Hills Zd Dog Food

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

5.5%

Market size, estimated

£202Ka year

Peak month

January3.1× the quietest month

Top search term

hills prescription dog food58K searches a year

Listings sell for £36.90 on average, from £7.70 to £76.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £36.90 that is £4K to £9K a year per listing.

Average price

£36.90inside the $15 to $100 sweet spot

Price range

£7.70–£76.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

29% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #556 within Food. It carries 360 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

26%

Out of stock, average day

3.8%

Average rank

#556in Food

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

360per listing

Listings tracked

38

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months