Kitten Milk
FailThe top 5 brands take 97% of clicks, so Kitten Milk is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £118K/yr138K searches / yr
- 90-day growth
- +47.3%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 129 sellers
Flapen Score
Kitten Milk against its category
The dotted line is the Pet Supplies average. Past it, Kitten Milk is stronger. Inside it, weaker.
Market
The Kitten Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitten Milk 138K times last year and spent an estimated £118K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +47.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £118Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- cat milk103K searches a year
02 · Price
A sale here is worth £11.68.
Listings sell for £11.68 on average, from £1.04 to £30.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.68 that is £18K to £23K a year per listing.
- Average price
- £11.68under the $15 to $100 sweet spot
- Price range
- £1.04–£30.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Cats. It carries 702 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Cats
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 702per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Kitten Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whiskas Cat Milk 15 x 200 ml bottles Complementary Cat Food for Kittens over aged 6 weeks
- Price
- £14.94
- Rating
- 4.7/5
- Reviews
- 1,810
- Age
- 15y ago

Morrisons Cat Milk 200 ml
- Price
- £1.04
- Rating
- 4.3/5
- Reviews
- 454
- Age
- 10y ago

animonda Milkies Power cat milk portions selection 20 cups at 15g
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 3,952
- Age
- 10y ago

Delamere Dairy Toplife Cat Milk 200 ml Pack of 18
- Price
- £17.20
- Rating
- 4.2/5
- Reviews
- 607
- Age
- 12y ago

Toplife Lactose Reduced Cows Milk for Cats 200ml (PACK OF 6)
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 9y ago
Trending
90-day click momentum
Toplife Formula Kitten Milk 200 ml
- Price
- £5.37
- Rating
- 4.2/5
- Reviews
- 607
- Age
- 14y ago

WHISKAS Cat Milk (2 x 6 x 200 ml)
- Price
- £18.99
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago

Whiskas Cats Milk 200 ml
- Price
- £5.80
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9y ago

animonda Milkies Power cat milk portions selection 20 cups at 15g
- Price
- £11.83
- Rating
- 4.6/5
- Reviews
- 3,952
- Age
- 10y ago

Morrisons Cat Milk 200 ml
- Price
- £1.04
- Rating
- 4.3/5
- Reviews
- 454
- Age
- 10y ago
Newest
by launch date
Whiskas Adult Cat Milk Bottles Low Lactose Cat Treat No Preservatives 30 x 200ml
- Price
- £30.32
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 11mo ago

WHISKAS Cat Milk (2 x 6 x 200 ml)
- Price
- £18.99
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago

10 x 200ml Cat Milk Treat Healthy Alternative Quality Pet Food
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 6y ago

Whiskas Cats Milk 200 ml
- Price
- £5.80
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9y ago

Toplife Lactose Reduced Cows Milk for Cats 200ml (PACK OF 6)
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
129
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- whiskas47%
- Toplife18%
- Morrisons16%
- Animonda Milkies12%
- KRISP5%
- Johnsons3%
Demand
Kitten Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Kitten Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat milk103K/yr
- cat milk multipack for adult cats21K/yr
- whiskas cat milk11K/yr
- whiskas kitten milk3K/yr
- cat milk adult977/yr
Reviews and returns
What reviews say buyers love and hate about Kitten Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Half a tub not happy for the money
A little expensive
Very overpriced
constipation for my kitten
but unfortunatly gives him diarrhoea
However it does seem to upset their stomachs a bit
Tiny bottle
Kittens wouldnt drink it
Love
The cats seem to like them
Cat loves it
Good for cat
Good value for money
Worth the money
Good deal
As described
appeared ideal and it is
It does what it is ment for
Excellent product
Good quality and price
Good quality bit expensive compared to others
And enjoys the different tastes
All flavours liked by guest cat and Fluffy cat
Delicious say my fussy Cats
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitten Milk questions
Answered from the same tracked data.









