Skip to content

Jml Dog Toys

Fail

Demand is soft, at -62.4% this quarter, so Jml Dog Toys is a Fail.

Flapen Score
29
29 / 100
Ranks 860 of 875 Pet Supplies niches · −21 vs the category median of 50
Market size
£11K/yr17K searches / yr
90-day growth
-62.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Jml Dog Toys against its category

The dotted line is the Pet Supplies average. Past it, Jml Dog Toys is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jml Dog Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jml Dog Toys 17K times last year and spent an estimated £11K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-62.4%
Conversion, latest week
6.1%
Market size, estimated
£11Ka year
Top search term
jml dog toys10K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £9.56 to £12.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £10.99 that is £1K to £3K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£9.56–£12.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #38 within Toys. It carries 29,866 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
28.6%
Average rank
#38in Toys
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
29,866per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jml Dog Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • JML63%
  • Wobble Wag Giggle24%
  • Audasi13%

Demand

Jml Dog Toys search demand

Weekly searches over the year. Pick a range.

12080Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Jml Dog Toys

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Durability”
1.1%of orders come back
“Doesn't last a minute”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jml Dog Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data