Jml Dog Toys
FailDemand is soft, at -62.4% this quarter, so Jml Dog Toys is a Fail.
- Flapen Score
- 29 / 100Ranks 860 of 875 Pet Supplies niches · −21 vs the category median of 5029
- Market size
- £11K/yr17K searches / yr
- 90-day growth
- -62.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 8 sellers
Flapen Score
Jml Dog Toys against its category
The dotted line is the Pet Supplies average. Past it, Jml Dog Toys is stronger. Inside it, weaker.
Market
The Jml Dog Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jml Dog Toys 17K times last year and spent an estimated £11K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -62.4%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £11Ka year
- Top search term
- jml dog toys10K searches a year
02 · Price
A sale here is worth £10.99.
Listings sell for £10.99 on average, from £9.56 to £12.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £10.99 that is £1K to £3K a year per listing.
- Average price
- £10.99under the $15 to $100 sweet spot
- Price range
- £9.56–£12.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #38 within Toys. It carries 29,866 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 28.6%
- Average rank
- #38in Toys
- Average rating
- 3.87 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 29,866per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Jml Dog Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JML Chuckle Chums Dog Toy - a Fun Birthday Present Interactive Dog Toys with Motion Activated Sounds and Movements Enrichment Toy Boredom Relief Durable Machine Washable Pet Companion Shark
- Price
- £12.40
- Rating
- 3.8/5
- Reviews
- 899
- Age
- 8mo ago

Wobble Wag Giggle Allstar Innovations Ball Dog Toy As Seen on TV
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 88,430
- Age
- 2y ago

Audasi Active Moving Pet Plush Toy Interactive Dog Toys for Boredom Bouncing Piggy Dog Toy Shaking Talking Dog Ball for Dogs Cats Pets Washable Cartoon Pig Squeaky Plush Dog Toy
- Price
- £9.56
- Rating
- 3.6/5
- Reviews
- 268
- Age
- 2y ago
Trending
90-day click momentum
Wobble Wag Giggle Allstar Innovations Ball Dog Toy As Seen on TV
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 88,430
- Age
- 2y ago

Audasi Active Moving Pet Plush Toy Interactive Dog Toys for Boredom Bouncing Piggy Dog Toy Shaking Talking Dog Ball for Dogs Cats Pets Washable Cartoon Pig Squeaky Plush Dog Toy
- Price
- £9.56
- Rating
- 3.6/5
- Reviews
- 268
- Age
- 2y ago

JML Chuckle Chums Dog Toy - a Fun Birthday Present Interactive Dog Toys with Motion Activated Sounds and Movements Enrichment Toy Boredom Relief Durable Machine Washable Pet Companion Shark
- Price
- £12.40
- Rating
- 3.8/5
- Reviews
- 899
- Age
- 8mo ago
Newest
by launch date
JML Chuckle Chums Dog Toy - a Fun Birthday Present Interactive Dog Toys with Motion Activated Sounds and Movements Enrichment Toy Boredom Relief Durable Machine Washable Pet Companion Shark
- Price
- £12.40
- Rating
- 3.8/5
- Reviews
- 899
- Age
- 8mo ago

Audasi Active Moving Pet Plush Toy Interactive Dog Toys for Boredom Bouncing Piggy Dog Toy Shaking Talking Dog Ball for Dogs Cats Pets Washable Cartoon Pig Squeaky Plush Dog Toy
- Price
- £9.56
- Rating
- 3.6/5
- Reviews
- 268
- Age
- 2y ago

Wobble Wag Giggle Allstar Innovations Ball Dog Toy As Seen on TV
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 88,430
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- JML63%
- Wobble Wag Giggle24%
- Audasi13%
Demand
Jml Dog Toys search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Jml Dog Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't last a minute
ours ended up getting a crack in it after a week
Doesn't last
Bad quality garment
Cheap made
Bad quality
batteries ran out quickly
Only had 1 set of batteries in it
Battery life is not long
made no difference
I bought 2 and neither work
gave up working
Heavy for a small dog
Too big and heavy for my chihuahua, good toy otherwise
Love
Fun toy
Good fun
Entertaining toy
The dog absolutely loves this
toy my dog Loves
Dog loves it
Money well spent
Very good value
worth the money
So far it seems very durable
Great, durable item for overactive Frenchie
Its stayed in one piece for over a month
Robust
Strong toy for chewy dog
Really robust the dog loves it will buy again
Return
1.1% Return rate 37% Fixable by listing
made no difference
I bought 2 and neither work
gave up working
Doesn't last a minute
ours ended up getting a crack in it after a week
Doesn't last
Had to return no screw head so could not put batteries in it
My only thing I could say negative is that it's a bit hard
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jml Dog Toys questions
Answered from the same tracked data.









