Hills Science Plan Dog Food
FailThe top 5 brands take 100% of clicks, so Hills Science Plan Dog Food is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £130K/yr83K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 74 sellers
Flapen Score
Hills Science Plan Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Hills Science Plan Dog Food is stronger. Inside it, weaker.
Market
The Hills Science Plan Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hills Science Plan Dog Food 83K times last year and spent an estimated £130K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £130Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- hills science plan dog food51K searches a year
02 · Price
A sale here is worth £31.43.
Listings sell for £31.43 on average, from £14.40 to £59.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £31.43 that is £0 to £3K a year per listing.
- Average price
- £31.43inside the $15 to $100 sweet spot
- Price range
- £14.40–£59.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #658 within Food. It carries 152 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 32%
- Out of stock, average day
- 3.0%
- Average rank
- #658in Food
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 152per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Hills Science Plan Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hills Perfect Weight medium - dry food for dogs with Chicken 2 kg
- Price
- £19.66
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7y ago

Hills Science Plan Canine Adult Chicken Medium Breed Dry Mix 12 kg
- Price
- £52.25
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 15y ago

Hills Small and Miniature Adult Dog Food 3 kg Pack of 1 x 3 kg
- Price
- £23.10
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 12y ago

Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
- Price
- £15.15
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 5y ago

Hills Small and Miniature Adult Dog Food 1.5 kg Pack of 1 (1 x 1.5 kg)
- Price
- £14.86
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 12y ago
Trending
estimated 90-day click momentum
Hills Perfect Weight medium - dry food for dogs with Chicken 2 kg
- Price
- £19.66
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7y ago

Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)
- Price
- £19.65
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 13y ago

Hills Small and Miniature Adult Dog Food 1.5 kg Pack of 1 (1 x 1.5 kg)
- Price
- £14.86
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 12y ago

Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
- Price
- £15.15
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 5y ago

Hills Science Plan Mature Adult Medium Lamb & Rice Dry Dog Food - 14kg
- Price
- £51.95
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 6y ago
Newest
by launch date
The Bramble Bay Science Plan Dog Food Light Small & Mini Adult Dog with Chicken Flavour 1 x Pack of 1.5 Kg Dry
- Price
- £16.00
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 4y ago

The Bramble Bay Hills Diet Perfect Weight Adult Dog Small & Mini | Chicken 1.5kg | Complete and Nutritious Feed for Small Breed Adult Dogs
- Price
- £18.51
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 4y ago

Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
- Price
- £15.15
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 5y ago

Hills Science Plan Canine Adult Oral Care Chicken Dry Dog F
- Price
- £20.37
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 6y ago

Hills Science Plan Mature Adult Large Breed Chicken Dry Dog Food- 14kg
- Price
- £44.52
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 98%
Open market
0%
- Hill's89%
- The Bramble Bay8%
- Hill's Science Plan2%
- HILL'S PRESCRIPTION DIET1%
- Open — no brand owns it (0%)
Demand
Hills Science Plan Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hills Science Plan Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hills science plan dog food51K/yr
- hills dog food18K/yr
- science plan dog food8K/yr
- hills pet nutrition6K/yr
Reviews and returns
What reviews say buyers love and hate about Hills Science Plan Dog Food
We read the reviews and the return reasons for every product selling here.
“Much cheaper at normal pet store”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hills Science Plan Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









