Horse Supplements
FailThe top 5 brands take 100% of clicks, so Horse Supplements is a Fail.
- Flapen Score
- 40 / 100Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 5040
- Market size
- £98K/yr37K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 31 sellers
Flapen Score
Horse Supplements against its category
The dotted line is the Pet Supplies average. Past it, Horse Supplements is stronger. Inside it, weaker.
Market
The Horse Supplements market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Supplements 37K times last year and spent an estimated £98K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £98Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- horse supplements11K searches a year
02 · Price
A sale here is worth £25.17.
Listings sell for £25.17 on average, from £9.98 to £89.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £25.17 that is £13K to £19K a year per listing.
- Average price
- £25.17inside the $15 to $100 sweet spot
- Price range
- £9.98–£89.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Horses. It carries 807 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Horses
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 807per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Horse Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago

Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
- Price
- £14.10
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago

NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
- Price
- £15.92
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 9y ago

Equine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
- Price
- £12.51
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 9y ago

NAF General Purpose Supplement 1.5kg Daily Vitamin & Mineral Support for Horses Supports Condition Coat Health Hoof Strength & Overall Wellbeing
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 14y ago
Trending
90-day click momentum
Equine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
- Price
- £12.51
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 9y ago

Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
- Price
- £14.10
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago

NAF General Purpose Supplement 1.5kg Daily Vitamin & Mineral Support for Horses Supports Condition Coat Health Hoof Strength & Overall Wellbeing
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 14y ago

NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
- Price
- £15.92
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 9y ago

Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago
Newest
by launch date
Horse Herbs Turmeric PLUS 1kg Bag | Natural Feed Supplement for Horses & Ponies Black Pepper Micronised Linseed Equine Care Pony Boost
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 4y ago

NAF Daily Gut Health 700g Digestive Support Supplement for Horses With Prebiotics Probiotics & Yeast Culture Maintains Digestive Balance & Nutrient Absorption
- Price
- £15.92
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 9y ago

Equine America Glucosamine HCI 12000 | Premium Ready To Use Horse & Pony Supplement | Support For Joints & Mobility | 1kg
- Price
- £12.51
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 9y ago

Protexin Equine Horse & Pony Gut Balancer 700g Advanced Digestive Support
- Price
- £21.51
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago

Protexin Equine Horse & Pony Gut Balancer 400g Advanced Digestive Support
- Price
- £14.10
- Rating
- 4.8/5
- Reviews
- 1,428
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Protexin Equine Premium81%
- NAF10%
- Equine America UK5%
- Horse Herbs3%
Demand
Horse Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Horse Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse supplements11K/yr
- gut balancer horses12K/yr
- gut balancer4K/yr
- joint supplements for horses4K/yr
- protexin gut balancer7K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Supplements
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It made my cob itch like crazy
Alfalfa base - causes itching in feathered cobs
Love
Great Value
Good price
value for money
As advertised
Does what it says on the box
Great product
My pony loves it
keeps the supplement fresh
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Supplements questions
Answered from the same tracked data.









