How competitive is the Large Puppy Pads niche on Amazon United Kingdom?

13 brands and 21 sellers compete in Large Puppy Pads on Amazon United Kingdom. The top 5 Large Puppy Pads products take 63% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Large Puppy Pads?

Large Puppy Pads buyers on Amazon United Kingdom complain most about Absorbency, Size-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Large Puppy Pads niche?

Large Puppy Pads sells for £12.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.24–£24.79. The average incumbent carries 42,861 reviews — the moat a new listing must climb.

Large Puppy Pads

a deep review moat (42,861 avg reviews) — Large Puppy Pads doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Large Puppy Pads profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Large Puppy Pads is a £45K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 46/100.

Large Puppy Pads: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 8.4% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr4K

Search volume / yr-5.3%44K

Conversion rate8.4%

Avg price£12.22

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 21

Top-5 product click share63%

Open market23%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Top Large Puppy Pads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue

Price: £11.28
Rating: 4.5/5
Reviews: 224,458
Age: 10y ago

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm

Price: £13.90
Rating: 3.9/5
Reviews: 190
Age: 2y ago

Simple Solution Extra Large Absorbent Premium Dog and Puppy Training Pads - Pack of 10 white

Price: £6.24
Rating: 4.5/5
Reviews: 1,297
Age: 13y ago

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry

Price: £17.19
Rating: 4.7/5
Reviews: 99
Age: 1y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Price: £24.79
Rating: 4.5/5
Reviews: 279
Age: 1y ago

Newest

by launch date

PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)

Price: £7.25
Rating: 3.3/5
Reviews: 55
Age: 11mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs

Price: £8.99
Rating: 4.0/5
Reviews: 147
Age: 1y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Price: £24.79
Rating: 4.5/5
Reviews: 279
Age: 1y ago

50 x Puppy Training Pads 60x40 cm | Dog Training Pads | Dog Pee Pad | Easy Disposal & Self Adhesive Tabs | Puppy Pads 50 Pack | (1 Pack of 50)

Price: £7.34
Rating: 3.8/5
Reviews: 108
Age: 1y ago

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry

Price: £17.19
Rating: 4.7/5
Reviews: 99
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

Amazon Basics37%
Powools14%
Flying Paws9%
Simple Solution9%
BARGAIN FACTORY7%
Barpor7%
Open — no brand owns it (7 brands, 17%)

Large Puppy Pads demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR8.4%Products16Brands13Top 5 Brands77%OOS Rate4.1%Rating4.3★Reviews42,861Avg BSR#11

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.0×

Top Large Puppy Pads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dog pads extra large15K/yr +21.1%4.7% conv.
puppy pads xl11K/yr -17.2%8.1% conv.
dog pee mat8K/yr -32.3%3.1% conv.
puppy pads extra large6K/yr -3.3%6.8% conv.
dog incontinence pads for older dogs4K/yr -5.5%3.3% conv.

What reviews say buyers love and hate about Large Puppy Pads

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall19%

“Fantastic quality, great size; covers our dogs bed well”

Absorbency16%

“Super absorbent”

Size-Overall15%

“Happy with size”

Value For Money13%

“Good value for money”

Leak-Proof6%

“Does not leak”

What buyers complain about

84% of reviews

Absorbency17%

“Not the most absorbent”

Size-Overall15%

“NOT FIT FOR PURPOSE”

Leak-Proof14%

“Leaks”

Quality-Overall9%

“These pads arent very good quality”

Value For Money8%

“complete waste of money”

Large Puppy Pads return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Quality-Overall

3Leak-Proof

4Absorbency

5Thin

Common Large Puppy Pads questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Large Puppy Pads 46/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.