Horse Grooming Kit
FailShoppers spend only $38K a year here, so Horse Grooming Kit is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £38K/yr91K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 39 sellers
Flapen Score
Horse Grooming Kit against its category
The dotted line is the Pet Supplies average. Past it, Horse Grooming Kit is stronger. Inside it, weaker.
Market
The Horse Grooming Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Grooming Kit 91K times last year and spent an estimated £38K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £38Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- horse grooming kit53K searches a year
02 · Price
A sale here is worth £23.90.
Listings sell for £23.90 on average, from £9.51 to £46.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.90 that is £0 to £2K a year per listing.
- Average price
- £23.90inside the $15 to $100 sweet spot
- Price range
- £9.51–£46.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #94 within Horses. It carries 580 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 11.4%
- Average rank
- #94in Horses
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 580per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Horse Grooming Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Equi-Neat Horse Grooming Kit 12 Pieces Equestrian Grooming Gift Set that Includes All Types of Horse Hair Brush Curry Comb and Hoof Pick with a Multipurpose Horse Grooming Bag
- Price
- £31.65
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 4y ago

6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
- Price
- £12.56
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9mo ago

Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
- Price
- £30.68
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago

13PCS Professional Horse Grooming Cleaning Care Brush Set with Tote Bag
- Price
- £26.82
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

Kerbl Grooming box filled for children purple (care kit for horses) 321765 8 pieces (pack of 1) polypropylene
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 5,924
- Age
- 13y ago
Trending
90-day click momentum
HDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
- Price
- £25.44
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago

Majestic Ally horse Grooming Organizer Tote Bag (Purple)
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 3y ago

Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
- Price
- £30.68
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago

Majestic Ally horse Grooming Organizer Tote Bag (Turquoise)
- Price
- £18.84
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4y ago
Newest
by launch date
HDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
- Price
- £25.44
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Uross Horse Grooming Kit 15 PCS Equine Care Series Horses Brush Sets with Organizer Tote Bag for Effective Grooming and Bathing Professional Equine Coat Care Supplies for Horse Riders
- Price
- £25.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
- Price
- £12.56
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9mo ago

9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago

LeMieux Elite ProKit Lite Grooming Bag - Plenty of Pockets and Compartments - Grab Handle & Adjustable Shoulder Strap - Black
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
39
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
20%
- Equi-Neat32%
- Harrison Howard14%
- Rhinegold12%
- LeMieux8%
- GHWMYD7%
- Covalliero6%
Demand
Horse Grooming Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Horse Grooming Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
leaked all over box
Great product shame half of it leaked in transit
No soft body brush
Trigger broke on first use
The plastic and nylon construction of the brushes give them a slightly basic feel and appearance,
The bag will get dusty so a wipe clean might have been better
Love
Excellent quality
i think the bag is good quality
the results have been consistently excellent
good value for money
Great value for money
nice price
Good size for everyday grooming
Just the right size for little hands
Lovely size bag
Came with everything listed
I can honestly say it performs even better than advertised
just what I needed
smells lovely too
I like the smell of it
Return
0.3% Return rate 14% Fixable by listing
leaked all over box
Great product shame half of it leaked in transit
not same as picture
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Grooming Kit questions
Answered from the same tracked data.









