horse lick
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great136.45avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£15.51avg listing price — sweet spot $15–$100
Price range
Good£3.39–£39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 98K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horse lick is a £67K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
horse lick market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 35%
- Out of stock
- 1.0%
- Avg brand age
- 89 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
68
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
2%
- Likit58%
- Horslyx19%
- PFIFF16%
- Smart Organic Foods2%
- BARAKAH2%
- NAF2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -28.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top horse lick search terms
- likit for horses27K/yr
- horse lick16K/yr
- horslyx10K/yr
- likit15K/yr
- horse licks6K/yr
- horse likit7K/yr
- likit holder for horses4K/yr
- horse licks tub3K/yr
- lick its for horses5K/yr
- lickit horse5K/yr
Top horse lick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Likit Horse Lick Large Refill 650g Value Multipack | Apple Banana & Cherry | 3 x 650g Likits
Likit£11.614.7★316 rev
Horslyx Minis Horse Licks 650 g
PFIFF£7.934.7★349 rev
Likit Horse Treat Apple Large Refill 650g | Tasty Horse Treat Reduce your Horses Boredom & Stress | Apple
Likit£6.274.6★61 rev
Likit Little Multipack Refill 250g | Apple Cherry Banana Carrot | Pack of 5 | 250 g
Likit£12.994.6★300 rev
Horslyx Tub Original Supplements for Horses 5 kg
Horslyx£19.824.7★173 rev
Newest
by launch date
Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan
Smart Organic Foods£5.81419 rev
Likit Granola Stall-Ball Horse Treat 1.6kg | Flavours Apple Mixed Berry Peppermint Molasses | Long Lasting Boredom & Stress Reliever | 1.6kg
Likit£18.0856 rev
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
NAF£3.39572 rev
Horslyx Rainbow Mixed Mini 6x650g
Horslyx£30.1936 rev
Horslyx Mini Mobility Balancer Pot 650g Horse Supplement
Horslyx£7.8071 rev
Trending
90-day click momentum
Horslyx Tub Mobility Supplements for Horses 5 kg
Horslyx£22.344.7★
Horslyx Tub Original Supplements for Horses 5 kg
Horslyx£19.824.7★
Horslyx Minis Horse Licks 650g
PFIFF£7.834.7★
Horslyx Rainbow Mixed Mini 6x650g
Horslyx£30.194.6★
Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan
Smart Organic Foods£5.814.6★
What buyers say about horse lick
What buyers praise and complain about, mined from review topics.What buyers love
“Horses just love these”
“Great for price paid”
“Great product”
“As advertised”
“My mate loves them bu t they only last her 10 mins”
“This was a gift”
“The taste is delectable and the texture is unique and exquisite”
“convenient if you don't live near an equestrian store”
“They do smell”
“Really good product and decent size”
What buyers complain about
“salted”
“Some horses might like the apple flavour... Damn....they dont like the apple flavour!”
“dont last long”
“the rope isnt great quality sadly”
“as they are quite big”
“Not the cheapest”
Top return reasons
Common questions
- Is horse lick profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the horse lick niche?
- 8 brands and 68 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in horse lick?
- Top complaints mined from reviews: Salt Content, Flavor, Durability. The return rate is 0.0%.
- When does demand for horse lick peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the horse lick niche?
- Listings span £3.39–£39.08; the average listing price is £15.51 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.