Horse Wormer
FailShoppers spend only $35K a year here, so Horse Wormer is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £35K/yr85K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 72%top-5 click share · 14 brands · 52 sellers
Flapen Score
Horse Wormer against its category
The dotted line is the Pet Supplies average. Past it, Horse Wormer is stronger. Inside it, weaker.
Market
The Horse Wormer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Wormer 85K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £35Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- ivermectin horse paste37K searches a year
02 · Price
A sale here is worth £19.64.
Listings sell for £19.64 on average, from £7.84 to £58.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.
- Average price
- £19.64inside the $15 to $100 sweet spot
- Price range
- £7.84–£58.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #59 within Horses. It carries 281 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 78%
- Out of stock, average day
- 6.1%
- Average rank
- #59in Horses
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 281per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Horse Wormer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Protexin Equine Quick Fix for Horses & Ponies Rapid Digestive Support Paste with Probiotics Helps Settle Digestive Disturbances & Support Gut Flora Peppermint Flavour 30ml Syringe
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 14y ago

Ajfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe
- Price
- £7.84
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 4y ago

Equine America Horse & Pony Buteless High Strength Paste
- Price
- £16.15
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 9y ago

Verm-X Original Pellets for Horses and Ponies All Natural Supplement SupportsIntestinal Hygiene Helps Restore & Maintain Gut Vitality - 250 g
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 16y ago
Trending
90-day click momentum
Ajfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Verm-X All Natural Liquid for Horses and Ponies. SupportsIntestinal Hygiene. Vet Approved. UFAS Assured.Restores and Maintains Gut Vitality. Wormwood Free Recipe. clear
- Price
- £13.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 13y ago

Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago

The Golden Paste Company TurmerAid Complete Turmeric for Horses Premium Pelleted Horse Supplement for Joint Health Wellbeing & Digestion with added Yucca and Linseed - 2kg - Easy to Feed
- Price
- £26.07
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 8y ago

Protexin Equine Gut Bind 30ml Advanced Digestive Support for Horses Promotes Healthy Gut Flora Fibre Digestion and Nutrient Absorption
- Price
- £14.88
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 12y ago
Newest
by launch date
Ajfwm Lvermect for Horse Horse for Dewormex 100 ml
- Price
- £58.62
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Naqua Ivermectin 1% 5ml - VET STRENGTH - Mite Treatment for Large Birds. Parrots Macaws Cockatoos. Any Bird over 500g. Also kills lice fleas & ticks. Vet Strength Bird Medicine
- Price
- £28.38
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 3y ago

PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe
- Price
- £7.84
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 4y ago

Naqua Pharmaceuticals Ivermectin 1% 5ml - Mite Treatment for Rabbits Ferrets Guinea Pigs Rats & Chinchilla. Also kills lice fleas & ticks. Vet Strength.
- Price
- £21.11
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 4y ago

Equine America (30ml) Super So Kalm Calming Supplement Paste For Horses & Ponies. Convenient Supplement That Supports Concentration & Focus. Premium Ready To Use Horse Calmer
- Price
- £23.73
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
52
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
13%
- Protexin Equine Premium22%
- Ajfwm17%
- Equine America UK16%
- PRIMEVAL13%
- Verm-X12%
- Naqua Ltd7%
- Open — no brand owns it (8 brands, 13%)
Demand
Horse Wormer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top Horse Wormer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ivermectin horse paste37K/yr
- horse wormer19K/yr
- ivermectin for horses12K/yr
- horse wormers equine8K/yr
- equest pramox horse wormer9K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Wormer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt work
this wormer is no easier or more difficult to use than any other wormer
A wasted purchase
I can't say I can smell the apple
it's the smell my horses react to
has experienced liquid diarrhoea for some weeks - so I bought this
Love
Item was excellent value for money
Good value
it's a good price
Easy to apply between the shoulders
Worked well on my nervous boy
Great product
No skin irritation
Return
0.1% Return rate 17% Fixable by listing
that seems to be the design rather than the content
Amazon gives misleading information
has experienced liquid diarrhoea for some weeks - so I bought this
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Wormer questions
Answered from the same tracked data.









