James Wellbeloved Grain Free Dog Food
FailThe top 5 brands take 94% of clicks, so James Wellbeloved Grain Free Dog Food is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £237K/yr170K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 106 sellers
Flapen Score
James Wellbeloved Grain Free Dog Food against its category
The dotted line is the Pet Supplies average. Past it, James Wellbeloved Grain Free Dog Food is stronger. Inside it, weaker.
Market
The James Wellbeloved Grain Free Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for James Wellbeloved Grain Free Dog Food 170K times last year and spent an estimated £237K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £237Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- harringtons superfood dry dog food27K searches a year
02 · Price
A sale here is worth £17.17.
Listings sell for £17.17 on average, from £5.29 to £40.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.17 that is £9K to £13K a year per listing.
- Average price
- £17.17inside the $15 to $100 sweet spot
- Price range
- £5.29–£40.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Food. It carries 1,787 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #135in Food
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,787per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top James Wellbeloved Grain Free Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg
- Price
- £25.70
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 12kg
- Price
- £26.09
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 3y ago

Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg
- Price
- £20.02
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 13y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
- Price
- £18.01
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago

Wagg Wheat Free Complete Dry Adult Dog Food Chicken & Rice 12kg - For Sensitive Stomachs
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 3,868
- Age
- 7y ago
Trending
90-day click momentum
Harringtons Superfoods Dry Adult Dog Food Turkey & Veg 1.7kg (Pack of 4)
- Price
- £18.81
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago

by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Beef with Peas 1 Pack of 20kg
- Price
- £21.88
- Rating
- 4.4/5
- Reviews
- 3,965
- Age
- 8y ago

Harringtons Complete Dry Adult Dog Food Salmon & Potato 1.7kg (Pack of 4)
- Price
- £16.97
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 3y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
- Price
- £18.01
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago

by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Beef with Peas 1 Pack of 5kg
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 3,965
- Age
- 7y ago
Newest
by launch date
James Wellbeloved Hypoallergenic Dry Dog Food for Adult Small Breed Grain Free Turkey and Vegetable 1.5 kg
- Price
- £8.73
- Rating
- 4.9/5
- Reviews
- 110
- Age
- 1y ago

Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)
- Price
- £18.01
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Turkey & Veg 1.7kg (Pack of 4)
- Price
- £18.81
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 1.7kg (Pack of 4)
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 2y ago

Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg
- Price
- £25.70
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
106
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 96%
Open market
3%
- HARRINGTONS80%
- Wagg4%
- by Amazon4%
- Arkwrights3%
- Dr John3%
- Scrumbles2%
- Open — no brand owns it (3 brands, 3%)
Demand
James Wellbeloved Grain Free Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top James Wellbeloved Grain Free Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harringtons superfood dry dog food27K/yr
- grain free dry dog food37K/yr
- wheat free dog food16K/yr
- harringtons grain free dry dog food7K/yr
- harringtons grain free dog food19K/yr
- grain free dog biscuits11K/yr
- harringtons dry dog food grain free9K/yr
- harringtons salmon dry dog food8K/yr
- harringtons superfood7K/yr
- harringtons salmon6K/yr
Reviews and returns
What reviews say buyers love and hate about James Wellbeloved Grain Free Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Patchy skin and itchy
But my dogs have been getting itchy again
Cause skin allergies
Foul smell
Smells a bit funny
The smell was disgusting
Can get much cheaper
Better price on Amazon
Almost double the price actually
has had terrible diarrhea ever since
Made my dog ill
Upset stomach
the biscuits are large
biscuits are slightly bigger than the chicken which made her happy
The kibble is quite big
Love
Dog loves it
Dog happy
My doggies love this
Value for money
Excellent value
Great Deal
Quality food
Excellent product
Good quality food
Delicious
Dog loves this food
Great food
doesn't stink
But it actually looks and smells nice
No mess, no smells
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common James Wellbeloved Grain Free Dog Food questions
Answered from the same tracked data.









