horse electrolytes
Worth a lookShows demand growing +714.7% this quarter, but a small market ($41K/yr) keeps it on the watch list.
Growth
Incredible+714.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible34.08avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.64avg listing price — sweet spot $15–$100
Price range
Good£7.75–£23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£41K£41K/yr · 20K searches
According to Flapen's Amazon United Kingdom niche tracking, horse electrolytes is a £41K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
horse electrolytes market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 94 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
36
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- NAF42%
- Equine Products22%
- Equine America UK15%
- Baileys7%
- Feedmark5%
- Dodson & Horrell3%
- Open — no brand owns it (2 brands, 5%)
Top horse electrolytes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAF Liquid Electro Lytes 1L Fast-Absorbing Electrolyte Supplement for Horses Replaces Salts Lost Through Sweat Supports Hydration Recovery & Performance
NAF£10.354.7★91 rev
Equine Products Everyday Electrolyte Horse Supplement 1kg. Replace electrolytes. Economical.
Equine Products£11.934.5★52 rev
NAF Electro Salts 1kg Fast-Acting Electrolyte Supplement for Horses Replenishes Salts Lost Through Sweat Supports Hydration Recovery & Performance
NAF£16.294.6★69 rev
Equine America Apple Lytes Powder | Premium Horse & Pony Performance Supplement | Replenishes Lost Electrolytes & Accelerates Recovery | 2.5 Kg
Equine America UK£23.084.7★70 rev
Equine Products Restore-Lyte Clear 1.5 kg. Electrolyte for The Rapid Replacement Of Energy And Sweat Loss. High In Vitamin C With Energy Source
Equine Products£21.444.9★29 rev
Newest
by launch date
Equine America Horse Energy Performance Electrolytes Liquid Solution 1L
Equine America UK£13.035 rev
Equine America Horse Electrolytes Energy Performance Powder Pouch
Equine America UK£7.752 rev
Baileys Aqua-Aide Electrolyte for Horses 2kg - Palatable Powder to Replace Salts Lost Through Sweating and Support Hydration
Baileys£15.6819 rev
Equine America Apple Lytes Powder | Premium Horse & Pony Performance Supplement | Replenishes Lost Electrolytes & Accelerates Recovery | 2.5 Kg
Equine America UK£23.0870 rev
TopSpec Unisexs Electrolytes Clear 1.5 kg
TopSpec£20.7622 rev
Trending
90-day click momentum
Horse First Heavy Sweat 1kg - Clear 1Kg
Horse First£17.064.3★
Feedmark Replenish Electrolyte Supplement for Horses | Daily Electrolyte Replacement & Isotonic Rehydration | 1.5kg (30 Days Supply) | Restores Fluid Balance Supports Performance
Feedmark£21.584.5★
Equine America Horse Electrolytes Energy Performance Powder Pouch
Equine America UK£7.755.0★
Baileys Aqua-Aide Electrolyte for Horses 2kg - Palatable Powder to Replace Salts Lost Through Sweating and Support Hydration
Baileys£15.684.6★
TopSpec Unisexs Electrolytes Clear 1.5 kg
TopSpec£20.764.6★
What buyers say about horse electrolytes
What buyers praise and complain about, mined from review topics.What buyers love
“A fantastic product, smells absolutely amazing and great for helping my horses, definitely recommend”
“Good product if your horse chooses to like it”
“All Feedmark supplements are great quality and very consistent and as i compete regularly it's also reassuring to know that they are competition legal and won't cause me any issues if my horse gets selected to test for prohibited substances”
“Great electrolyte supplement”
“great value for money”
“making it convenient for regular use without needing frequent replacements”
“Does the job”
“Good sized bucket also”
“has really helped in the heat”
“Overall, a useful product for supporting hydration and recovery in active horses”
What buyers complain about
“she won't eat anything with an artificial flavour or taste”
Common questions
- Is horse electrolytes profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 12 tracked products. 90-day search growth is +714.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the horse electrolytes niche?
- 8 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in horse electrolytes?
- Top complaints mined from reviews: Flavor. The return rate is 0.0%.
- What does it cost to enter the horse electrolytes niche?
- Listings span £7.75–£23.08; the average listing price is £16.64 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.