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Horse Wormer

Fail

Shoppers spend only $35K a year here, so Horse Wormer is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£35K/yr85K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
72%top-5 click share · 14 brands · 52 sellers

Flapen Score

Horse Wormer against its category

The dotted line is the Pet Supplies average. Past it, Horse Wormer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Wormer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Wormer 85K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.1%
Market size, estimated
£35Ka year
Peak month
June2.1× the quietest month
Top search term
ivermectin horse paste37K searches a year

02 · Price

A sale here is worth £19.64.

Listings sell for £19.64 on average, from £7.84 to £58.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.

Average price
£19.64inside the $15 to $100 sweet spot
Price range
£7.84–£58.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #59 within Horses. It carries 281 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
6.1%
Average rank
#59in Horses
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Horse Wormer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

52

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Protexin Equine Premium22%
  • Ajfwm17%
  • Equine America UK16%
  • PRIMEVAL13%
  • Verm-X12%
  • Naqua Ltd7%
  • Open — no brand owns it (8 brands, 13%)

Demand

Horse Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Horse Wormer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ivermectin horse paste37K/yr
  • horse wormer19K/yr
  • ivermectin for horses12K/yr
  • horse wormers equine8K/yr
  • equest pramox horse wormer9K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Wormer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.10

Doesnt work

Ease Of Use17%−0.02

this wormer is no easier or more difficult to use than any other wormer

Natural Resource Wastage8%−0.05

A wasted purchase

Smell8%−0.03

I can't say I can smell the apple

it's the smell my horses react to

Indigestion8%−0.05

has experienced liquid diarrhoea for some weeks - so I bought this

Love

Value For Money17%+0.84

Item was excellent value for money

Good value

it's a good price

Ease Of Use11%−0.02

Easy to apply between the shoulders

Soothing/Teething11%+1.18

Worked well on my nervous boy

Quality-Overall11%+1.18

Great product

Allergies11%+1.18

No skin irritation

Return

0.1% Return rate 17% Fixable by listing

Leak-Proof33%█▁▁▁▁▃
Unsustainable Design17%▁▁▁▁▁█

that seems to be the design rather than the content

Advertised Vs Actual Product17%▁▁▁▁▁█

Amazon gives misleading information

Indigestion17%▁▁█▁▁▁

has experienced liquid diarrhoea for some weeks - so I bought this

Certifications17%▁▁▁█▁▁

FAQ

Common Horse Wormer questions

Answered from the same tracked data.