horse supplements
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£25.17avg listing price — sweet spot $15–$100
Price range
Great£9.98–£89.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good806.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad£98K£98K/yr · 37K searches
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horse supplements is a £98K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
horse supplements market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £101K–£126K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 100 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Protexin Equine Premium81%
- NAF10%
- Equine America UK5%
- Horse Herbs3%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -15.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top horse supplements search terms
- horse supplements11K/yr
- gut balancer horses12K/yr
- gut balancer4K/yr
- joint supplements for horses4K/yr
- protexin gut balancer7K/yr
Top horse supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
Protexin Equine Premium£21.514.8★1,428 rev
Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
Protexin Equine Premium£14.104.8★1,428 rev
NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
NAF£15.924.7★150 rev
Equine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
Equine America UK£12.514.8★520 rev
NAF General Purpose Supplement 1.5kg Daily Vitamin & Mineral Support for Horses Supports Condition Coat Health Hoof Strength & Overall Wellbeing
NAF£12.894.7★203 rev
Newest
by launch date
Horse Herbs Turmeric PLUS 1kg Bag | Natural Feed Supplement for Horses & Ponies Black Pepper Micronised Linseed Equine Care Pony Boost
Horse Herbs£9.98489 rev
NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
NAF£15.92150 rev
Equine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
Equine America UK£12.51520 rev
Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
Protexin Equine Premium£21.511,428 rev
Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
Protexin Equine Premium£14.101,428 rev
Trending
90-day click momentumEquine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
Equine America UK£12.514.8★
Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
Protexin Equine Premium£14.104.8★
NAF General Purpose Supplement 1.5kg Daily Vitamin & Mineral Support for Horses Supports Condition Coat Health Hoof Strength & Overall Wellbeing
NAF£12.894.7★
NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
NAF£15.924.7★
Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
Protexin Equine Premium£21.514.8★
What buyers say about horse supplements
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“As advertised”
“Great product”
“My pony loves it”
“keeps the supplement fresh”
“its extremely palatable even for the fussy eaters”
What buyers complain about
“It made my cob itch like crazy”
Top return reasons
Common questions
- Is horse supplements profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 7 tracked products. 90-day search growth is -15.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the horse supplements niche?
- 4 brands and 31 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in horse supplements?
- Top complaints mined from reviews: Allergies. The return rate is 0.1%.
- When does demand for horse supplements peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the horse supplements niche?
- Listings span £9.98–£89.31; the average listing price is £25.17 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.