hills science plan dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.43avg listing price — sweet spot $15–$100
Price range
Great£14.40–£59.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great152.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 83K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hills science plan dog food is a £130K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hills science plan dog food market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £94K–£126K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #658
- Page quality
- 0%
- Prime
- 32%
- Sponsored
- 5%
- Out of stock
- 3.0%
- Avg brand age
- 96 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Hill's89%
- The Bramble Bay8%
- Hill's Science Plan2%
- HILL'S PRESCRIPTION DIET1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hills science plan dog food search terms
- hills science plan dog food51K/yr
- hills dog food18K/yr
- science plan dog food8K/yr
- hills pet nutrition6K/yr
Top hills science plan dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hills Perfect Weight medium - dry food for dogs with Chicken 2 kg
Hill's£19.664.4★89 rev
Hills Science Plan Canine Adult Chicken Medium Breed Dry Mix 12 kg
Hill's£52.254.5★256 rev
Hills Small and Miniature Adult Dog Food 3 kg Pack of 1 x 3 kg
Hill's£23.104.4★294 rev
Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
Hill's£15.154.9★23 rev
Hills Small and Miniature Adult Dog Food 1.5 kg Pack of 1 (1 x 1.5 kg)
Hill's£14.864.4★294 rev
Newest
by launch date
The Bramble Bay Science Plan Dog Food Light Small & Mini Adult Dog with Chicken Flavour 1 x Pack of 1.5 Kg Dry
The Bramble Bay£16.0030 rev
The Bramble Bay Hills Diet Perfect Weight Adult Dog Small & Mini | Chicken 1.5kg | Complete and Nutritious Feed for Small Breed Adult Dogs
The Bramble Bay£18.5167 rev
Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
Hill's£15.1523 rev
Hills Science Plan Canine Adult Oral Care Chicken Dry Dog F
Hill's£20.3730 rev
Hills Science Plan Mature Adult Large Breed Chicken Dry Dog Food- 14kg
Hill's£44.5223 rev
Trending
90-day click momentumHills Perfect Weight medium - dry food for dogs with Chicken 2 kg
Hill's£19.664.4★
Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)
Hill's£19.654.4★
Hills Small and Miniature Adult Dog Food 1.5 kg Pack of 1 (1 x 1.5 kg)
Hill's£14.864.4★
Hills Science Plan Adult Healthy Mobility Small And Mini Dry Dog Food Chicken Flavour 1.5kg
Hill's£15.154.9★
Hills Science Plan Mature Adult Medium Lamb & Rice Dry Dog Food - 14kg
Hill's£51.954.4★
What buyers say about hills science plan dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Great for old dogs who dont feel well”
“fair price”
“Great food”
“High quality product”
“has a nice savory smell”
“Does the trick”
“My dogs love it great for small mouthing”
“handy”
What buyers complain about
“Much cheaper at normal pet store”
“Dry”
“Far far too tough for Chis”
“The kibble is really small”
Common questions
- Is hills science plan dog food profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 22 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the hills science plan dog food niche?
- 4 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hills science plan dog food?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hard Feel. The return rate is 0.0%.
- When does demand for hills science plan dog food peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hills science plan dog food niche?
- Listings span £14.40–£59.63; the average listing price is £31.43 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.