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Hills Science Plan Cat Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Hills Science Plan Cat Food is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£206K/yr97K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
55%top-5 click share · 7 brands · 98 sellers

Flapen Score

Hills Science Plan Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Hills Science Plan Cat Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hills Science Plan Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hills Science Plan Cat Food 97K times last year and spent an estimated £206K. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
8.2%
Market size, estimated
£206Ka year
Peak month
January1.4× the quietest month
Top search term
hills science plan cat food62K searches a year

02 · Price

A sale here is worth £25.86.

Listings sell for £25.86 on average, from £7.34 to £52.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £25.86 that is £6K to £13K a year per listing.

Average price
£25.86inside the $15 to $100 sweet spot
Price range
£7.34–£52.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Cats. It carries 130 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#303in Cats
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Hills Science Plan Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

98

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

1%

  • Hill's72%
  • HILLS PET FOOD DRY11%
  • Hill's Science Plan7%
  • FOXCUP4%
  • Hills Science3%
  • EETU2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hills Science Plan Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hills Science Plan Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hills science plan cat food62K/yr
  • hills cat food16K/yr
  • science plan cat food7K/yr
  • hills science diet cat food4K/yr
  • hills cat food dry4K/yr
  • hills science plan5K/yr

Reviews and returns

What reviews say buyers love and hate about Hills Science Plan Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.88

This cat food is expensive

even though it's quite pricey

Always has been a bit pricey compared to other good brands

Texture/Consistency-Overall13%+0.34

We've noticed they're coats are much glossier

Quality-Overall13%−0.19

so I suspect a quality issue

Size-Overall13%−0.20

Much small bag then expected

Indigestion4%−0.03

A few minor digestive issues at first

Love

Pet Friendly46%

Cats love it

the cats enjoy it

My Cat likes this

Quality-Overall16%−0.19

Good quality food

Decent quality

good quality food

Value For Money6%+0.88

Value for your money

Good value

Value for money- will be ordering again

Size-Overall6%−0.20

It seems to suit them well

He's very fit

Smell5%+0.34

Also it gets rid of bad smells in her mouth or keeps her teeth clean l do use another make

FAQ

Common Hills Science Plan Cat Food questions

Answered from the same tracked data.