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Katalax for Cats

Fail

The top 5 products take 100% of clicks, so Katalax for Cats is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£51K/yr17K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 28 sellers

Flapen Score

Katalax for Cats against its category

The dotted line is the Pet Supplies average. Past it, Katalax for Cats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katalax for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Katalax for Cats 17K times last year and spent an estimated £51K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
17.9%
Market size, estimated
£51Ka year
Peak month
July1.5× the quietest month
Top search term
katalax for cats11K searches a year

02 · Price

A sale here is worth £17.07.

Listings sell for £17.07 on average, from £9.23 to £21.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At £17.07 that is £17K to £21K a year per listing.

Average price
£17.07inside the $15 to $100 sweet spot
Price range
£9.23–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Cats. It carries 902 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#13in Cats
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
902per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Novartis91%
  • AmeizPet9%
  • Open — no brand owns it (0%)

Demand

Katalax for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Katalax for Cats

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
40%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“VERY expensive”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Katalax for Cats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data