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Large Cat Flap

Fail

The top 5 brands take 97% of clicks, so Large Cat Flap is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£232K/yr171K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
57%top-5 click share · 7 brands · 31 sellers

Flapen Score

Large Cat Flap against its category

The dotted line is the Pet Supplies average. Past it, Large Cat Flap is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Cat Flap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Cat Flap 171K times last year and spent an estimated £232K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
3.3%
Market size, estimated
£232Ka year
Peak month
November2.3× the quietest month
Top search term
dog flap61K searches a year

02 · Price

A sale here is worth £40.60.

Listings sell for £40.60 on average, from £16.14 to £208.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £40.60 that is £10K to £20K a year per listing.

Average price
£40.60inside the $15 to $100 sweet spot
Price range
£16.14–£208.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
8.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Cats. It carries 4,419 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#18in Cats
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,419per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Large Cat Flap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

1%

  • PetSafe54%
  • Dog Mate14%
  • pet prime13%
  • Lessmon8%
  • PAWISE8%
  • CEESC2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Large Cat Flap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Large Cat Flap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog flap61K/yr
  • dog flaps for upvc door27K/yr
  • dog door21K/yr
  • large dog flap12K/yr
  • dog door flap7K/yr
  • pet door7K/yr
  • dog flap large7K/yr
  • dog flap medium5K/yr
  • dog flap for glass door5K/yr
  • petsafe dog flap6K/yr

Reviews and returns

What reviews say buyers love and hate about Large Cat Flap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+2.38

bit bigger than I expected

Not fit for purpose

The supplied bolts too long

Assembly/Installation13%−0.02

On fitting One of the plastic bolts snapped which was really annoying

Its very easy to install it wrong

Not easy to install

Quality-Overall13%+0.28

Bad quality

Not greatest quality

Not upto quality

Instructions/User Manual/Troubleshooting9%−0.11

No instructions

the instructions are useless

- no instructions

Strength5%−0.05

Very flimsy

Cheap and flimsy material

pretty flimsy, and the liners come too short by far

Love

Size-Overall34%+2.38

Easy to fit strong

Fits well

Easy to fit

Quality-Overall22%+0.28

Looks well made

no complaints

Good quality

Pet Friendly9%

Great product and always safe with PetSafe

Smart door for pets

Cats love it

Assembly/Installation7%−0.02

Very easy to fit in pvc door good instructions very firm and strong

Easy to install

Easy to install

Material Quality4%−0.05

Ok, better than the plastic version

Made from good material aluminium and plastic

Solid construction and materials

Return

8.5% Return rate 93% Fixable by listing

Size-Overall88%▇▇▇█▇▇

bit bigger than I expected

Not fit for purpose

The supplied bolts too long

Advertised Vs Actual Product2%█▅▄▂▁▃
Defective Material/Parts1%█▆▃▃▄▁
Quality-Overall1%▁▂█▃▆▁

Bad quality

Not greatest quality

Not upto quality

Compatibility-Overall1%▄▁▁▄▁█

Unsuitable for glass doors

FAQ

Common Large Cat Flap questions

Answered from the same tracked data.