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Large Puppy Pads

Fail

The average product has 42,861 reviews to catch up to, so Large Puppy Pads is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£45K/yr44K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 21 sellers

Flapen Score

Large Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Large Puppy Pads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Puppy Pads 44K times last year and spent an estimated £45K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
8.4%
Market size, estimated
£45Ka year
Peak month
November2.0× the quietest month
Top search term
dog pads extra large15K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.24 to £24.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.24–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #11 within Litter & Housetraining. It carries 42,861 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#11in Litter & Housetraining
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,861per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Large Puppy Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Amazon Basics37%
  • Powools14%
  • Flying Paws9%
  • Simple Solution9%
  • BARGAIN FACTORY7%
  • Barpor7%
  • Open — no brand owns it (7 brands, 17%)

Demand

Large Puppy Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Large Puppy Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog pads extra large15K/yr
  • puppy pads xl11K/yr
  • dog pee mat8K/yr
  • puppy pads extra large6K/yr
  • dog incontinence pads for older dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Puppy Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Absorbency17%−0.03

Not the most absorbent

They were very ineffective with zero absorbency

Didnt absorb anything

Size-Overall15%+0.90

NOT FIT FOR PURPOSE

Very large

Way too small

Leak-Proof14%

Leaks

I found that some of them seem to leak through

Sometimes have a leak at the edges

Quality-Overall9%+1.50

These pads arent very good quality

Not good quality

If the quality is good enough just buy amazon brand, its cheaper

Value For Money8%+0.80

complete waste of money

although expensive

very expensive

Love

Quality-Overall19%+1.50

Fantastic quality, great size; covers our dogs bed well

Good and solid items

Best quality

Absorbency16%−0.03

Super absorbent

Very absorbent

Good absorbent pads

Size-Overall15%+0.90

Happy with size

great SIZE

size as stated

Value For Money13%+0.80

Good value for money

Good price

Excellent value

Leak-Proof6%

Does not leak

Always use no leakage

No Leaks

Return

0.3% Return rate 57% Fixable by listing

Size-Overall47%▇▆▇▆█▅

NOT FIT FOR PURPOSE

Very large

Way too small

Quality-Overall7%▄▅▄▃█▃

These pads arent very good quality

Not good quality

If the quality is good enough just buy amazon brand, its cheaper

Leak-Proof7%▄▄█▃▁▇

Leaks

I found that some of them seem to leak through

Sometimes have a leak at the edges

Absorbency6%█▄▂▂▁▇

Not the most absorbent

They were very ineffective with zero absorbency

Didnt absorb anything

Thin6%▃▅▃█▄█

Very thin poor quality

FAQ

Common Large Puppy Pads questions

Answered from the same tracked data.