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James Wellbeloved Cat Food Dry

Fail

The top 5 brands take 99% of clicks, so James Wellbeloved Cat Food Dry is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£81K/yr34K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
68%top-5 click share · 7 brands · 78 sellers

Flapen Score

James Wellbeloved Cat Food Dry against its category

The dotted line is the Pet Supplies average. Past it, James Wellbeloved Cat Food Dry is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The James Wellbeloved Cat Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for James Wellbeloved Cat Food Dry 34K times last year and spent an estimated £81K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
15.3%
Market size, estimated
£81Ka year
Peak month
June3.7× the quietest month
Top search term
royal canin hairball dry cat food9K searches a year

02 · Price

A sale here is worth £15.42.

Listings sell for £15.42 on average, from £1.31 to £34.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £15.42 that is £4K to £8K a year per listing.

Average price
£15.42inside the $15 to $100 sweet spot
Price range
£1.31–£34.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Cats. It carries 1,857 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#90in Cats
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,857per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top James Wellbeloved Cat Food Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

78

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • ROYAL CANIN46%
  • IAMS43%
  • PURINA ONE5%
  • UbiPet2%
  • James Wellbeloved2%
  • almo nature2%
  • Open — no brand owns it (1 brand, 1%)

Demand

James Wellbeloved Cat Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×

Search terms

Top James Wellbeloved Cat Food Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin hairball dry cat food9K/yr
  • hairball cat food10K/yr
  • iams hairball dry cat food6K/yr
  • royal canin hairball4K/yr
  • hairball dry cat food3K/yr
  • iams hairball2K/yr

Reviews and returns

What reviews say buyers love and hate about James Wellbeloved Cat Food Dry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+2.40

Not cheap so won't buy again

They are crazy expensive so they get mixed with Scrumbles sensitive biscuits

Expensive

Functionality-Overall10%+0.12

I am not sure how effective it is

Taste-Overall10%−0.05

Apparently tasty not sure how effective though

Moist/Dry10%−0.02

Dry food

Smell10%+0.18

I can't say that I've noticed any improvement in the smell

Love

Value For Money25%+2.40

Excellent value

good value for money

Good value

Pet Friendly23%

Cats love it

My cats looks happy

Healthy and good for cats

Hair Removal13%+1.08

Helps with hairballs too

Great for stopping hairballs

this really helps with his hair balls

Quality-Overall13%−0.01

Good quality

Good Quality Food

Good quality food

Taste-Overall9%−0.05

they love the taste of them

Good food

My cats love this food

FAQ

Common James Wellbeloved Cat Food Dry questions

Answered from the same tracked data.