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James Wellbeloved Grain Free Dog Food

Fail

The top 5 brands take 94% of clicks, so James Wellbeloved Grain Free Dog Food is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£237K/yr170K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
65%top-5 click share · 9 brands · 106 sellers

Flapen Score

James Wellbeloved Grain Free Dog Food against its category

The dotted line is the Pet Supplies average. Past it, James Wellbeloved Grain Free Dog Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The James Wellbeloved Grain Free Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for James Wellbeloved Grain Free Dog Food 170K times last year and spent an estimated £237K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
8.2%
Market size, estimated
£237Ka year
Peak month
May1.4× the quietest month
Top search term
harringtons superfood dry dog food27K searches a year

02 · Price

A sale here is worth £17.17.

Listings sell for £17.17 on average, from £5.29 to £40.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.17 that is £9K to £13K a year per listing.

Average price
£17.17inside the $15 to $100 sweet spot
Price range
£5.29–£40.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Food. It carries 1,787 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#135in Food
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,787per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top James Wellbeloved Grain Free Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

106

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

3%

  • HARRINGTONS80%
  • Wagg4%
  • by Amazon4%
  • Arkwrights3%
  • Dr John3%
  • Scrumbles2%
  • Open — no brand owns it (3 brands, 3%)

Demand

James Wellbeloved Grain Free Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top James Wellbeloved Grain Free Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harringtons superfood dry dog food27K/yr
  • grain free dry dog food37K/yr
  • wheat free dog food16K/yr
  • harringtons grain free dry dog food7K/yr
  • harringtons grain free dog food19K/yr
  • grain free dog biscuits11K/yr
  • harringtons dry dog food grain free9K/yr
  • harringtons salmon dry dog food8K/yr
  • harringtons superfood7K/yr
  • harringtons salmon6K/yr

Reviews and returns

What reviews say buyers love and hate about James Wellbeloved Grain Free Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies17%−0.06

Patchy skin and itchy

But my dogs have been getting itchy again

Cause skin allergies

Smell14%−0.08

Foul smell

Smells a bit funny

The smell was disgusting

Value For Money12%+0.56

Can get much cheaper

Better price on Amazon

Almost double the price actually

Indigestion8%−0.05

has had terrible diarrhea ever since

Made my dog ill

Upset stomach

Size-Overall5%

the biscuits are large

biscuits are slightly bigger than the chicken which made her happy

The kibble is quite big

Love

Pet Friendly35%

Dog loves it

Dog happy

My doggies love this

Value For Money23%+0.56

Value for money

Excellent value

Great Deal

Quality-Overall12%+0.61

Quality food

Excellent product

Good quality food

Taste-Overall5%+0.08

Delicious

Dog loves this food

Great food

Smell3%−0.08

doesn't stink

But it actually looks and smells nice

No mess, no smells

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁▁█▁▁█

FAQ

Common James Wellbeloved Grain Free Dog Food questions

Answered from the same tracked data.