Horse Feed
FailDemand is soft, at -27.9% this quarter, so Horse Feed is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £60K/yr49K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 59 sellers
Flapen Score
Horse Feed against its category
The dotted line is the Pet Supplies average. Past it, Horse Feed is stronger. Inside it, weaker.
Market
The Horse Feed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Feed 49K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £60Ka year
- Top search term
- horse feed28K searches a year
02 · Price
A sale here is worth £20.41.
Listings sell for £20.41 on average, from £3.39 to £26.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.
- Average price
- £20.41inside the $15 to $100 sweet spot
- Price range
- £3.39–£26.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Horses. It carries 110 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 36%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Horses
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Horse Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heygates Horse & Pony Nuts 20kg
- Price
- £16.11
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 11y ago

Hilite Mix Horse and Pony Feed 20 kg
- Price
- £17.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 13y ago

Hilite Hi Fibre Cubes Horse and Pony Feed 20 kg
- Price
- £16.21
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 13y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

Honeychop Plus Apple for Horses and Ponies 12.5 kg
- Price
- £10.99
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 12y ago
Trending
90-day click momentum
SPILLERS Cool Mix Horse Feed 20KG Food for Horses and Ponies with a Balance of Energy Sources Horse Feed for Long Term Health
- Price
- £22.01
- Rating
- 4.9/5
- Reviews
- 38
- Age
- 11y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

Hilite Hi Fibre Cubes Horse and Pony Feed 20 kg
- Price
- £16.21
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 13y ago

Hilite Mix Horse and Pony Feed 20 kg
- Price
- £17.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 13y ago

SPILLERS Shine+ Conditioning Mix Horse Feed 20KG Food for Building Topline and Optimum Condition Horse Feed with Oil for Coat Shine
- Price
- £25.97
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 11y ago
Newest
by launch date
Horse Herbs Turmeric PLUS 1kg Bag | Natural Feed Supplement for Horses & Ponies Black Pepper Micronised Linseed Equine Care Pony Boost
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 4y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

SPILLERS Fibre Lite Molasses Free Horse Feed 20kg - Horse Feed Ideal For Feeding Alongside Compound Feeds or Balancers - Includes Chopped Alfalfa and Garlic for Horses
- Price
- £23.63
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5y ago

SPILLERS Daily Balancer Horse Feed 15KG Mint & Rosemary Contains Vitamins Minerals and Biotin Provides Balanced Diet for Horses and Ponies No Added Iron Supports Hoof Health
- Price
- £26.24
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 7y ago

SPILLERS Super-Mash Senior Horse Feed 20kg - High in Digestible Fibre to Support Gut Health - Veteran Horse Feed Pellets with Vitamins E & C - Ideal for Senior Horses with Poor Teeth
- Price
- £23.86
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
59
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
12%
- SPILLERS31%
- Heygates18%
- Hilite17%
- NAF9%
- Baileys7%
- Allen & Page7%
- Open — no brand owns it (4 brands, 12%)
Demand
Horse Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 6 of 12 months tracked
Search terms
Top Horse Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse feed28K/yr
- horse food11K/yr
- pony nuts5K/yr
- pony nuts horse feed3K/yr
- spillers horse feed3K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Feed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The box is big
as they are quite big
This was sealed upon its original sealing and it was dry and cloggy
Love
Excellent quality feed
Good quality Good size bag
Good quality
Good product, reasonable price
Excellent value for money
Good price
Horses love it
Horses love this
My pony loves it
As advertised
As described
Does what it says on the box
fresh the horses love it
keeps the supplement fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Feed questions
Answered from the same tracked data.









