Horse Wormer
a small market ($35K/yr) — Horse Wormer doesn't clear our bar today.
Flapen Score
Is Horse Wormer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Horse Wormer is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Horse Wormer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.5% over the last 90 days and 2.1% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Horse Wormer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Protexin Equine Quick Fix for Horses & Ponies Rapid Digestive Support Paste with Probiotics Helps Settle Digestive Disturbances & Support Gut Flora Peppermint Flavour 30ml Syringe
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 14y ago
Ajfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago
PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe
- Price
- £7.84
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 4y ago
Equine America Horse & Pony Buteless High Strength Paste
- Price
- £16.15
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 9y ago
Verm-X Original Pellets for Horses and Ponies All Natural Supplement SupportsIntestinal Hygiene Helps Restore & Maintain Gut Vitality - 250 g
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 16y ago
Trending
90-day click momentumAjfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago
Verm-X All Natural Liquid for Horses and Ponies. SupportsIntestinal Hygiene. Vet Approved. UFAS Assured.Restores and Maintains Gut Vitality. Wormwood Free Recipe. clear
- Price
- £13.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 13y ago
Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago
The Golden Paste Company TurmerAid Complete Turmeric for Horses Premium Pelleted Horse Supplement for Joint Health Wellbeing & Digestion with added Yucca and Linseed - 2kg - Easy to Feed
- Price
- £26.07
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 8y ago
Protexin Equine Gut Bind 30ml Advanced Digestive Support for Horses Promotes Healthy Gut Flora Fibre Digestion and Nutrient Absorption
- Price
- £14.88
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 12y ago
Newest
by launch dateAjfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago
Naqua Ivermectin 1% 5ml - VET STRENGTH - Mite Treatment for Large Birds. Parrots Macaws Cockatoos. Any Bird over 500g. Also kills lice fleas & ticks. Vet Strength Bird Medicine
- Price
- £28.38
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 3y ago
PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe
- Price
- £7.84
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 4y ago
Naqua Pharmaceuticals Ivermectin 1% 5ml - Mite Treatment for Rabbits Ferrets Guinea Pigs Rats & Chinchilla. Also kills lice fleas & ticks. Vet Strength.
- Price
- £21.11
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 4y ago
Equine America (30ml) Super So Kalm Calming Supplement Paste For Horses & Ponies. Convenient Supplement That Supports Concentration & Focus. Premium Ready To Use Horse Calmer
- Price
- £23.73
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 rising
Sellers
52
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
13%
- Protexin Equine Premium22%
- Ajfwm17%
- Equine America UK16%
- PRIMEVAL13%
- Verm-X12%
- Naqua Ltd7%
- Open — no brand owns it (8 brands, 13%)
Horse Wormer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 2.1×
Top Horse Wormer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ivermectin horse paste37K/yr
- horse wormer19K/yr
- ivermectin for horses12K/yr
- horse wormers equine8K/yr
- equest pramox horse wormer9K/yr
What reviews say buyers love and hate about Horse Wormer
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Item was excellent value for money”
“Easy to apply between the shoulders”
“Worked well on my nervous boy”
“Great product”
“No skin irritation”
What buyers complain about
75% of reviews“Doesnt work”
“this wormer is no easier or more difficult to use than any other wormer”
“A wasted purchase”
“I can't say I can smell the apple”
“has experienced liquid diarrhoea for some weeks - so I bought this”
Horse Wormer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Horse Wormer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
