Katkins Cat Food
FailThe top 5 brands take 97% of clicks, so Katkins Cat Food is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £179K/yr190K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 81 sellers
Flapen Score
Katkins Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Katkins Cat Food is stronger. Inside it, weaker.
Market
The Katkins Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Katkins Cat Food 190K times last year and spent an estimated £179K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £179Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- katkin cat food pouches65K searches a year
02 · Price
A sale here is worth £18.86.
Listings sell for £18.86 on average, from £7.57 to £49.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.86 that is £5K to £9K a year per listing.
- Average price
- £18.86inside the $15 to $100 sweet spot
- Price range
- £7.57–£49.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #61 within Cats. It carries 1,187 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 87%
- Out of stock, average day
- 3.7%
- Average rank
- #61in Cats
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,187per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Katkins Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £14.50
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago

KatKin BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Fish Beef Pork | 24 x 80g Pouches
- Price
- £30.72
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 1mo ago

KatKin Chicken Nibbles (50g Tube): 100% Breast Freeze-Dried Cat Treats Delicious Fresh Chicken; Freeze-Dried to Protect Nutrition; Made in the UK for Cats and Kittens
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 940
- Age
- 4y ago

KatKin Scoop Planet Litter (2x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £27.58
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago

KatKin Salmon Nibbles (50g Tube) - 100% Fresh Fillet Freeze-Dried Cat Treats Made in the UK for Cats and Kittens
- Price
- £7.57
- Rating
- 4.0/5
- Reviews
- 454
- Age
- 3y ago
Trending
90-day click momentum
KatKin BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Fish Beef Pork | 24 x 80g Pouches
- Price
- £30.72
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 1mo ago

KatKin SURF & TURF and BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Beef Fish Pork | 24 x 80g Pouches
- Price
- £30.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly
- Price
- £22.10
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £14.50
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago
Newest
by launch date
KatKin BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Fish Beef Pork | 24 x 80g Pouches
- Price
- £30.72
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 1mo ago

KatKin SURF & TURF and BEST OF FRESH Cat Food Variety Pack Bundle | Complete & Balanced Fresh Meals for Cats & Kittens | Chicken Turkey Duck Beef Fish Pork | 24 x 80g Pouches
- Price
- £30.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Cat Food - 36 x 70g Pouches - Chicken Breast/Chicken Breast with Beef - Fillets in Jelly
- Price
- £22.10
- Rating
- 4.1/5
- Reviews
- 363
- Age
- 1y ago

KatKin Scoop Planet Litter (1x4.5kg/12.8L bag): Plant-Based 100% Biodegradable Non-Tracking Clumping Cat Litter Made With Non-Toxic Eco-Friendly Pea fibre & Millet
- Price
- £14.50
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
81
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
1%
- KatKin85%
- Meowing Heads4%
- HARRINGTONS3%
- PURINA ONE2%
- COOKHOUSE2%
- Encore2%
- Open — no brand owns it (1 brand, 1%)
Demand
Katkins Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Katkins Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- katkin cat food pouches65K/yr
- katkin45K/yr
- katkin litter18K/yr
- katkins wet cat food pouches7K/yr
- kat kin cat food11K/yr
- katkin cat food5K/yr
- kat kin5K/yr
- scoop planet cat litter7K/yr
- kat kin cat food pouches3K/yr
- katkin scoop planet cat litter4K/yr
Reviews and returns
What reviews say buyers love and hate about Katkins Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It might be on the expensive side
They are pricey IMO
It's not cheap
Weird smell
Terrible smell
masks nasty smells
sickness and diarrhoea
after every single pouch he was violently sick after eating
Made both my cats sick
Quality of the food seems to vary depending on box
Not the highest quality
I'm not going to say this is high quality food
Too small tube
small
unfortunately the bags are so small
Love
Kitty Approved
Cats Love It
Cats approve
Great deal
Great value
excellent value for money
Excellent product
Good quality food
Its good quality food
no weird smell
little smell
Stops smells
Cats love this food
Great food
seem to really like the taste
Return
0.1% Return rate 20% Fixable by listing
Too small tube
small
unfortunately the bags are so small
It might be on the expensive side
They are pricey IMO
It's not cheap
Not equal amounts of each flavour
Cat Will not eat any flavour
Weird smell
Terrible smell
masks nasty smells
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Katkins Cat Food questions
Answered from the same tracked data.









