Kitten Pate
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $31K a year here, so Kitten Pate is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £31K/yr44K searches / yr
- 90-day growth
- +59.2%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 111 sellers
Flapen Score
Kitten Pate against its category
The dotted line is the Pet Supplies average. Past it, Kitten Pate is stronger. Inside it, weaker.
Market
The Kitten Pate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitten Pate 44K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +59.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £31Ka year
- Top search term
- kitten pate12K searches a year
02 · Price
A sale here is worth £11.89.
Listings sell for £11.89 on average, from £1.01 to £28.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.
- Average price
- £11.89under the $15 to $100 sweet spot
- Price range
- £1.01–£28.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Cats. It carries 1,122 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 0.5%
- Average rank
- #79in Cats
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,122per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Kitten Pate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food
- Price
- £28.75
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Catit Cuisine Chicken Mousse Kitten Complete Wet Cat Food Grain Free Wet Cat Food Smooth Protein-Rich Meal for Kittens 90g Tetra Pack x12
- Price
- £10.54
- Rating
- 4.1/5
- Reviews
- 299
- Age
- 1y ago

Lilys Kitchen Smooth Paté Selection for Kittens - Complete Kitten Wet Cat Food 4 x (8 x 85g)
- Price
- £23.66
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 3y ago

Lilys Kitchen Smooth Paté with Chicken for Kittens - Complete Grain Free Wet Kitten Food (19 x 85g)
- Price
- £14.55
- Rating
- 4.3/5
- Reviews
- 1,867
- Age
- 9y ago

Natures Menu Especially for Cats Kitten Chicken 18x85 gram
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 4y ago
Trending
estimated 90-day click momentum
Lilys Kitchen Natural Kitten Dry Cat Food Chicken & White Fish 2 x 800g Pack of 2
- Price
- £20.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9y ago

Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food
- Price
- £28.75
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Lilys Kitchen Made with Natural Ingredients Smooth Paté Chicken with Cod Kitten Food Trays 19 x 85g
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Catit Cuisine Chicken Mousse Kitten Complete Wet Cat Food Grain Free Wet Cat Food Smooth Protein-Rich Meal for Kittens 90g Tetra Pack x12
- Price
- £10.54
- Rating
- 4.1/5
- Reviews
- 299
- Age
- 1y ago

Royal Canin Mother & Babycat Dry Cat Food 400g
- Price
- £8.01
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 16y ago
Newest
by launch date
by Amazon Complete Wet Food for Kittens Mixed Selection in Jelly 1.2kg (12 pouches of 100g)
- Price
- £2.17
- Rating
- 4.1/5
- Reviews
- 902
- Age
- 1y ago

Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food
- Price
- £28.75
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Lilys Kitchen Made with Natural Ingredients Smooth Paté Chicken with Cod Kitten Food Trays 19 x 85g
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Lilys Kitchen Tasty Cuts in Gravy with Chicken & Fish for Kittens (18x 85g)
- Price
- £17.02
- Rating
- 3.8/5
- Reviews
- 104
- Age
- 1y ago

Cat Fest Tuna Mousse for Kittens Tender Mousse Cat Food (Up to 12 Months) 100% Natural Wet Kitten Food Pouches Enriched with Taurine Vitamin E & Fish Oil 12 x 70g
- Price
- £12.20
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
111
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 90%
Open market
17%
- Lily's Kitchen41%
- Catit14%
- HILIFE9%
- Natures Menu7%
- Edgard & Cooper7%
- Scrumbles5%
- Open — no brand owns it (11 brands, 17%)
Demand
Kitten Pate search demand
Weekly searches over the year. Pick a range.
Search terms
Top Kitten Pate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitten pate12K/yr
- lilys kitchen kitten food wet9K/yr
- kitten mousse5K/yr
- kitten weaning food from 4 weeks3K/yr
- lilys kitchen kitten6K/yr
- lilys kitchen kitten food5K/yr
- kitten pate wet food4K/yr
Reviews and returns
What reviews say buyers love and hate about Kitten Pate
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitten Pate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









