How competitive is the Hills Zd Dog Food niche on Amazon United Kingdom?

9 brands and 101 sellers compete in Hills Zd Dog Food on Amazon United Kingdom. The top 5 Hills Zd Dog Food products take 46% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Hills Zd Dog Food?

Hills Zd Dog Food buyers on Amazon United Kingdom complain most about Value For Money, Allergies, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hills Zd Dog Food niche?

Hills Zd Dog Food sells for £36.90 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.70–£76.19. The average incumbent carries 360 reviews — the moat a new listing must climb.

Hills Zd Dog Food

Hills Zd Dog Food shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hills Zd Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hills Zd Dog Food is a £202K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 54/100.

Hills Zd Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.1% over the last 90 days and 5.5% of searches end in a purchase.

£202K

revenue / yr

Units sold / yr5K

Search volume / yr-4.1%99K

Conversion rate5.5%

Avg price£36.90

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 101

Top-5 product click share46%

Open market4%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top Hills Zd Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hills Prescription Diet Dogs z/d Mini

Price: £20.73
Rating: 4.3/5
Reviews: 274
Age: 11y ago

hill s Prescription Diet Canine I/D Low Fat Dog Digestive Health Food 12x360g

Price: £35.32
Rating: 4.4/5
Reviews: 327
Age: 11y ago

Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)

Price: £19.65
Rating: 4.4/5
Reviews: 129
Age: 13y ago

HILLS HPD Canine Z/D 10kg

Price: £73.59
Rating: 4.6/5
Reviews: 87
Age: 4y ago

Hills Prescription Diet Canine i/d Low Fat Chicken & Veg Stew Wet Dog Food 12 x 354g Tins

Price: £38.50
Rating: 4.3/5
Reviews: 127
Age: 7y ago

Newest

by launch date

Prescription Diet Dogs z/d Mini (1kg) (1)

Price: £19.67
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Prescription Diet Dogs z/d Mini (1kg) pack of 2

Price: £38.96
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Prescription Diet Dogs z/d Mini (1kg) pack of 2

Price: £41.54
Rating: 3.4/5
Reviews: 4
Age: 8mo ago

Prescription Diet Canine z/d Food Sensitivities Adult/Senior Wet Dog Food Original Flavour 1 can x 370g and Hypo Allergenic Dog Treats 200g

Price: £19.35
Rating: 4.2/5
Reviews: 3
Age: 10mo ago

hills biome Gastrointestinal Mini

Price: £17.98
Rating: 4.5/5
Reviews: 64
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

101

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

Hill's68%
HILL'S PRESCRIPTION DIET17%
Generic5%
Daisy Dreams3%
ROYAL CANIN2%
Pro Plan Veterinary Diets2%
Open — no brand owns it (3 brands, 3%)

Hills Zd Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR5.5%Products38Brands9Top 5 Brands96%OOS Rate3.8%Rating4.5★Reviews360Avg BSR#556

Peak months: Jan, Nov · busiest ÷ quietest = 3.1×

Top Hills Zd Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hills prescription dog food58K/yr +4.7%3.7% conv.
hills zd dog food15K/yr -30.4%7.0% conv.
hills hypoallergenic dog food10K/yr -14.5%2.3% conv.
hills zd6K/yr +2.5%3.6% conv.
hills z/d dog food5K/yr -13.4%6.0% conv.
hills prescription diet dog food4K/yr -20.2%3.9% conv.
hills prescription diet2K/yr -24.7%2.7% conv.

What reviews say buyers love and hate about Hills Zd Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Pet Friendly16%

“My dog very happy”

Value For Money15%

“worth it”

Quality-Overall15%

“Excellent product”

Allergies11%

“Excellent for dogs with allergies”

Advertised Vs Actual Product9%

“As advertised”

What buyers complain about

75% of reviews

Value For Money38%

“Quite expensive”

Allergies12%

“Skin allergy”

Size-Overall7%

“They are small in size”

Indigestion6%

“Gave my dog severe constipation to the point she was crying in pain”

Quality-Overall3%

“Not the best quality”

Common Hills Zd Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hills Zd Dog Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £202K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -4.1% over the last 90 days.