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Horse Grooming Kit

Fail

Shoppers spend only $38K a year here, so Horse Grooming Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£38K/yr91K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
50%top-5 click share · 12 brands · 39 sellers

Flapen Score

Horse Grooming Kit against its category

The dotted line is the Pet Supplies average. Past it, Horse Grooming Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Grooming Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Grooming Kit 91K times last year and spent an estimated £38K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.8%
Market size, estimated
£38Ka year
Peak month
November2.0× the quietest month
Top search term
horse grooming kit53K searches a year

02 · Price

A sale here is worth £23.90.

Listings sell for £23.90 on average, from £9.51 to £46.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.90 that is £0 to £2K a year per listing.

Average price
£23.90inside the $15 to $100 sweet spot
Price range
£9.51–£46.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #94 within Horses. It carries 580 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
11.4%
Average rank
#94in Horses
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Horse Grooming Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

39

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

20%

  • Equi-Neat32%
  • Harrison Howard14%
  • Rhinegold12%
  • LeMieux8%
  • GHWMYD7%
  • Covalliero6%

Demand

Horse Grooming Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Horse Grooming Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof14%

leaked all over box

Great product shame half of it leaked in transit

Hard Feel14%−0.06

No soft body brush

Durability14%−0.12

Trigger broke on first use

Material Quality7%−0.03

The plastic and nylon construction of the brushes give them a slightly basic feel and appearance,

Ease Of Cleaning7%−0.03

The bag will get dusty so a wipe clean might have been better

Love

Quality-Overall25%+1.86

Excellent quality

i think the bag is good quality

the results have been consistently excellent

Value For Money22%+0.81

good value for money

Great value for money

nice price

Size-Overall10%+0.29

Good size for everyday grooming

Just the right size for little hands

Lovely size bag

Advertised Vs Actual Product7%−0.08

Came with everything listed

I can honestly say it performs even better than advertised

just what I needed

Smell7%+0.53

smells lovely too

I like the smell of it

Return

0.3% Return rate 14% Fixable by listing

Leak-Proof49%█▅▃▅▁▆

leaked all over box

Great product shame half of it leaked in transit

Defective Material/Parts16%▁▁▆█▁▁
Spray/Flow6%▁▁█▁▁▁
Gifting Purpose5%▁█▁▁▁▁
Advertised Vs Actual Product5%▁▁▁▁█▁

not same as picture

FAQ

Common Horse Grooming Kit questions

Answered from the same tracked data.