hills zd dog food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£36.90avg listing price — sweet spot $15–$100
Price range
Great£7.70–£76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great360.03avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£202K£202K/yr · 99K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hills zd dog food is a £202K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hills zd dog food market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £148K–£185K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #556
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 29%
- Out of stock
- 3.8%
- Avg brand age
- 82 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
101
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
3%
- Hill's68%
- HILL'S PRESCRIPTION DIET17%
- Generic5%
- Daisy Dreams3%
- ROYAL CANIN2%
- Pro Plan Veterinary Diets2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -4.1% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 3.1×
Top hills zd dog food search terms
- hills prescription dog food58K/yr
- hills zd dog food15K/yr
- hills hypoallergenic dog food10K/yr
- hills zd6K/yr
- hills z/d dog food5K/yr
- hills prescription diet dog food4K/yr
- hills prescription diet2K/yr
Top hills zd dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hills Prescription Diet Dogs z/d Mini
Hill's£20.734.3★274 rev
hill s Prescription Diet Canine I/D Low Fat Dog Digestive Health Food 12x360g
Hill's£35.324.4★327 rev
Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)
Hill's£19.654.4★129 rev
HILLS HPD Canine Z/D 10kg
Hill's£73.594.6★87 rev
Hills Prescription Diet Canine i/d Low Fat Chicken & Veg Stew Wet Dog Food 12 x 354g Tins
HILL'S PRESCRIPTION DIET£38.504.3★127 rev
Newest
by launch date
Prescription Diet Dogs z/d Mini (1kg) (1)
Daisy Dreams£19.673 rev
Prescription Diet Dogs z/d Mini (1kg) pack of 2
Daisy Dreams£38.963 rev
Prescription Diet Dogs z/d Mini (1kg) pack of 2
Generic£41.544 rev
Prescription Diet Canine z/d Food Sensitivities Adult/Senior Wet Dog Food Original Flavour 1 can x 370g and Hypo Allergenic Dog Treats 200g
Generic£19.353 rev
hills biome Gastrointestinal Mini
HILL'S PRESCRIPTION DIET£17.9864 rev
Trending
90-day click momentumPrescription Diet Dogs z/d Mini (1kg) (1)
Daisy Dreams£19.675.0★
Prescription Diet Dogs z/d Mini (1kg) pack of 2
Daisy Dreams£38.965.0★
hills biome Gastrointestinal Mini
HILL'S PRESCRIPTION DIET£17.984.5★
Prescription Diet Canine z/d Food Sensitivities Adult/Senior Wet Dog Food Original Flavour 1 can x 370g and Hypo Allergenic Dog Treats 200g
Generic£19.354.2★
Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)
Hill's£19.654.4★
What buyers say about hills zd dog food
What buyers praise and complain about, mined from review topics.What buyers love
“My dog very happy”
“worth it”
“Excellent product”
“Excellent for dogs with allergies”
“As advertised”
“Good food”
“Small size perfect for small dogs”
“It smells very nice”
“Seems to be a good flavour”
“well lets just say it's easier to pick things up”
What buyers complain about
“Quite expensive”
“Skin allergy”
“They are small in size”
“Gave my dog severe constipation to the point she was crying in pain”
“Not the best quality”
“I have the plain one has no flavour or anything”
“Not 1.5kg as advertised”
“Expensive and tasteless”
“Smells like baby formula”
“And the kibble is very crumbly”
Common questions
- Is hills zd dog food profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hills zd dog food niche?
- 9 brands and 101 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hills zd dog food?
- Top complaints mined from reviews: Value For Money, Allergies, Size-Overall. The return rate is 0.0%.
- When does demand for hills zd dog food peak?
- Demand peaks in Jan–Nov; the busiest month runs 3.1× the quietest.
- What does it cost to enter the hills zd dog food niche?
- Listings span £7.70–£76.19; the average listing price is £36.90 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.