irish rover superfood dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible£19.87–£22.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£21.41avg listing price — sweet spot $15–$100
Review moat
Great192.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad£76K£76K/yr · 17K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish rover superfood dog treats is a £76K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
irish rover superfood dog treats market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £64K–£86K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #573
- Page quality
- 0%
- Prime
- 13%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Irish Rover75%
- slamtech20%
- Sales Tradings Limited5%
Demand
Weekly Amazon search volume, last 26 weeks — -14.7% search growth over the last 90 days.Top irish rover superfood dog treats search terms
- irish rover superfood dog treats9K/yr
- irish rover dog treats5K/yr
- irish rover4K/yr
Top irish rover superfood dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown
Irish Rover£20.724.5★138 rev
Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin
Irish Rover£19.874.8★110 rev
1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp
Irish Rover£20.224.5★80 rev
Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg
slamtech£21.234.8★34 rev
Irish Rover Superfoods for Dogs Choice of Flavours black 1 kg
Irish Rover£22.884.6★449 rev
Newest
by launch dateIrish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg
slamtech£21.2334 rev
Irish Rover Superfoods For Dogs Chicken Spinach and Kale 1.5 Kg Sold by Slamtech
slamtech£20.9126 rev
Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin
Irish Rover£19.87110 rev
1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp
Irish Rover£20.2280 rev
Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown
Irish Rover£20.72138 rev
Trending
90-day click momentumIrish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg
slamtech£21.234.8★
Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 750 g (pack of 1)
Irish Rover£22.894.8★
1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp
Irish Rover£20.224.5★
Irish Rover Superfoods for Dogs Choice of Flavours black 1 kg
Irish Rover£22.884.6★
Irish Rover Superfoods For Dogs Chicken Spinach and Kale 1.5 Kg Sold by Slamtech
slamtech£20.914.8★
What buyers say about irish rover superfood dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money i will be ordered again”
“Our dogs favourite treat”
“Good quality”
“Easy on the stomach as well”
“Dog's favourite”
“Really good ingredients”
“Good superfood for dogs”
What buyers complain about
“May seem pricey”
“This supplier refused to replace a faulty product referring me to the manufacturer without giving any further details or continuing with the complaint”
“They are rock hard like the sole of my boot”
“thicker as they have a much higher moisture content”
“they have stopped de-hydrating them”
“As you will notice they are now larger”
Common questions
- Is irish rover superfood dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 8 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the irish rover superfood dog treats niche?
- 3 brands and 13 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in irish rover superfood dog treats?
- Top complaints mined from reviews: Value For Money, Defective Material/Parts, Hard Feel. The return rate is 0.0%.
- What does it cost to enter the irish rover superfood dog treats niche?
- Listings span £19.87–£22.89; the average listing price is £21.41 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.