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Large Puppy Pads

Fail

The average product has 42,861 reviews to catch up to, so Large Puppy Pads is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£45K/yr44K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 21 sellers

Flapen Score

Large Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Large Puppy Pads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Puppy Pads 44K times last year and spent an estimated £45K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
8.4%
Market size, estimated
£45Ka year
Peak month
November2.0× the quietest month
Top search term
dog pads extra large15K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.24 to £24.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.24–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #11 within Litter & Housetraining. It carries 42,861 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#11in Litter & Housetraining
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,861per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Large Puppy Pads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

17%

  • Amazon Basics37%
  • Powools14%
  • Flying Paws9%
  • Simple Solution9%
  • BARGAIN FACTORY7%
  • Barpor7%
  • Open — no brand owns it (7 brands, 17%)

Demand

Large Puppy Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Large Puppy Pads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog pads extra large15K/yr
  • puppy pads xl11K/yr
  • dog pee mat8K/yr
  • puppy pads extra large6K/yr
  • dog incontinence pads for older dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Puppy Pads

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Absorbency”
0.3%of orders come back
“Not the most absorbent”
A buyer, on “Absorbency”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Large Puppy Pads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data