Inflatable Dog Collars for After Surgery

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

3.8%

Market size, estimated

£89Ka year

Peak month

July1.4× the quietest month

Top search term

dog donut collar49K searches a year

Listings sell for £9.45 on average, from £6.52 to £16.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.45 that is £5K to £7K a year per listing.

Average price

£9.45under the $15 to $100 sweet spot

Price range

£6.52–£16.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

6.4%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 6,773 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#11in Health Supplies

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,773per listing

Listings tracked

12

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months