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Julius K9 Dog Harness

Fail

The top 5 brands take 100% of clicks, so Julius K9 Dog Harness is a Fail.

Flapen Score
31
31 / 100
Ranks 854 of 875 Pet Supplies niches · −19 vs the category median of 50
Market size
£200K/yr379K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
66%top-5 click share · 2 brands · 15 sellers

Flapen Score

Julius K9 Dog Harness against its category

The dotted line is the Pet Supplies average. Past it, Julius K9 Dog Harness is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Julius K9 Dog Harness market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Julius K9 Dog Harness 379K times last year and spent an estimated £200K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
2.4%
Market size, estimated
£200Ka year
Peak month
September1.4× the quietest month
Top search term
julius k9 dog harness154K searches a year

02 · Price

A sale here is worth £21.92.

Listings sell for £21.92 on average, from £16.03 to £26.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £21.92 that is £5K to £11K a year per listing.

Average price
£21.92inside the $15 to $100 sweet spot
Price range
£16.03–£26.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
6.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #50 within Collars, Harnesses & Leads. It carries 27,774 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
4.5%
Average rank
#50in Collars, Harnesses & Leads
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,774per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Julius K9 Dog Harness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Julius-K998%
  • Moonpet2%

Demand

Julius K9 Dog Harness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Julius K9 Dog Harness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • julius k9 dog harness154K/yr
  • k9 julius dog harness61K/yr
  • julius k9 dog harness small14K/yr
  • julius k9 dog harness medium14K/yr
  • k9 dog harness19K/yr
  • julius k9 dog harness large11K/yr
  • k9 harness21K/yr
  • julius k9 harness26K/yr
  • julius k916K/yr
  • julius-k9 harness8K/yr

Reviews and returns

What reviews say buyers love and hate about Julius K9 Dog Harness

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.09

These harnesses are disappointing in quality

cheap and nasty

Poor quality

Size-Overall22%+2.51

has arrived bigger than advertised

she is petite and closely clipped

The leash clip is rather small

Durability17%−0.06

coming apart whilst out walking

Stitch/Finish/Polish6%−0.02

Stitching came undone

Value For Money6%

Considering the price in my opinion waste of money

Love

Quality-Overall29%−0.09

Excellent product and great service

Well well made

Good Quality

Size-Overall28%+2.51

true size

Fits great

Easy to fit

Value For Money8%

Reasonable price

Excellent value

Good price

Ease Of Use6%+0.46

Easy to use

Simple to put on and hard wearing

easy to get on

Strength5%+0.41

Easy to put on and sturdy

Sturdy harness

This is a very sturdy harnais

Return

6.2% Return rate 95% Fixable by listing

Size-Overall88%▇▇▇██▇

has arrived bigger than advertised

she is petite and closely clipped

The leash clip is rather small

Advertised Vs Actual Product2%▁█▅▄▆▂
Color2%▁█▄▁▃▄
Shape/Style1%▁▁█▁▁▆
Stitch/Finish/Polish1%█▁▃▃▁▄

Stitching came undone

FAQ

Common Julius K9 Dog Harness questions

Answered from the same tracked data.