horse grooming kit
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£23.90avg listing price — sweet spot $15–$100
Price range
Great£9.51–£46.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good580.41avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, horse grooming kit is a £38K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
horse grooming kit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 11.4%
- Avg brand age
- 46 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
39
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
20%
- Equi-Neat32%
- Harrison Howard14%
- Rhinegold12%
- LeMieux8%
- GHWMYD7%
- Covalliero6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top horse grooming kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Equi-Neat Horse Grooming Kit 12 Pieces Equestrian Grooming Gift Set that Includes All Types of Horse Hair Brush Curry Comb and Hoof Pick with a Multipurpose Horse Grooming Bag
Equi-Neat£31.654.6★339 rev
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
Equi-Neat£12.564.5★30 rev
Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
Harrison Howard£30.684.3★96 rev
13PCS Professional Horse Grooming Cleaning Care Brush Set with Tote Bag
GHWMYD£26.824.4★28 rev
Kerbl Grooming box filled for children purple (care kit for horses) 321765 8 pieces (pack of 1) polypropylene
Covalliero£14.914.3★5,924 rev
Newest
by launch date
HDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
HDYEGIOU£25.442 rev
Uross Horse Grooming Kit 15 PCS Equine Care Series Horses Brush Sets with Organizer Tote Bag for Effective Grooming and Bathing Professional Equine Coat Care Supplies for Horse Riders
Uross£25.241 rev
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
Equi-Neat£12.5630 rev
9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
GHWMYD£19.7328 rev
LeMieux Elite ProKit Lite Grooming Bag - Plenty of Pockets and Compartments - Grab Handle & Adjustable Shoulder Strap - Black
LeMieux£24.8815 rev
Trending
90-day click momentumHDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
HDYEGIOU£25.444.0★
9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
GHWMYD£19.734.4★
Majestic Ally horse Grooming Organizer Tote Bag (Purple)
Majestic Ally£18.604.5★
Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
Harrison Howard£30.684.3★
Majestic Ally horse Grooming Organizer Tote Bag (Turquoise)
Majestic Ally£18.844.8★
What buyers say about horse grooming kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“good value for money”
“Good size for everyday grooming”
“Came with everything listed”
“smells lovely too”
“Plenty of room for all your kit and other essentials”
“Durable, very handy”
“This is good stuff makes my dogs coat easy to brush out”
“Silky, soft and brushable”
“easy to use”
What buyers complain about
“leaked all over box”
“No soft body brush”
“Trigger broke on first use”
“The plastic and nylon construction of the brushes give them a slightly basic feel and appearance,”
“The bag will get dusty so a wipe clean might have been better”
“not same as picture”
“They arent really strong”
“is smaller then my hand”
Top return reasons
Common questions
- Is horse grooming kit profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the horse grooming kit niche?
- 12 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in horse grooming kit?
- Top complaints mined from reviews: Leak-Proof, Hard Feel, Durability. The return rate is 0.3%.
- When does demand for horse grooming kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the horse grooming kit niche?
- Listings span £9.51–£46.59; the average listing price is £23.90 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.