How competitive is the Horse Lick niche on Amazon United Kingdom?

8 brands and 68 sellers compete in Horse Lick on Amazon United Kingdom. The top 5 Horse Lick products take 39% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Horse Lick?

Horse Lick buyers on Amazon United Kingdom complain most about Salt Content, Flavor, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Horse Lick niche?

Horse Lick sells for £15.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.39–£39.08. The average incumbent carries 136 reviews — the moat a new listing must climb.

Horse Lick

brand-locked demand (top 5 brands take 96% of clicks) — Horse Lick doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Horse Lick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Horse Lick is a £67K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Horse Lick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 4.4% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr5K

Search volume / yr-28.8%98K

Conversion rate4.4%

Avg price£15.51

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 68

Top-5 product click share39%

Open market4%

Avg brand age89 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Top Horse Lick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Likit Horse Lick Large Refill 650g Value Multipack | Apple Banana & Cherry | 3 x 650g Likits

Price: £11.61
Rating: 4.7/5
Reviews: 316
Age: 14y ago

Horslyx Minis Horse Licks 650 g

Price: £7.93
Rating: 4.7/5
Reviews: 349
Age: 14y ago

Likit Horse Treat Apple Large Refill 650g | Tasty Horse Treat Reduce your Horses Boredom & Stress | Apple

Price: £6.27
Rating: 4.6/5
Reviews: 61
Age: 11y ago

Likit Little Multipack Refill 250g | Apple Cherry Banana Carrot | Pack of 5 | 250 g

Price: £12.99
Rating: 4.6/5
Reviews: 300
Age: 14y ago

Horslyx Tub Original Supplements for Horses 5 kg

Price: £19.82
Rating: 4.7/5
Reviews: 173
Age: 14y ago

Newest

by launch date

Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan

Price: £5.81
Rating: 4.6/5
Reviews: 419
Age: 3y ago

Likit Granola Stall-Ball Horse Treat 1.6kg | Flavours Apple Mixed Berry Peppermint Molasses | Long Lasting Boredom & Stress Reliever | 1.6kg

Price: £18.08
Rating: 4.1/5
Reviews: 56
Age: 3y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding

Price: £3.39
Rating: 4.7/5
Reviews: 572
Age: 4y ago

Horslyx Rainbow Mixed Mini 6x650g

Price: £30.19
Rating: 4.6/5
Reviews: 36
Age: 6y ago

Horslyx Mini Mobility Balancer Pot 650g Horse Supplement

Price: £7.80
Rating: 4.8/5
Reviews: 71
Age: 7y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

Likit58%
Horslyx19%
PFIFF16%
Smart Organic Foods2%
BARAKAH2%
NAF2%
Open — no brand owns it (2 brands, 2%)

Horse Lick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR4.4%Products40Brands8Top 5 Brands96%OOS Rate1.0%Rating4.5★Reviews136Avg BSR#50

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Horse Lick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

likit for horses27K/yr -36.6%4.3% conv.
horse lick16K/yr -19.3%4.2% conv.
horslyx10K/yr -10.8%6.8% conv.
likit15K/yr -42.3%2.4% conv.
horse licks6K/yr -21.1%4.2% conv.
horse likit7K/yr -30.8%3.1% conv.
likit holder for horses4K/yr -14.1%2.1% conv.
horse licks tub3K/yr -9.2%5.6% conv.
lick its for horses5K/yr -36.6%4.2% conv.
lickit horse5K/yr -44.6%4.7% conv.

What reviews say buyers love and hate about Horse Lick

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Pet Friendly23%

“Horses just love these”

Value For Money21%

“Great for price paid”

Quality-Overall11%

“Great product”

Advertised Vs Actual Product7%

“As advertised”

Durability6%

“My mate loves them bu t they only last her 10 mins”

What buyers complain about

65% of reviews

Salt Content29%

“salted”

Flavor14%

“Some horses might like the apple flavour... Damn....they dont like the apple flavour!”

Durability7%

“dont last long”

Quality-Overall7%

“the rope isnt great quality sadly”

Size-Overall5%

“as they are quite big”

Horse Lick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Hard Feel

100%

Common Horse Lick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Horse Lick 48/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.