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Indoor Cat Food

Fail

The top 5 brands take 100% of clicks, so Indoor Cat Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£139K/yr54K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
73%top-5 click share · 3 brands · 75 sellers

Flapen Score

Indoor Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Indoor Cat Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Cat Food 54K times last year and spent an estimated £139K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
11.2%
Market size, estimated
£139Ka year
Top search term
indoor cat food13K searches a year

02 · Price

A sale here is worth £23.10.

Listings sell for £23.10 on average, from £3.64 to £57.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £23.10 that is £6K to £12K a year per listing.

Average price
£23.10inside the $15 to $100 sweet spot
Price range
£3.64–£57.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Cats. It carries 3,628 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#99in Cats
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,628per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Indoor Cat Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

75

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • IAMS57%
  • ROYAL CANIN38%
  • PURINA ONE5%
  • Open — no brand owns it (0%)

Demand

Indoor Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Indoor Cat Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indoor cat food13K/yr
  • royal canin indoor cat food9K/yr
  • royal canin indoor cat food dry6K/yr
  • iams hairball dry cat food6K/yr
  • iams indoor dry cat food5K/yr
  • royal canin cat food indoor4K/yr
  • indoor cat dry food5K/yr
  • iams dry cat food indoor3K/yr
  • iams hairball2K/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Cat Food

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Smell”
0.1%of orders come back
“Smells worse”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Indoor Cat Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data