How competitive is the Irish Rover Superfood Dog Treats niche on Amazon United Kingdom?

3 brands and 13 sellers compete in Irish Rover Superfood Dog Treats on Amazon United Kingdom. The top 5 Irish Rover Superfood Dog Treats products take 84% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Irish Rover Superfood Dog Treats niche?

Irish Rover Superfood Dog Treats sells for £21.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.87–£22.89. The average incumbent carries 192 reviews — the moat a new listing must climb.

Irish Rover Superfood Dog Treats

brand-locked demand (top 5 brands take 100% of clicks) — Irish Rover Superfood Dog Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Irish Rover Superfood Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irish Rover Superfood Dog Treats is a £76K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Irish Rover Superfood Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.7% over the last 90 days and 20.4% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr4K

Search volume / yr-14.7%17K

Conversion rate20.4%

Avg price£21.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 13

Top-5 product click share84%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Top Irish Rover Superfood Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown

Price: £20.72
Rating: 4.5/5
Reviews: 138
Age: 2y ago

Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin

Price: £19.87
Rating: 4.8/5
Reviews: 110
Age: 2y ago

1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp

Price: £20.22
Rating: 4.5/5
Reviews: 80
Age: 2y ago

Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg

Price: £21.23
Rating: 4.8/5
Reviews: 34
Age: 2y ago

Irish Rover Superfoods for Dogs Choice of Flavours black 1 kg

Price: £22.88
Rating: 4.6/5
Reviews: 449
Age: 7y ago

Newest

by launch date

Irish Rover Superfoods For Dogs Chicken Meat Dog Treats with Sweet potato carrot and pumpkins 1.5kg

Price: £21.23
Rating: 4.8/5
Reviews: 34
Age: 2y ago

Irish Rover Superfoods For Dogs Chicken Spinach and Kale 1.5 Kg Sold by Slamtech

Price: £20.91
Rating: 4.8/5
Reviews: 26
Age: 2y ago

Irish Rover Superfoods for Dogs 1.5kg in Chicken with Sweet Potato Carrot & Pumpkin

Price: £19.87
Rating: 4.8/5
Reviews: 110
Age: 2y ago

1.5Kg Irish Rover Superfoods Dogs Food Meat Treats Beef Burger Quinoa Beet Kelp

Price: £20.22
Rating: 4.5/5
Reviews: 80
Age: 2y ago

Irish Rover Superfoods for Dogs Chicken treats with Spinach and Kale 1.5 kg brown

Price: £20.72
Rating: 4.5/5
Reviews: 138
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Irish Rover75%
slamtech20%
Sales Tradings Limited5%

Irish Rover Superfood Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR20.4%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews192Avg BSR#573

Top Irish Rover Superfood Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

irish rover superfood dog treats9K/yr -13.7%21.7% conv.
irish rover dog treats5K/yr -12.7%15.6% conv.
irish rover4K/yr -20.2%19.0% conv.

What reviews say buyers love and hate about Irish Rover Superfood Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money25%

“Great value for money i will be ordered again”

Pet Friendly24%

“Our dogs favourite treat”

Quality-Overall18%

“Good quality”

Ease Of Chewing/Swallowing14%

“Easy on the stomach as well”

Flavor4%

“Dog's favourite”

What buyers complain about

72% of reviews

Value For Money26%

“May seem pricey”

Defective Material/Parts17%

“This supplier refused to replace a faulty product referring me to the manufacturer without giving any further details or continuing with the complaint”

Hard Feel17%

“They are rock hard like the sole of my boot”

Thickness4%

“thicker as they have a much higher moisture content”

Moist/Dry4%

“they have stopped de-hydrating them”

Common Irish Rover Superfood Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irish Rover Superfood Dog Treats 43/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 8 tracked products. Search demand moved -14.7% over the last 90 days.

Irish Rover Superfood Dog Treats buyers on Amazon United Kingdom complain most about Value For Money, Defective Material/Parts, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.