- Flapen Score
- 34 / 100Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 5034
- Market size
- £49K/yr70K searches / yr
- 90-day growth
- -49.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Kitty Kurlz against its category
The dotted line is the Pet Supplies average. Past it, Kitty Kurlz is stronger. Inside it, weaker.
Market
The Kitty Kurlz market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitty Kurlz 70K times last year and spent an estimated £49K. All 2 brands take every click. Demand peaks in Jan–Aug–Oct–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -49.6%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £49Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- kitty kurlz38K searches a year
02 · Price
A sale here is worth £11.66.
Listings sell for £11.66 on average, from £8.46 to £15.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At £11.66 that is £12K to £15K a year per listing.
- Average price
- £11.66under the $15 to $100 sweet spot
- Price range
- £8.46–£15.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 547 reviews at 3.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Cats
- Average rating
- 3.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 547per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Kitty Kurlz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitty Kurlz Interactive Cat Toys Shape-Shift Accordion Scratcher
- Price
- £9.59
- Rating
- 3.5/5
- Reviews
- 482
- Age
- 4y ago

WAQIZCXZ Kitty Kurlz Interactive Cat Toy Accordion Scratcher with Ball
- Price
- £8.46
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 1y ago

Kitty Kurlz Two-Pack Interactive Cat Toys Accordion Scratcher with Balls
- Price
- £13.30
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 11mo ago

Kitty Kurlz Cat Toys Connectable Two-Pack Accordion Scratcher with Ball
- Price
- £15.09
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 4y ago

Double-Layer Kitty Kurlz Cat Toys Shape-Shift Accordion Scratchers
- Price
- £11.88
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 3y ago
Trending
90-day click momentum
Kitty Kurlz Two-Pack Interactive Cat Toys Accordion Scratcher with Balls
- Price
- £13.30
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 11mo ago

Kitty Kurlz Interactive Cat Toys Shape-Shift Accordion Scratcher
- Price
- £9.59
- Rating
- 3.5/5
- Reviews
- 482
- Age
- 4y ago

WAQIZCXZ Kitty Kurlz Interactive Cat Toy Accordion Scratcher with Ball
- Price
- £8.46
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 1y ago

Double-Layer Kitty Kurlz Cat Toys Shape-Shift Accordion Scratchers
- Price
- £11.88
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 3y ago

Kitty Kurlz Cat Toys Connectable Two-Pack Accordion Scratcher with Ball
- Price
- £15.09
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 4y ago
Newest
by launch date
Kitty Kurlz Two-Pack Interactive Cat Toys Accordion Scratcher with Balls
- Price
- £13.30
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 11mo ago

WAQIZCXZ Kitty Kurlz Interactive Cat Toy Accordion Scratcher with Ball
- Price
- £8.46
- Rating
- 3.6/5
- Reviews
- 169
- Age
- 1y ago

Double-Layer Kitty Kurlz Cat Toys Shape-Shift Accordion Scratchers
- Price
- £11.88
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 3y ago

Kitty Kurlz Interactive Cat Toys Shape-Shift Accordion Scratcher
- Price
- £9.59
- Rating
- 3.5/5
- Reviews
- 482
- Age
- 4y ago

Kitty Kurlz Cat Toys Connectable Two-Pack Accordion Scratcher with Ball
- Price
- £15.09
- Rating
- 3.6/5
- Reviews
- 957
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- bonitacrylic79%
- WAQIZCXZ21%
Demand
Kitty Kurlz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Oct, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Kitty Kurlz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitty kurlz38K/yr
- kitty kurlz uk22K/yr
- cardboard cat toy7K/yr
- kitty kurlz cat toy3K/yr
Reviews and returns
What reviews say buyers love and hate about Kitty Kurlz
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little pricey for what they are
Overpriced
not worth the price
I was disappointed with the size however
These are small
Smaller than I thought
only had a few weeks
they broke the first one
Come apart very easy
utter rubbish
Poor quality
Absolutely rubbish
Not as seen on picture
The videos are misleading
Not the product that was advertised
Love
Great toy
Endless entertainment
Fun toy
Cats love it
Kittens approved
My cat is happy
Value for money
Good price
Worth every penny
seems well made
Seems like a decent quality toy
Good quality
Sturdy
sturdier options available
Seems quite strong
Return
0.9% Return rate 66% Fixable by listing
I was disappointed with the size however
These are small
Smaller than I thought
Not as seen on picture
The videos are misleading
Not the product that was advertised
utter rubbish
Poor quality
Absolutely rubbish
only had a few weeks
they broke the first one
Come apart very easy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitty Kurlz questions
Answered from the same tracked data.









