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Itchy Dog Skin Relief

Maybe

An estimated 0.1% of orders come back. But the average product has 5,485 reviews to catch up to, so Itchy Dog Skin Relief is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 875 Pet Supplies niches · +14 vs the category median of 50
Market size
£428K/yr392K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
47%top-5 click share · 22 brands · 40 sellers

Flapen Score

Itchy Dog Skin Relief against its category

The dotted line is the Pet Supplies average. Past it, Itchy Dog Skin Relief is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itchy Dog Skin Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Itchy Dog Skin Relief 392K times last year and spent an estimated £428K. The top 5 brands take 56% of clicks. Demand peaks in Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
7.8%
Market size, estimated
£428Ka year
Peak month
August2.3× the quietest month
Top search term
dog itchy skin relief50K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £3.34 to £28.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £13.99 that is £7K to £10K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£3.34–£28.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #34 within Health Supplies. It carries 5,485 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
11.8%
Average rank
#34in Health Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,485per listing
Listings tracked
31

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Itchy Dog Skin Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

40

Est. top-5 brand share

56%

Top 20: 94%

Est. top-5 click share

47%

Top 20: 89%

Open market

37%

  • BUGALUGS21%
  • REBODUM10%
  • Stinky Stuff9%
  • BARK&SPARK8%
  • Leucillin7%
  • Omni7%

Demand

Itchy Dog Skin Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Itchy Dog Skin Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog itchy skin relief50K/yr
  • dog allergy relief31K/yr
  • itchy dog skin relief47K/yr
  • allergy relief for dogs22K/yr
  • anti itch for dogs32K/yr
  • stinky stuff for dogs itchy skin25K/yr
  • itch remedies for dogs21K/yr
  • stinky stuff25K/yr
  • itch relief for dogs16K/yr
  • dog skin irritation treatment19K/yr

Reviews and returns

What reviews say buyers love and hate about Itchy Dog Skin Relief

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Allergies”
0.1%of orders come back
“Very itchy dog”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Itchy Dog Skin Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data