Is katkins cat food profitable to sell on Amazon United Kingdom?

The niche generates £179K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (47/100).

How competitive is the katkins cat food niche?

7 brands and 81 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in katkins cat food?

Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.1%.

When does demand for katkins cat food peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the katkins cat food niche?

Listings span £7.57–£49.79; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.

katkins cat food

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.86

avg listing price — sweet spot $15–$100

Price range

Great£7.57–£49.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,187.07

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£179K

£179K/yr · 190K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, katkins cat food is a £179K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

katkins cat food market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £151K–£189K; units × avg price
Conversion rate: 5.0%
Avg BSR: #61
Page quality: 0%
Prime: 87%
Sponsored: 87%
Out of stock: 3.7%
Avg brand age: 54 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

KatKin85%
Meowing Heads4%
HARRINGTONS3%
PURINA ONE2%
COOKHOUSE2%
Encore2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -10.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top katkins cat food search terms

katkin cat food pouches65K/yr -14.0%1.1% conv.
katkin45K/yr +7.4%5.4% conv.
katkin litter18K/yr -25.1%14.4% conv.
katkins wet cat food pouches7K/yr +35.4%1.6% conv.
kat kin cat food11K/yr -5.4%1.8% conv.
katkin cat food5K/yr +19.5%1.1% conv.
kat kin5K/yr -1.2%5.5% conv.
scoop planet cat litter7K/yr -18.7%7.9% conv.
kat kin cat food pouches3K/yr +36.8%0.7% conv.
katkin scoop planet cat litter4K/yr -40.2%16.6% conv.

All search terms

Top katkins cat food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet

KatKin£14.504.5★746 rev

KatKin BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Fish Beef Pork | 24 x 80g Pouches

KatKin£30.723.9★4 rev

KatKin Chicken Nibbles (50g Tube): 100% Breast Freeze-Dried Cat Treats Delicious Fresh Chicken; Freeze-Dried to Protect Nutrition; Made in the UK for Cats and Kittens

KatKin£7.634.3★940 rev

KatKin Scoop Planet Litter (2x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet

KatKin£27.584.5★746 rev

KatKin Salmon Nibbles (50g Tube) - 100% Fresh Fillet Freeze-Dried Cat Treats Made in the UK for Cats and Kittens

KatKin£7.574.0★454 rev

Newest

by launch date

KatKin BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Fish Beef Pork | 24 x 80g Pouches

KatKin£30.724 rev

1mo ago

KatKin SURF & TURF and BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Beef Fish Pork | 24 x 80g Pouches

KatKin£30.780 rev

1mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g

Scrumbles£11.0662 rev

1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly

COOKHOUSE£22.10363 rev

1y ago

KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet

KatKin£14.50746 rev

3y ago

What buyers say about katkins cat food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly30%

“Kitty Approved”

Value For Money16%

“Great deal”

Quality-Overall14%

“Excellent product”

Smell11%

“no weird smell”

Taste-Overall5%

“Cats love this food”

Ease Of Cleaning4%

“which is staying cleaner”

Ingredients-Overall2%

“Ingredients are super clean with no additives”

Flavor2%

“has a variety of flavours”

Ease Of Use2%

“Easy to open”

Advertised Vs Actual Product2%

“Worked as advertised”

What buyers complain about

Value For Money26%

“It might be on the expensive side”

Smell16%

“Weird smell”

Indigestion7%

“sickness and diarrhoea”

Quality-Overall4%

“Quality of the food seems to vary depending on box”

Size-Overall4%

“Too small tube”

Durability3%

“A bag only lasts us 2 weeks”

Advertised Vs Actual Product3%

“the brand is WRONG for listing this cat food as HYPOALLERGENIC food when it clearly is not”

Taste-Overall2%

“Obviously different cats have different tastes”

Flavor2%

“Not equal amounts of each flavour”

Ease Of Use1%

“Difficult to get product out of pouch”

Top return reasons

Size-Overall20%

Value For Money20%

Contamination20%

Flavor20%

Smell20%

Common questions

Is katkins cat food profitable to sell on Amazon United Kingdom?: The niche generates £179K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (47/100).
How competitive is the katkins cat food niche?: 7 brands and 81 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in katkins cat food?: Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.1%.
When does demand for katkins cat food peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the katkins cat food niche?: Listings span £7.57–£49.79; the average listing price is £18.86 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.