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Horse Electrolytes

Maybe

Search demand grew +714.7% this quarter. But shoppers spend an estimated $41K a year here, so Horse Electrolytes is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£41K/yr20K searches / yr
90-day growth
+714.7%search demand this quarter
Competition
75%top-5 click share · 8 brands · 36 sellers

Flapen Score

Horse Electrolytes against its category

The dotted line is the Pet Supplies average. Past it, Horse Electrolytes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Electrolytes 20K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +714.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+714.7%
Conversion, latest week
12.3%
Market size, estimated
£41Ka year
Top search term
electrolytes for horses9K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £7.75 to £23.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.64 that is £2K to £4K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£7.75–£23.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Horses. It carries 34 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#14in Horses
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
34per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Horse Electrolytes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

36

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

5%

  • NAF42%
  • Equine Products22%
  • Equine America UK15%
  • Baileys7%
  • Feedmark5%
  • Dodson & Horrell3%
  • Open — no brand owns it (2 brands, 5%)

Reviews and returns

What reviews say buyers love and hate about Horse Electrolytes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
100%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“she won't eat anything with an artificial flavour or taste”
A buyer, on “Flavor”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Horse Electrolytes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data