newest
by launch date
PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)
PET'S HUB£7.2555 rev
Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs
Barpor£8.99147 rev
Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof
Powools£24.79279 rev
50 x Puppy Training Pads 60x40 cm | Dog Training Pads | Dog Pee Pad | Easy Disposal & Self Adhesive Tabs | Puppy Pads 50 Pack | (1 Pack of 50)
ViraCare£7.34108 rev
Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry
Powools£17.1999 rev
Trending
90-day click momentumExtra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs
Barpor£8.994.0★
Bargain Factory - Pet Potty Training Pads Pack of 50 for Dogs Puppy Pads - Super-Absorbent 5 Layers Waterproof - 56 x 56 cm - Disposable Puppy Pee Pads
BARGAIN FACTORY£7.024.3★
Elite Paws UK Washable Dog Pee Pads 2 Pack Leak-Proof 90x80cm (XL)
Elite Paws£19.794.6★
Magnus Creations | Reusable Dog Pee Pads | 5-Layer Washable Puppy Pads | Super Absorbent Waterproof Pet Mats for Home Car & Travel | Medium & Large Dogs (3-Pack 76 × 91 cm)
Magnus Creations£17.074.6★
Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm
Flying Paws£13.903.9★
What buyers say about large puppy pads
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic quality, great size; covers our dogs bed well”
“Super absorbent”
“Happy with size”
“Good value for money”
“Does not leak”
“easy to use”
“Does the job perfectly”
“Great for my puppy”
“Excellent waterproof pads”
“clean really well in washing machine, 14 year old Labrador has incontinence so these are a great way to keep her bed clean”
What buyers complain about
“Not the most absorbent”
“NOT FIT FOR PURPOSE”
“Leaks”
“These pads arent very good quality”
“complete waste of money”
“Sadly these are not thick enough”
“Not Waterproof”
“They are advertised as absorbent and leak-proof, but that couldnt be further from the truth”
“definitely felt like they didn't soak up the wee was still moping after has the floor was always wet underneath after changing”
“Very thin poor quality”
Top return reasons
Common questions
- Is large puppy pads profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the large puppy pads niche?
- 13 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in large puppy pads?
- Top complaints mined from reviews: Absorbency, Size-Overall, Leak-Proof. The return rate is 0.3%.
- When does demand for large puppy pads peak?
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the large puppy pads niche?
- Listings span £6.24–£24.79; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 42,861 reviews — the moat a new listing must climb.