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Horse Feed

Fail

Demand is soft, at -27.9% this quarter, so Horse Feed is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£60K/yr49K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
47%top-5 click share · 10 brands · 59 sellers

Flapen Score

Horse Feed against its category

The dotted line is the Pet Supplies average. Past it, Horse Feed is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Feed 49K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
6.0%
Market size, estimated
£60Ka year
Top search term
horse feed28K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £3.39 to £26.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£3.39–£26.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Horses. It carries 110 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#53in Horses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Horse Feed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

59

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 91%

Open market

12%

  • SPILLERS31%
  • Heygates18%
  • Hilite17%
  • NAF9%
  • Baileys7%
  • Allen & Page7%
  • Open — no brand owns it (4 brands, 12%)

Demand

Horse Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Search terms

Top Horse Feed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • horse feed28K/yr
  • horse food11K/yr
  • pony nuts5K/yr
  • pony nuts horse feed3K/yr
  • spillers horse feed3K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Feed

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The box is big”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Horse Feed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data