Horse Treats
prices mostly outside the sweet spot ($3.39–$14.39) — Horse Treats doesn't clear our bar today.
Flapen Score
Is Horse Treats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Horse Treats is a £160K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Horse Treats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.2% over the last 90 days and 12.4% of searches end in a purchase.
£160K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Horse Treats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
NAF Minty Treats for Horses 1kg Natural Mint Horse Treats Healthy Tasty Reward Ideal for Training or Treating No Added Sugar Grain-Free Formula
- Price
- £4.21
- Rating
- 4.8/5
- Reviews
- 569
- Age
- 14y ago
Hilton Herbs Herballs 100% Natural Treats No Sugar Molasses-Free Healthy Horse Snacks
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 6y ago
Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago
NAF Cherry Horse Treats 1kg - Natural Low-Sugar Equine Snacks - Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 6y ago
Trending
90-day click momentum
Lincoln Equestrian Tub O Treats 2.5Kg
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 444
- Age
- 11y ago
Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
NAF Cherry Horse Treats 1kg - Natural Low-Sugar Equine Snacks - Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 6y ago
NAF Hedgy Treats for Horses 1kg Healthy Tasty Herbal Treats Naturally Flavoured with Herbs & Essential Oils Grain-Free & Molasses-Free Ideal for Daily Reward or Training
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 950
- Age
- 10y ago
Newest
by launch date
Horse Treats 1kg Minty Flavour - Fibre Based Low Sugar Cereal Grain Free Feed By Hand Add To Treat Ball or Feed For Fussy Feeders Occasional Snack For Horses Clicker Training - Seedzbox
- Price
- £8.95
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago
Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago
SPILLERS Horse Treats 2 Pack Apple 1kg and Spearmint 1kg Delicious Treat to Reward Horses and Ponies
- Price
- £14.39
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 3y ago
Equine Synergy Movin and Groovin JOINT COOKIES with TURMERIC for Maintaining Optimal Mobility
- Price
- £9.05
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
81
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- NAF62%
- Baileys10%
- Hilton Herbs7%
- SPILLERS6%
- Likit5%
- LINCOLN5%
- Open — no brand owns it (2 brands, 6%)
Horse Treats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top Horse Treats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- horse treats135K/yr
- horse treats low sugar9K/yr
- naf horse treats5K/yr
- horse treat4K/yr
What reviews say buyers love and hate about Horse Treats
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great price directly from Amazon”
“Horses love them”
“Horses seem very enthusiastic about these treats”
“As advertised”
“Horses like these and smell nice and minty”
What buyers complain about
77% of reviews“as they are quite big”
“Received this on 10th January, opened today 22nd January - mouldy and smells awful”
“I think it's an enquired taste”
“A tiny bit crumbly”
Common Horse Treats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
