Is horse wormer profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).

How competitive is the horse wormer niche?

14 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in horse wormer?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Natural Resource Wastage. The return rate is 0.1%.

When does demand for horse wormer peak?

Demand peaks in Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the horse wormer niche?

Listings span £7.84–£58.62; the average listing price is £19.64 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

horse wormer

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£19.64

avg listing price — sweet spot $15–$100

Review moat

Great280.94

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.84–£58.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 85K searches

According to Flapen's Amazon United Kingdom niche tracking, horse wormer is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

horse wormer market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £5K–£10K; units × avg price
Conversion rate: 2.1%
Avg BSR: #59
Page quality: 0%
Prime: 78%
Sponsored: 44%
Out of stock: 6.1%
Avg brand age: 95 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

Protexin Equine Premium22%
Ajfwm17%
Equine America UK16%
PRIMEVAL13%
Verm-X12%
Naqua Ltd7%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.1×

Open Trend

Top horse wormer search terms

ivermectin horse paste37K/yr +42.3%0.1% conv.
horse wormer19K/yr -18.6%0.4% conv.
ivermectin for horses12K/yr -7.4%0.5% conv.
horse wormers equine8K/yr -29.1%0.3% conv.
equest pramox horse wormer9K/yr -65.8%0.0% conv.

All search terms

Top horse wormer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Protexin Equine Quick Fix for Horses & Ponies Rapid Digestive Support Paste with Probiotics Helps Settle Digestive Disturbances & Support Gut Flora Peppermint Flavour 30ml Syringe

Protexin Equine Premium£9.644.7★441 rev

Ajfwm Lvermect for Horse Horse for Dewormex 100 ml

Ajfwm£58.623.7★9 rev

PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe

PRIMEVAL£7.843.8★12 rev

Equine America Horse & Pony Buteless High Strength Paste

Equine America UK£16.153.9★13 rev

Verm-X Original Pellets for Horses and Ponies All Natural Supplement SupportsIntestinal Hygiene Helps Restore & Maintain Gut Vitality - 250 g

Verm-X£10.234.6★353 rev

Newest

by launch date

Ajfwm Lvermect for Horse Horse for Dewormex 100 ml

Ajfwm£58.629 rev

4mo ago

Naqua Ivermectin 1% 5ml - VET STRENGTH - Mite Treatment for Large Birds. Parrots Macaws Cockatoos. Any Bird over 500g. Also kills lice fleas & ticks. Vet Strength Bird Medicine

N£28.3868 rev

3y ago

PrimeVal StressLess Paste Fast-Acting Natural Calming Supplement For Horses & Ponies Ideal for Stressful Situations Competitions & Travelling 30ml Syringe

PRIMEVAL£7.8412 rev

4y ago

Naqua Pharmaceuticals Ivermectin 1% 5ml - Mite Treatment for Rabbits Ferrets Guinea Pigs Rats & Chinchilla. Also kills lice fleas & ticks. Vet Strength.

Naqua Ltd£21.11288 rev

4y ago

Equine America (30ml) Super So Kalm Calming Supplement Paste For Horses & Ponies. Convenient Supplement That Supports Concentration & Focus. Premium Ready To Use Horse Calmer

Equine America UK£23.7324 rev

6y ago

What buyers say about horse wormer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Item was excellent value for money”

Ease Of Use11%

“Easy to apply between the shoulders”

Soothing/Teething11%

“Worked well on my nervous boy”

Quality-Overall11%

“Great product”

Allergies11%

“No skin irritation”

Advertised Vs Actual Product11%

“Did the job”

Ease Of Chewing/Swallowing8%

“found it easier to slip into the corner of the mouth”

Taste-Overall3%

“The flavour doesn't seem to be the issue”

What buyers complain about

Functionality-Overall17%

“Doesnt work”

Ease Of Use17%

“this wormer is no easier or more difficult to use than any other wormer”

Natural Resource Wastage8%

“A wasted purchase”

Smell8%

“I can't say I can smell the apple”

Indigestion8%

“has experienced liquid diarrhoea for some weeks - so I bought this”

Advertised Vs Actual Product8%

“Amazon gives misleading information”

Unsustainable Design4%

“that seems to be the design rather than the content”

Thickness4%

“These syringes are thin”

Top return reasons

Leak-Proof33%

Unsustainable Design17%

Advertised Vs Actual Product17%

Indigestion17%

Certifications17%

Common questions

Is horse wormer profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
How competitive is the horse wormer niche?: 14 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in horse wormer?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Natural Resource Wastage. The return rate is 0.1%.
When does demand for horse wormer peak?: Demand peaks in Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the horse wormer niche?: Listings span £7.84–£58.62; the average listing price is £19.64 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.