kennel disinfectant and deodoriser
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good866.61avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£245K£245K/yr · 225K searches
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Price range
Okay£1.81–£23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kennel disinfectant and deodoriser is a £245K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
kennel disinfectant and deodoriser market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £166K–£221K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 74%
- Out of stock
- 0.2%
- Avg brand age
- 70 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
17%
- Trade Chemicals33%
- FRESH PET25%
- Chemical Trade Store8%
- Pro-Kleen7%
- FRESH 3656%
- Fabulosa4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
Top kennel disinfectant and deodoriser search terms
- pet disinfectant38K/yr
- kennel disinfectant and deodoriser30K/yr
- pet disinfectant and urine deodoriser15K/yr
- dog disinfectant for outside14K/yr
- kennel cleaner14K/yr
- fresh pet disinfectant14K/yr
- garden disinfectant dog safe9K/yr
- pet safe disinfectant17K/yr
- dog disinfectant13K/yr
- fresh pet9K/yr
Top kennel disinfectant and deodoriser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh Pet Kennel/Cattery Disinfectant and Deodoriser - 5L (BUBBLEGUM)
FRESH PET£8.774.4★630 rev
Fresh Pet Disinfectant Deodoriser Artificial Grass Cleaner for Dogs 5L
FRESH PET£9.354.5★484 rev
Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
Chemical Trade Store£7.274.1★40 rev
Trade Chemicals Fresh Pet Kennel/Cattery Disinfectant and Deodoriser - 5L (LEMON)
Trade Chemicals£8.764.4★313 rev
Fresh Pet Disinfectant Kennel Disinfectant and Deodoriser 4 x 5L
Trade Chemicals£22.504.6★1,886 rev
Newest
by launch date
PROline Kennel Disinfectant Multi Pack Bundle 4x5L 4 different scents
Proline£20.752 rev
1001 Professional Powerful Pet Area Cleaner & Disinfectant 5 Litre
1001£10.1730 rev
Fabulosa 4 in 1 Disinfectant and Deodoriser Pet & Dog Friendly Artificial Lawn & Grass Cleaner Urine Cleaner and Moss Growth Killer Makes 300L 1L 6 Pack Lavender
Fabulosa£8.28915 rev
Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
Chemical Trade Store£7.2740 rev
Pro-Kleen ProBiotic Kennel Cleaner 5L - Cleans & Neutralises Odours - Biodegradable Non-Toxic Wildlife & Pet Safe - Uses Naturally Derived Ingredients - Cruelty Free & Vegan (Cherry)
Pro-Kleen£11.52116 rev
Trending
90-day click momentum1001 Professional Powerful Pet Area Cleaner & Disinfectant 5 Litre
1001£10.174.3★
PROline Kennel Disinfectant Multi Pack Bundle 4x5L 4 different scents
Proline£20.755.0★
Fabulosa 4 in 1 Disinfectant and Deodoriser Pet & Dog Friendly Artificial Lawn & Grass Cleaner Urine Cleaner and Moss Growth Killer Makes 300L 1L 6 Pack Lavender
Fabulosa£8.284.5★
FRESH PET CLEANER DISINFECTANT DEODORISER KENNEL/CATTERY PRE FILLED 5L (CHERRY)
FRESH PET£9.664.5★
Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
Chemical Trade Store£7.274.1★
What buyers say about kennel disinfectant and deodoriser
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Cleans great”
“Great producy”
“is reasonably priced”
“It did the job”
“Ease of use”
“Love this disinfectant”
“Clean and fresh”
“Does the job well”
“They small nice”
What buyers complain about
“does not smell great”
“Very small”
“Leaking bottles”
“waste of money”
“dissipates very quickly”
“And doesnt do the job its supposed to”
“scrubbing the areas which were more dirty than others”
“Fabulosa artificial grass disinfectant”
“Very disappointed will stick with zoflora”
“I obviously didn't read the description properly”
Top return reasons
Common questions
- Is kennel disinfectant and deodoriser profitable to sell on Amazon United Kingdom?
- The niche generates £245K/yr across 31 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kennel disinfectant and deodoriser niche?
- 16 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kennel disinfectant and deodoriser?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for kennel disinfectant and deodoriser peak?
- Demand peaks in Apr–May–Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the kennel disinfectant and deodoriser niche?
- Listings span £1.81–£23.35; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.