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Horse Clippers

Fail

Demand is soft, at -45.5% this quarter, so Horse Clippers is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£149K/yr54K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
66%top-5 click share · 11 brands · 20 sellers

Flapen Score

Horse Clippers against its category

The dotted line is the Pet Supplies average. Past it, Horse Clippers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Clippers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Clippers 54K times last year and spent an estimated £149K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
3.5%
Market size, estimated
£149Ka year
Peak month
November5.7× the quietest month
Top search term
horse clippers35K searches a year

02 · Price

A sale here is worth £79.35.

Listings sell for £79.35 on average, from £26.58 to £247.19. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £79.35 that is £0 to £8K a year per listing.

Average price
£79.35inside the $15 to $100 sweet spot
Price range
£26.58–£247.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Horses. It carries 112 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#19in Horses
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Horse Clippers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • oneisall53%
  • Masterclip11%
  • LIROPAU7%
  • IDUNSEED6%
  • FuzzyFix5%
  • Ciphuoly5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Horse Clippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.7×

Search terms

Top Horse Clippers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse clippers35K/yr
  • horse clippers cordless12K/yr
  • cordless horse clippers7K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Clippers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.16

Broke after one clip

Crap, broken first use

One clip and these broke

Weight Heavy9%−0.08

Didnt actually try as they were so heavy to pick up

Very heavy

Weighty

Charging7%−0.02

Used twice then battery wouldn't hold charge

Quality-Overall7%+0.21

Poor

Compatibility-Overall7%−0.08

Not compatible with Makita batteries

Love

Value For Money26%+2.04

Great for price

very much worth the money

Excellent value for money

Battery Life14%+0.86

great battery life

so far the battery is holding very good charge

the battery lasts really well

Quality-Overall13%+0.21

Very good clippers arrived on time quite and well made

Great product

Excellent quality very good to use highly recommended

Weight Light9%+0.48

Good lightweight clippers

Not as heavy as I expected

Lightweight

Charging7%−0.02

Holds a good charge perfect I can only say buy it

quick to charge as well

Absolutely brilliant two batteries long life charge

Return

3.1% Return rate 23% Fixable by listing

Functionality-Overall21%█▂▅▃▂▁

It didnt work

Size-Overall13%▃▃▂▃▅█
Defective Material/Parts9%▁▃▅▄█▁
Durability8%▁█▄██▁

Broke after one clip

Crap, broken first use

One clip and these broke

Weight Heavy8%▁▁█▄█▁

Didnt actually try as they were so heavy to pick up

Very heavy

Weighty

FAQ

Common Horse Clippers questions

Answered from the same tracked data.