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49

large dog crate

Skip it

Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 20Conversion 29Competition 61Returns 95Price range 95Avg price 95Brand share 57Review moat 24Quality gap 33

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£45.82

avg listing price — sweet spot $15–$100

Price range

Incredible£21.15–£97.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£123K

£123K/yr · 116K searches

Review moat

Bad5,097.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, large dog crate is a £123K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

large dog crate market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£92K–£115K
units × avg price
Conversion rate
2.3%
Avg BSR
#16
Page quality
0%
Prime
42%
Sponsored
85%
Out of stock
5.4%
Avg brand age
37 months
Avg seller age
202 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

18%

  • Cardys18%
  • Feandrea15%
  • FurDreams14%
  • Amazon Basics12%
  • Straame11%
  • Vivo Technologies11%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top large dog crate search terms

  • extra large dog crate34K/yr
  • extra large dog cage19K/yr
  • 36 inch dog crate16K/yr
  • 42 inch dog crate10K/yr
  • xl dog cage8K/yr
  • xl dog crate for large dogs8K/yr
  • xxl dog cage4K/yr
  • xlarge dog crate4K/yr
  • large cage4K/yr
  • x large dog crate4K/yr
All search terms

Top large dog crate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£5K8%£10K12%£15K16%£20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about large dog crate

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Good size”

Quality-Overall18%

“great quality, easy to assemble”

Strength14%

“sturdy construction”

Value For Money13%

“reasonable price”

Assembly/Installation7%

“easy to put together, recommended”

Pet Friendly5%

“Our little dog absolutely loves it - he has so much more room now”

Advertised Vs Actual Product3%

“Exactly as advertised”

Ease Of Use1%

“I can say its very convenient”

Durability1%

“been in use a few weeks with no issues”

Lock Proof1%

“locking device makes this item very safe”

What buyers complain about

Size-Overall18%

“Large”

Strength18%

“Flimsy”

Quality-Overall11%

“Poor quality”

Value For Money4%

“spend a bit more money”

Ease Of Use4%

“won't let you open the door”

Advertised Vs Actual Product3%

“It's great - a bit deceiving when first arrived - size of the box bewildering”

Assembly/Installation3%

“Not easy to assemble”

Instructions/User Manual/Troubleshooting3%

“Not impressed poor instructions”

Weight Heavy2%

“Just a little heavy once youve got blankets and things inside”

Rusts/Corrodes2%

“Some of the bars were ragged at the ends on mine”

Top return reasons

Size-Overall83%
Strength3%
Escape Proof2%
Defective Material/Parts2%
Advertised Vs Actual Product1%
Weight Heavy1%
Locking Mechanism1%
Quality-Overall1%
Compatibility-Overall1%
Assembly/Installation1%

Common questions

Is large dog crate profitable to sell on Amazon United Kingdom?
The niche generates £123K/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (49/100).
How competitive is the large dog crate niche?
18 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in large dog crate?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.
When does demand for large dog crate peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the large dog crate niche?
Listings span £21.15–£97.14; the average listing price is £45.82 (sweet spot $15–$100). The average incumbent carries 5,097 reviews — the moat a new listing must climb.