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Horse Supplements

Fail

The top 5 brands take 100% of clicks, so Horse Supplements is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£98K/yr37K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 31 sellers

Flapen Score

Horse Supplements against its category

The dotted line is the Pet Supplies average. Past it, Horse Supplements is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Supplements 37K times last year and spent an estimated £98K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
10.4%
Market size, estimated
£98Ka year
Peak month
November1.6× the quietest month
Top search term
horse supplements11K searches a year

02 · Price

A sale here is worth £25.17.

Listings sell for £25.17 on average, from £9.98 to £89.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £25.17 that is £13K to £19K a year per listing.

Average price
£25.17inside the $15 to $100 sweet spot
Price range
£9.98–£89.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Horses. It carries 807 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Horses
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Horse Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Protexin Equine Premium81%
  • NAF10%
  • Equine America UK5%
  • Horse Herbs3%

Demand

Horse Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Horse Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse supplements11K/yr
  • gut balancer horses12K/yr
  • gut balancer4K/yr
  • joint supplements for horses4K/yr
  • protexin gut balancer7K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies100%−0.06

It made my cob itch like crazy

Alfalfa base - causes itching in feathered cobs

Love

Value For Money58%+4.16

Great Value

Good price

value for money

Advertised Vs Actual Product13%−0.02

As advertised

Does what it says on the box

Quality-Overall8%+0.30

Great product

Pet Friendly8%

My pony loves it

Freshness8%−0.03

keeps the supplement fresh

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof40%█▁▅▁▁▁
Ease Of Use20%▁▁█▁▁▁
Thin20%▁▁▁█▁▁
Defective Material/Parts20%▁▁▁▁█▁

FAQ

Common Horse Supplements questions

Answered from the same tracked data.