Horse Electrolytes
MaybeSearch demand grew +714.7% this quarter. But shoppers spend only $41K a year here, so Horse Electrolytes is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £41K/yr20K searches / yr
- 90-day growth
- +714.7%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 36 sellers
Flapen Score
Horse Electrolytes against its category
The dotted line is the Pet Supplies average. Past it, Horse Electrolytes is stronger. Inside it, weaker.
Market
The Horse Electrolytes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Electrolytes 20K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +714.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +714.7%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £41Ka year
- Top search term
- electrolytes for horses9K searches a year
02 · Price
A sale here is worth £16.64.
Listings sell for £16.64 on average, from £7.75 to £23.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.64 that is £2K to £4K a year per listing.
- Average price
- £16.64inside the $15 to $100 sweet spot
- Price range
- £7.75–£23.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Horses. It carries 34 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Horses
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 34per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Horse Electrolytes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NAF Liquid Electro Lytes 1L Fast-Absorbing Electrolyte Supplement for Horses Replaces Salts Lost Through Sweat Supports Hydration Recovery & Performance
- Price
- £10.35
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 10y ago
Equine Products Everyday Electrolyte Horse Supplement 1kg. Replace electrolytes. Economical.
- Price
- £11.93
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 12y ago
NAF Electro Salts 1kg Fast-Acting Electrolyte Supplement for Horses Replenishes Salts Lost Through Sweat Supports Hydration Recovery & Performance
- Price
- £16.29
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 15y ago
Equine America Apple Lytes Powder | Premium Horse & Pony Performance Supplement | Replenishes Lost Electrolytes & Accelerates Recovery | 2.5 Kg
- Price
- £23.08
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 7y ago
Equine Products Restore-Lyte Clear 1.5 kg. Electrolyte for The Rapid Replacement Of Energy And Sweat Loss. High In Vitamin C With Energy Source
- Price
- £21.44
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 14y ago
Trending
90-day click momentum
Horse First Heavy Sweat 1kg - Clear 1Kg
- Price
- £17.06
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 14y ago
Feedmark Replenish Electrolyte Supplement for Horses | Daily Electrolyte Replacement & Isotonic Rehydration | 1.5kg (30 Days Supply) | Restores Fluid Balance Supports Performance
- Price
- £21.58
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 13y ago
Equine America Horse Electrolytes Energy Performance Powder Pouch
- Price
- £7.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Baileys Aqua-Aide Electrolyte for Horses 2kg - Palatable Powder to Replace Salts Lost Through Sweating and Support Hydration
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 5y ago
TopSpec Unisexs Electrolytes Clear 1.5 kg
- Price
- £20.76
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 7y ago
Newest
by launch date
Equine America Horse Energy Performance Electrolytes Liquid Solution 1L
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago
Equine America Horse Electrolytes Energy Performance Powder Pouch
- Price
- £7.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Baileys Aqua-Aide Electrolyte for Horses 2kg - Palatable Powder to Replace Salts Lost Through Sweating and Support Hydration
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 5y ago
Equine America Apple Lytes Powder | Premium Horse & Pony Performance Supplement | Replenishes Lost Electrolytes & Accelerates Recovery | 2.5 Kg
- Price
- £23.08
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 7y ago
TopSpec Unisexs Electrolytes Clear 1.5 kg
- Price
- £20.76
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
36
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- NAF42%
- Equine Products22%
- Equine America UK15%
- Baileys7%
- Feedmark5%
- Dodson & Horrell3%
- Open — no brand owns it (2 brands, 5%)
Reviews and returns
What reviews say buyers love and hate about Horse Electrolytes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
she won't eat anything with an artificial flavour or taste
Love
A fantastic product, smells absolutely amazing and great for helping my horses, definitely recommend
The smell is fairly neutral
The smell is slightly sweet
Good product if your horse chooses to like it
Horses seem to like it
Happy
All Feedmark supplements are great quality and very consistent and as i compete regularly it's also reassuring to know that they are competition legal and won't cause me any issues if my horse gets selected to test for prohibited substances
Not only is this a good quality product that works for my horses
Fantastic product
Great electrolyte supplement
The powder mixes well with feed
doesn't contain any weird ingredients so I think it's a great product
great value for money
seems to and will last long enough that it's not overly expensive to give it a try
Good product, good price thanks
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FAQ
Common Horse Electrolytes questions
Answered from the same tracked data.