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Irish Rover Superfood Dog Treats

Fail

The top 5 brands take 100% of clicks, so Irish Rover Superfood Dog Treats is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£76K/yr17K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 13 sellers

Flapen Score

Irish Rover Superfood Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Irish Rover Superfood Dog Treats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Rover Superfood Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Rover Superfood Dog Treats 17K times last year and spent an estimated £76K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 20.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
20.4%
Market size, estimated
£76Ka year
Top search term
irish rover superfood dog treats9K searches a year

02 · Price

A sale here is worth £21.41.

Listings sell for £21.41 on average, from £19.87 to £22.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £21.41 that is £5K to £11K a year per listing.

Average price
£21.41inside the $15 to $100 sweet spot
Price range
£19.87–£22.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #573 within Food. It carries 192 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#573in Food
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Irish Rover Superfood Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Irish Rover75%
  • slamtech20%
  • Sales Tradings Limited5%

Demand

Irish Rover Superfood Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Irish Rover Superfood Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • irish rover superfood dog treats9K/yr
  • irish rover dog treats5K/yr
  • irish rover4K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Rover Superfood Dog Treats

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
26%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“May seem pricey”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Irish Rover Superfood Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data