Horse Grooming Kit
a small market ($38K/yr) — Horse Grooming Kit doesn't clear our bar today.
Flapen Score
Is Horse Grooming Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Horse Grooming Kit is a £38K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Horse Grooming Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.8% over the last 90 days and 1.8% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Horse Grooming Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Equi-Neat Horse Grooming Kit 12 Pieces Equestrian Grooming Gift Set that Includes All Types of Horse Hair Brush Curry Comb and Hoof Pick with a Multipurpose Horse Grooming Bag
- Price
- £31.65
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 4y ago
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
- Price
- £12.56
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9mo ago
Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
- Price
- £30.68
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago
13PCS Professional Horse Grooming Cleaning Care Brush Set with Tote Bag
- Price
- £26.82
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago
Kerbl Grooming box filled for children purple (care kit for horses) 321765 8 pieces (pack of 1) polypropylene
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 5,924
- Age
- 13y ago
Trending
90-day click momentum
HDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
- Price
- £25.44
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago
Majestic Ally horse Grooming Organizer Tote Bag (Purple)
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 3y ago
Harrison Howard Horse Grooming Kit 9-Piece Equine Care Series Horse Brush Sets with Organizer Tote Bag Black
- Price
- £30.68
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago
Majestic Ally horse Grooming Organizer Tote Bag (Turquoise)
- Price
- £18.84
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4y ago
Newest
by launch dateHDYEGIOU 8Pcs Horse Grooming Kit Equestrian Grooming Gift Set Horse Brush Set with Hoof Pick Comb Brush Mane & Tail brush Sweat Scraper and Organizer Tote Bag
- Price
- £25.44
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Uross Horse Grooming Kit 15 PCS Equine Care Series Horses Brush Sets with Organizer Tote Bag for Effective Grooming and Bathing Professional Equine Coat Care Supplies for Horse Riders
- Price
- £25.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
- Price
- £12.56
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9mo ago
9PCS Horse Grooming Brushes Kit with Tote Bag Tools for Care Massage Groom
- Price
- £19.73
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 9mo ago
LeMieux Elite ProKit Lite Grooming Bag - Plenty of Pockets and Compartments - Grab Handle & Adjustable Shoulder Strap - Black
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
39
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
20%
- Equi-Neat32%
- Harrison Howard14%
- Rhinegold12%
- LeMieux8%
- GHWMYD7%
- Covalliero6%
Horse Grooming Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
What reviews say buyers love and hate about Horse Grooming Kit
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Excellent quality”
“good value for money”
“Good size for everyday grooming”
“Came with everything listed”
“smells lovely too”
What buyers complain about
71% of reviews“leaked all over box”
“No soft body brush”
“Trigger broke on first use”
“The plastic and nylon construction of the brushes give them a slightly basic feel and appearance,”
“The bag will get dusty so a wipe clean might have been better”
Horse Grooming Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Horse Grooming Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
