Kitten Dry Food
MaybeReturns run at only 0.1% of orders. But the products selling today already average 4.6★, so Kitten Dry Food is a Maybe.
- Flapen Score
- 58 / 100Top 17% of 875 Pet Supplies niches · +8 vs the category median of 5058
- Market size
- £674K/yr515K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 186 sellers
Flapen Score
Kitten Dry Food against its category
The dotted line is the Pet Supplies average. Past it, Kitten Dry Food is stronger. Inside it, weaker.
Market
The Kitten Dry Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitten Dry Food 515K times last year and spent an estimated £674K. The top 5 brands take 85% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £674K a year.
- Searches, last 12 months
- 515K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £674Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- kitten dry food104K searches a year
02 · Price
A sale here is worth £10.95.
Listings sell for £10.95 on average, from £2.65 to £45.24. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £10.95 that is £14K to £16K a year per listing.
- Average price
- £10.95under the $15 to $100 sweet spot
- Price range
- £2.65–£45.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Cats. It carries 2,246 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Cats
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,246per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Kitten Dry Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IAMS for Vitality Dry Kitten Food with Fresh Chicken 3 kg Packaging may vary
- Price
- £9.61
- Rating
- 4.7/5
- Reviews
- 7,714
- Age
- 7y ago

PURINA ONE Kitten Chicken Dry Cat Food 750g (Pack of 4)
- Price
- £14.87
- Rating
- 4.8/5
- Reviews
- 662
- Age
- 3y ago

Whiskas Junior Chicken 7 kg Bag Kitten Cat Dry Food - Pack May Vary
- Price
- £14.32
- Rating
- 4.7/5
- Reviews
- 2,465
- Age
- 4y ago

by Amazon Grainfree Recipe Dry Cat Food (Kitten) with Fresh Chicken - 3kg (Previously a Lifelong brand same product)
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 2,195
- Age
- 5y ago

IAMS Kitten Dry Cat Food Chicken 800g
- Price
- £3.61
- Rating
- 4.7/5
- Reviews
- 7,714
- Age
- 7y ago
Trending
90-day click momentum
Whiskas Junior Chicken 1.9kg Bag Kitten Cat Dry Food
- Price
- £7.04
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 3y ago

IAMS Kitten Dry Cat Food Chicken 800g
- Price
- £3.61
- Rating
- 4.7/5
- Reviews
- 7,714
- Age
- 7y ago

2x 300g Dry Food for Kittens (2-12 Months) with Chicken Bundled by GetInStyle Shop
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 11mo ago

PrimaCat - Complete Dry Chicken Cat Food Kitten & Nursing Cat Food 400g
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

WHISKAS Junior Dry Cat Food 800g with Chicken (Pack of 5)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 2,465
- Age
- 3y ago
Newest
by launch date
2x 300g Dry Food for Kittens (2-12 Months) with Chicken Bundled by GetInStyle Shop
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 11mo ago

PURINA ONE Kitten Wet Cat Food - Fillets in Gravy - Mixed 40x85g Pouches
- Price
- £16.11
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

PrimaCat - Complete Dry Chicken Cat Food Kitten & Nursing Cat Food 400g
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Catit Recipes Kitten Poultry Natural Grain-Free Dry Cat Food 400g
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

IAMS Delights Kitten Wet Food - Multipack Cat Food with Chicken in Sauce Ideal Food for Junior Kittens from 1-12 Months 24 x 85g
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
186
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
11%
- IAMS29%
- PURINA ONE22%
- whiskas16%
- by Amazon10%
- Scrumbles8%
- Go-Cat4%
- Open — no brand owns it (6 brands, 11%)
Demand
Kitten Dry Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kitten Dry Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitten dry food104K/yr
- kitten biscuits71K/yr
- kitten food dry47K/yr
- dry kitten food46K/yr
- iams kitten food dry28K/yr
- purina one kitten dry food17K/yr
- whiskas kitten dry food23K/yr
- kitten biscuits 2-12 months19K/yr
- kitten dry food 2-12 months21K/yr
- purina kitten18K/yr
Reviews and returns
What reviews say buyers love and hate about Kitten Dry Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny pellets
Quite large in size compared to other brands
smaller than the chicken ones he had previously
it is very expensive for the size of box
Expensive for such a small box
Expensive,
Has smell
smell to the individual boxed which I
it just has such a strong smell I have had to switch to another brand
Dry food
The food feels soaking wet
Dry Cat food
Fly larve infested cat food
Negative mouldy food
Love
Cats love it
my cat seems to enjoy it
Good for kittys
Good Value
Reasonable price
Excellent value
Good quality kitten biscuits
Really good quality food
Brilliant quality
Good food
Great food for kitty
Delicious
The only dry food my kitten likes so far
My kitten loves this dry food
Great dry food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitten Dry Food questions
Answered from the same tracked data.









