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Itchy Dog Skin Relief

Maybe

Returns run at only 0.1% of orders. But the average product has 5,485 reviews to catch up to, so Itchy Dog Skin Relief is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 875 Pet Supplies niches · +14 vs the category median of 50
Market size
£428K/yr392K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
47%top-5 click share · 22 brands · 40 sellers

Flapen Score

Itchy Dog Skin Relief against its category

The dotted line is the Pet Supplies average. Past it, Itchy Dog Skin Relief is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itchy Dog Skin Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Itchy Dog Skin Relief 392K times last year and spent an estimated £428K. The top 5 brands take 56% of clicks. Demand peaks in Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
7.8%
Market size, estimated
£428Ka year
Peak month
August2.3× the quietest month
Top search term
dog itchy skin relief50K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £3.34 to £28.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £13.99 that is £7K to £10K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£3.34–£28.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #34 within Health Supplies. It carries 5,485 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
11.8%
Average rank
#34in Health Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,485per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Itchy Dog Skin Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

40

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

47%

Top 20: 89%

Open market

37%

  • BUGALUGS21%
  • REBODUM10%
  • Stinky Stuff9%
  • BARK&SPARK8%
  • Leucillin7%
  • Omni7%

Demand

Itchy Dog Skin Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Itchy Dog Skin Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog itchy skin relief50K/yr
  • dog allergy relief31K/yr
  • itchy dog skin relief47K/yr
  • allergy relief for dogs22K/yr
  • anti itch for dogs32K/yr
  • stinky stuff for dogs itchy skin25K/yr
  • itch remedies for dogs21K/yr
  • stinky stuff25K/yr
  • itch relief for dogs16K/yr
  • dog skin irritation treatment19K/yr

Reviews and returns

What reviews say buyers love and hate about Itchy Dog Skin Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies28%+0.98

Very itchy dog

Skin irritation

Itchy and scratchy

Functionality-Overall15%−0.29

Not entirely convinced it works

Didn't work for my dog

Doesn't work

Value For Money8%−0.06

Over priced

They are not cheap

Expensive for what they are

Smell6%−0.03

doesnt smell of anything

Horrible smell

smelled like salmon

Quality-Overall4%+1.47

Good stuff pity about the bottle quality

This is not the quality I expected

Inconsistent quality

Love

Quality-Overall16%+1.47

Excellent product

it has good reviews that is why I bought it

A good quality shampoo that does exactly what it says

Allergies16%+0.98

Reduces irritation

Great for itchy skin

Helped with allergies

Ease Of Use8%+0.15

Ease of use

the pump made it very easy to use

Keep it handy

Advertised Vs Actual Product7%+0.48

As expected

Does what it says

works as it should

Value For Money7%−0.06

Excellent value for money

Good Value

Good value for money

Return

0.1% Return rate 4% Fixable by listing

Leak-Proof25%▅▄▃█▃▄

Leaking bottle

leaked when laid down

it had leaked

Functionality-Overall20%█▄█▄▅▁

Not entirely convinced it works

Didn't work for my dog

Doesn't work

Value For Money12%█▆▃▁▁▆

Over priced

They are not cheap

Expensive for what they are

Spray/Flow11%▁▁▇▆█▁
Defective Material/Parts5%▁█▃▄▅▆

FAQ

Common Itchy Dog Skin Relief questions

Answered from the same tracked data.