Hypoallergenic Wet Dog Food

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

13.2%

Market size, estimated

£224Ka year

Peak month

November3.3× the quietest month

Top search term

butchers dog food trays65K searches a year

Listings sell for £10.90 on average, from £5.27 to £26.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.90 that is £5K to £8K a year per listing.

Average price

£10.90under the $15 to $100 sweet spot

Price range

£5.27–£26.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #72 within Food. It carries 958 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

1.3%

Average rank

#72in Food

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

958per listing

Listings tracked

22

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months