Skip to content

Kitten Pate

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $31K a year here, so Kitten Pate is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£31K/yr44K searches / yr
90-day growth
+59.2%search demand this quarter
Competition
48%top-5 click share · 17 brands · 111 sellers

Flapen Score

Kitten Pate against its category

The dotted line is the Pet Supplies average. Past it, Kitten Pate is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitten Pate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitten Pate 44K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+59.2%
Conversion, latest week
5.9%
Market size, estimated
£31Ka year
Top search term
kitten pate12K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £1.01 to £28.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£1.01–£28.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Cats. It carries 1,122 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#79in Cats
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kitten Pate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£927£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

111

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

17%

  • Lily's Kitchen41%
  • Catit14%
  • HILIFE9%
  • Natures Menu7%
  • Edgard & Cooper7%
  • Scrumbles5%
  • Open — no brand owns it (11 brands, 17%)

Demand

Kitten Pate search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Kitten Pate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitten pate12K/yr
  • lilys kitchen kitten food wet9K/yr
  • kitten mousse5K/yr
  • kitten weaning food from 4 weeks3K/yr
  • lilys kitchen kitten6K/yr
  • lilys kitchen kitten food5K/yr
  • kitten pate wet food4K/yr

Reviews and returns

What reviews say buyers love and hate about Kitten Pate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.10

Strong smell

smells like devils a$$

Awful smell

Indigestion11%−0.13

Not good for my cat as it upset her stomach

Gave my kitten diarrhea

Made the cats vomit

Quality-Overall10%+0.07

Very disappointed with New quality of this cat pate

Low quality

Not the best quality wet food

Value For Money10%+0.81

Overall, not the best for the price

price is now too expensive

Very expensive

Taste-Overall5%+0.21

Cheap food, bad quality & very hungry kittens

First of all it is more dense which makes it harder to lick-eat

this time not even a taste

Love

Pet Friendly34%

Cats love it

Kitten approved

Dogs love these

Value For Money18%+0.81

Good price

also value for money is great

Excellent value

Quality-Overall14%+0.07

Its quality food

Good quality food

Excellent product

Taste-Overall7%+0.21

My cat really likes this food

they love the taste

Great food

Flavor4%+0.06

enjoyed these flavours

Good selection of flavours too

Good variety of flavours

FAQ

Common Kitten Pate questions

Answered from the same tracked data.