How competitive is the Hills Science Plan Dog Food niche on Amazon United Kingdom?

4 brands and 74 sellers compete in Hills Science Plan Dog Food on Amazon United Kingdom. The top 5 Hills Science Plan Dog Food products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hills Science Plan Dog Food?

Hills Science Plan Dog Food buyers on Amazon United Kingdom complain most about Value For Money, Moist/Dry, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hills Science Plan Dog Food niche?

Hills Science Plan Dog Food sells for £31.43 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.40–£59.63. The average incumbent carries 152 reviews — the moat a new listing must climb.

Hills Science Plan Dog Food

brand-locked demand (top 5 brands take 100% of clicks) — Hills Science Plan Dog Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Hills Science Plan Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hills Science Plan Dog Food is a £130K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Hills Science Plan Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.3% over the last 90 days and 5.0% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr4K

Search volume / yr-17.3%83K

Conversion rate5.0%

Avg price£31.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 74

Top-5 product click share55%

Open market0%

Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Hills Science Plan Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hills Perfect Weight medium - dry food for dogs with Chicken 2 kg

Price: £19.66
Rating: 4.4/5
Reviews: 89
Age: 7y ago

Hills Science Plan Canine Adult Chicken Medium Breed Dry Mix 12 kg

Price: £52.25
Rating: 4.5/5
Reviews: 256
Age: 15y ago

Hills Small and Miniature Adult Dog Food 3 kg Pack of 1 x 3 kg

Price: £23.10
Rating: 4.4/5
Reviews: 294
Age: 12y ago

Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg

Price: £15.15
Rating: 4.9/5
Reviews: 23
Age: 5y ago

Hills Small and Miniature Adult Dog Food 1.5 kg Pack of 1 (1 x 1.5 kg)

Price: £14.86
Rating: 4.4/5
Reviews: 294
Age: 12y ago

Newest

by launch date

The Bramble Bay Science Plan Dog Food Light Small & Mini Adult Dog with Chicken Flavour 1 x Pack of 1.5 Kg Dry

Price: £16.00
Rating: 4.3/5
Reviews: 30
Age: 4y ago

The Bramble Bay Hills Diet Perfect Weight Adult Dog Small & Mini | Chicken 1.5kg | Complete and Nutritious Feed for Small Breed Adult Dogs

Price: £18.51
Rating: 4.7/5
Reviews: 67
Age: 4y ago

Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg

Price: £15.15
Rating: 4.9/5
Reviews: 23
Age: 5y ago

Hills Science Plan Canine Adult Oral Care Chicken Dry Dog F

Price: £20.37
Rating: 4.3/5
Reviews: 30
Age: 6y ago

Hills Science Plan Mature Adult Large Breed Chicken Dry Dog Food- 14kg

Price: £44.52
Rating: 4.4/5
Reviews: 23
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Hill's89%
The Bramble Bay8%
Hill's Science Plan2%
HILL'S PRESCRIPTION DIET1%
Open — no brand owns it (0%)

Hills Science Plan Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR5.0%Products22Brands4Top 5 Brands100%OOS Rate3.0%Rating4.5★Reviews152Avg BSR#658

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hills Science Plan Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hills science plan dog food51K/yr -25.9%3.5% conv.
hills dog food18K/yr -10.7%2.5% conv.
science plan dog food8K/yr +1.9%5.2% conv.
hills pet nutrition6K/yr +1.3%0.7% conv.

What reviews say buyers love and hate about Hills Science Plan Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Pet Friendly33%

“Great for old dogs who dont feel well”

Value For Money19%

“fair price”

Taste-Overall13%

“Great food”

Quality-Overall8%

“High quality product”

Smell6%

“has a nice savory smell”

What buyers complain about

71% of reviews

Value For Money36%

“Much cheaper at normal pet store”

Moist/Dry14%

“Dry”

Hard Feel14%

“Far far too tough for Chis”

Size-Overall7%

“The kibble is really small”

Common Hills Science Plan Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hills Science Plan Dog Food 49/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 22 tracked products. Search demand moved -17.3% over the last 90 days.