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Katkins Cat Food

Fail

The top 5 brands take 97% of clicks, so Katkins Cat Food is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£179K/yr190K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 81 sellers

Flapen Score

Katkins Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Katkins Cat Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katkins Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Katkins Cat Food 190K times last year and spent an estimated £179K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
5.0%
Market size, estimated
£179Ka year
Peak month
January1.3× the quietest month
Top search term
katkin cat food pouches65K searches a year

02 · Price

A sale here is worth £18.86.

Listings sell for £18.86 on average, from £7.57 to £49.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.86 that is £5K to £9K a year per listing.

Average price
£18.86inside the $15 to $100 sweet spot
Price range
£7.57–£49.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #61 within Cats. It carries 1,187 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
87%
Out of stock, average day
3.7%
Average rank
#61in Cats
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,187per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Katkins Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

81

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • KatKin85%
  • Meowing Heads4%
  • HARRINGTONS3%
  • PURINA ONE2%
  • COOKHOUSE2%
  • Encore2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Katkins Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Katkins Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katkin cat food pouches65K/yr
  • katkin45K/yr
  • katkin litter18K/yr
  • katkins wet cat food pouches7K/yr
  • kat kin cat food11K/yr
  • katkin cat food5K/yr
  • kat kin5K/yr
  • scoop planet cat litter7K/yr
  • kat kin cat food pouches3K/yr
  • katkin scoop planet cat litter4K/yr

Reviews and returns

What reviews say buyers love and hate about Katkins Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+0.41

It might be on the expensive side

They are pricey IMO

It's not cheap

Smell16%−0.10

Weird smell

Terrible smell

masks nasty smells

Indigestion7%−0.13

sickness and diarrhoea

after every single pouch he was violently sick after eating

Made both my cats sick

Quality-Overall4%+0.23

Quality of the food seems to vary depending on box

Not the highest quality

I'm not going to say this is high quality food

Size-Overall4%−0.06

Too small tube

small

unfortunately the bags are so small

Love

Pet Friendly30%

Kitty Approved

Cats Love It

Cats approve

Value For Money16%+0.41

Great deal

Great value

excellent value for money

Quality-Overall14%+0.23

Excellent product

Good quality food

Its good quality food

Smell11%−0.10

no weird smell

little smell

Stops smells

Taste-Overall5%+0.08

Cats love this food

Great food

seem to really like the taste

Return

0.1% Return rate 20% Fixable by listing

Size-Overall20%▁▁▁▁█▁

Too small tube

small

unfortunately the bags are so small

Value For Money20%▁▁▁▁▁█

It might be on the expensive side

They are pricey IMO

It's not cheap

Contamination20%▁▁▁█▁▁
Flavor20%▁▁▁▁█▁

Not equal amounts of each flavour

Cat Will not eat any flavour

Smell20%█▁▁▁▁▁

Weird smell

Terrible smell

masks nasty smells

FAQ

Common Katkins Cat Food questions

Answered from the same tracked data.