Kong Paste

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

13.6%

Market size, estimated

£114Ka year

Peak month

February1.5× the quietest month

Top search term

kong filler14K searches a year

Listings sell for £8.45 on average, from £2.03 to £19.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.45 that is £845 to £2K a year per listing.

Average price

£8.45under the $15 to $100 sweet spot

Price range

£2.03–£19.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£845–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #259 within Food. It carries 1,702 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

12.2%

Average rank

#259in Food

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,702per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months