Horse Treats
FailPrices span $3.39–$14.39, mostly outside the sweet spot, so Horse Treats is a Fail.
- Flapen Score
- 41 / 100Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 5041
- Market size
- £160K/yr152K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 81 sellers
Flapen Score
Horse Treats against its category
The dotted line is the Pet Supplies average. Past it, Horse Treats is stronger. Inside it, weaker.
Market
The Horse Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Treats 152K times last year and spent an estimated £160K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £160Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- horse treats135K searches a year
02 · Price
A sale here is worth £8.45.
Listings sell for £8.45 on average, from £3.39 to £14.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.45 that is £6K to £8K a year per listing.
- Average price
- £8.45under the $15 to $100 sweet spot
- Price range
- £3.39–£14.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Horses. It carries 351 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 54%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Horses
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 351per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Horse Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

NAF Minty Treats for Horses 1kg Natural Mint Horse Treats Healthy Tasty Reward Ideal for Training or Treating No Added Sugar Grain-Free Formula
- Price
- £4.21
- Rating
- 4.8/5
- Reviews
- 569
- Age
- 14y ago

Hilton Herbs Herballs 100% Natural Treats No Sugar Molasses-Free Healthy Horse Snacks
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 6y ago

Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago

NAF Cherry Horse Treats 1kg - Natural Low-Sugar Equine Snacks - Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 6y ago
Trending
90-day click momentum
Lincoln Equestrian Tub O Treats 2.5Kg
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 444
- Age
- 11y ago

Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

NAF Cherry Horse Treats 1kg - Natural Low-Sugar Equine Snacks - Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 6y ago

NAF Hedgy Treats for Horses 1kg Healthy Tasty Herbal Treats Naturally Flavoured with Herbs & Essential Oils Grain-Free & Molasses-Free Ideal for Daily Reward or Training
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 950
- Age
- 10y ago
Newest
by launch date
Horse Treats 1kg Minty Flavour - Fibre Based Low Sugar Cereal Grain Free Feed By Hand Add To Treat Ball or Feed For Fussy Feeders Occasional Snack For Horses Clicker Training - Seedzbox
- Price
- £8.95
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago

Baileys Tasty Treats Refil 5Kg
- Price
- £12.55
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 3y ago

SPILLERS Horse Treats 2 Pack Apple 1kg and Spearmint 1kg Delicious Treat to Reward Horses and Ponies
- Price
- £14.39
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 3y ago

Equine Synergy Movin and Groovin JOINT COOKIES with TURMERIC for Maintaining Optimal Mobility
- Price
- £9.05
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
81
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- NAF62%
- Baileys10%
- Hilton Herbs7%
- SPILLERS6%
- Likit5%
- LINCOLN5%
- Open — no brand owns it (2 brands, 6%)
Demand
Horse Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Horse Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse treats135K/yr
- horse treats low sugar9K/yr
- naf horse treats5K/yr
- horse treat4K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as they are quite big
Too small cube
Received this on 10th January, opened today 22nd January - mouldy and smells awful
I think it's an enquired taste
A tiny bit crumbly
Love
Great price directly from Amazon
Great value
Good value
Horses love them
Horses love these
Horse seems happy with them
Horses seem very enthusiastic about these treats
Perfect treats
Very tasty
As advertised
Item as described
Horses like these and smell nice and minty
Smell delicious
These smell delicious
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Treats questions
Answered from the same tracked data.









