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Horse Treats

Fail

Prices span $3.39–$14.39, mostly outside the sweet spot, so Horse Treats is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£160K/yr152K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
73%top-5 click share · 8 brands · 81 sellers

Flapen Score

Horse Treats against its category

The dotted line is the Pet Supplies average. Past it, Horse Treats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Treats 152K times last year and spent an estimated £160K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
12.4%
Market size, estimated
£160Ka year
Peak month
December2.6× the quietest month
Top search term
horse treats135K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £3.39 to £14.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.45 that is £6K to £8K a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£3.39–£14.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Horses. It carries 351 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
54%
Out of stock, average day
0.0%
Average rank
#11in Horses
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
351per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Horse Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

81

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • NAF62%
  • Baileys10%
  • Hilton Herbs7%
  • SPILLERS6%
  • Likit5%
  • LINCOLN5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Horse Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Horse Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse treats135K/yr
  • horse treats low sugar9K/yr
  • naf horse treats5K/yr
  • horse treat4K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.09

as they are quite big

Too small cube

Smell20%−0.09

Received this on 10th January, opened today 22nd January - mouldy and smells awful

Taste-Overall20%−0.02

I think it's an enquired taste

Texture/Consistency-Overall10%+0.09

A tiny bit crumbly

Love

Value For Money30%+2.01

Great price directly from Amazon

Great value

Good value

Pet Friendly25%

Horses love them

Horses love these

Horse seems happy with them

Taste-Overall12%−0.02

Horses seem very enthusiastic about these treats

Perfect treats

Very tasty

Advertised Vs Actual Product11%+0.57

As advertised

Item as described

Smell5%−0.09

Horses like these and smell nice and minty

Smell delicious

These smell delicious

FAQ

Common Horse Treats questions

Answered from the same tracked data.