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Large Dog Crate

Fail

Demand is soft, at -9.4% this quarter, so Large Dog Crate is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£123K/yr116K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
48%top-5 click share · 18 brands · 24 sellers

Flapen Score

Large Dog Crate against its category

The dotted line is the Pet Supplies average. Past it, Large Dog Crate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Dog Crate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Dog Crate 116K times last year and spent an estimated £123K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
2.3%
Market size, estimated
£123Ka year
Peak month
November1.3× the quietest month
Top search term
extra large dog crate34K searches a year

02 · Price

A sale here is worth £45.82.

Listings sell for £45.82 on average, from £21.15 to £97.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.82 that is £0 to £5K a year per listing.

Average price
£45.82inside the $15 to $100 sweet spot
Price range
£21.15–£97.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #16 within Crates, Houses & Pens. It carries 5,097 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
42%
Out of stock, average day
5.4%
Average rank
#16in Crates, Houses & Pens
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,097per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Large Dog Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

18%

  • Cardys18%
  • Feandrea15%
  • FurDreams14%
  • Amazon Basics12%
  • Straame11%
  • Vivo Technologies11%

Demand

Large Dog Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Large Dog Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra large dog crate34K/yr
  • extra large dog cage19K/yr
  • 36 inch dog crate16K/yr
  • 42 inch dog crate10K/yr
  • xl dog cage8K/yr
  • xl dog crate for large dogs8K/yr
  • xxl dog cage4K/yr
  • xlarge dog crate4K/yr
  • large cage4K/yr
  • x large dog crate4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Dog Crate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.49

Large

Not fit for purpose

Too small

Strength18%−0.15

Flimsy

Too flimsy

not very strong

Quality-Overall11%−0.03

Poor quality

Not well made

Overpriced for the crap quality

Value For Money4%+2.11

spend a bit more money

Expensive

too expensive as return cost not covered

Ease Of Use4%−0.04

won't let you open the door

Hard to open the gates

I feel it could have been designed to be more user friendly

Love

Size-Overall22%+0.49

Good size

True to size

Great size very big

Quality-Overall18%−0.03

great quality, easy to assemble

Brilliant quality

Great quality cage

Strength14%−0.15

sturdy construction

good sturdy bars

Very sturdy

Value For Money13%+2.11

reasonable price

Good price

Excellent value for money

Assembly/Installation7%

easy to put together, recommended

Easy to assemble

Easy set up

Return

0.9% Return rate 87% Fixable by listing

Size-Overall83%▇█████

Large

Not fit for purpose

Too small

Strength3%▅▄█▃▆▅

Flimsy

Too flimsy

not very strong

Escape Proof2%▄▆▂▂█▇
Defective Material/Parts2%▃█▅█▆▂
Advertised Vs Actual Product1%█▃▄▂▃▄

It's great - a bit deceiving when first arrived - size of the box bewildering

Title misleading

Size not exact as shown in images. might only be a cm or two

FAQ

Common Large Dog Crate questions

Answered from the same tracked data.