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Kitty Kurlz

Fail

Demand is soft, at -49.6% this quarter, so Kitty Kurlz is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£49K/yr70K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Kitty Kurlz against its category

The dotted line is the Pet Supplies average. Past it, Kitty Kurlz is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitty Kurlz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitty Kurlz 70K times last year and spent an estimated £49K. All 2 brands take every click. Demand peaks in Jan–Aug–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
6.1%
Market size, estimated
£49Ka year
Peak month
December6.8× the quietest month
Top search term
kitty kurlz38K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £8.46 to £15.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At £11.66 that is £12K to £15K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£8.46–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 547 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kitty Kurlz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • bonitacrylic79%
  • WAQIZCXZ21%

Demand

Kitty Kurlz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Oct, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Kitty Kurlz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitty kurlz38K/yr
  • kitty kurlz uk22K/yr
  • cardboard cat toy7K/yr
  • kitty kurlz cat toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Kitty Kurlz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.21

a little pricey for what they are

Overpriced

not worth the price

Size-Overall24%−0.29

I was disappointed with the size however

These are small

Smaller than I thought

Durability14%−0.20

only had a few weeks

they broke the first one

Come apart very easy

Quality-Overall8%−0.22

utter rubbish

Poor quality

Absolutely rubbish

Advertised Vs Actual Product8%−0.17

Not as seen on picture

The videos are misleading

Not the product that was advertised

Love

Fun/Entertainment Experience26%+1.87

Great toy

Endless entertainment

Fun toy

Pet Friendly23%

Cats love it

Kittens approved

My cat is happy

Value For Money10%−0.21

Value for money

Good price

Worth every penny

Quality-Overall8%−0.22

seems well made

Seems like a decent quality toy

Good quality

Strength7%−0.04

Sturdy

sturdier options available

Seems quite strong

Return

0.9% Return rate 66% Fixable by listing

Size-Overall50%█▇▇▇▆█

I was disappointed with the size however

These are small

Smaller than I thought

Advertised Vs Actual Product11%▆▇▄▃█▄

Not as seen on picture

The videos are misleading

Not the product that was advertised

Quality-Overall8%█▅██▁▁

utter rubbish

Poor quality

Absolutely rubbish

Defective Material/Parts5%▁▁▁█▄▁
Durability4%▁▁█▁▁▆

only had a few weeks

they broke the first one

Come apart very easy

FAQ

Common Kitty Kurlz questions

Answered from the same tracked data.