Horse Lick

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

4.4%

Market size, estimated

£67Ka year

Peak month

December2.0× the quietest month

Top search term

likit for horses27K searches a year

Listings sell for £15.51 on average, from £3.39 to £39.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.51 that is £0 to £2K a year per listing.

Average price

£15.51inside the $15 to $100 sweet spot

Price range

£3.39–£39.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

35% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #50 within Horses. It carries 136 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

30%

Out of stock, average day

1.0%

Average rank

#50in Horses

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

136per listing

Listings tracked

40

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months