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Irish Rover Superfood Dog Treats

Fail

The top 5 brands take 100% of clicks, so Irish Rover Superfood Dog Treats is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£76K/yr17K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
84%top-5 click share · 3 brands · 13 sellers

Flapen Score

Irish Rover Superfood Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Irish Rover Superfood Dog Treats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Rover Superfood Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Rover Superfood Dog Treats 17K times last year and spent an estimated £76K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
20.4%
Market size, estimated
£76Ka year
Top search term
irish rover superfood dog treats9K searches a year

02 · Price

A sale here is worth £21.41.

Listings sell for £21.41 on average, from £19.87 to £22.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £21.41 that is £5K to £11K a year per listing.

Average price
£21.41inside the $15 to $100 sweet spot
Price range
£19.87–£22.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #573 within Food. It carries 192 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#573in Food
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Irish Rover Superfood Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Irish Rover75%
  • slamtech20%
  • Sales Tradings Limited5%

Demand

Irish Rover Superfood Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Irish Rover Superfood Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irish rover superfood dog treats9K/yr
  • irish rover dog treats5K/yr
  • irish rover4K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Rover Superfood Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+2.08

May seem pricey

They are a bit pricy

the price is rising alarmingly

Defective Material/Parts17%−0.06

This supplier refused to replace a faulty product referring me to the manufacturer without giving any further details or continuing with the complaint

Hard Feel17%−0.06

They are rock hard like the sole of my boot

Thickness4%−0.02

thicker as they have a much higher moisture content

Moist/Dry4%−0.02

they have stopped de-hydrating them

Love

Value For Money25%+2.08

Great value for money i will be ordered again

Price is great

worth it

Pet Friendly24%

Our dogs favourite treat

Dogs love them

My dogs love them

Quality-Overall18%−0.04

Good quality

Great product

good quality treats

Ease Of Chewing/Swallowing14%+0.82

Easy on the stomach as well

They are easy to tear into bits, if needed, and they do not upset my dogs stomachs

Really nice chews

Flavor4%+0.19

Dog's favourite

FAQ

Common Irish Rover Superfood Dog Treats questions

Answered from the same tracked data.