hills science plan cat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£25.86avg listing price — sweet spot $15–$100
Review moat
Great130.21avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.34–£52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£206K£206K/yr · 97K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hills science plan cat food is a £206K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hills science plan cat food market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £155K–£207K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
98
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
1%
- Hill's72%
- HILLS PET FOOD DRY11%
- Hill's Science Plan7%
- FOXCUP4%
- Hills Science3%
- EETU2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hills science plan cat food search terms
- hills science plan cat food62K/yr
- hills cat food16K/yr
- science plan cat food7K/yr
- hills science diet cat food4K/yr
- hills cat food dry4K/yr
- hills science plan5K/yr
Top hills science plan cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hills Science Plan Optimal Care Chicken Adult 1-6 Cat Food New Edition 1.5kg
Hill's£17.244.5★339 rev
Hills Science Plan Adult Cat Dry Food Lamb Flavour 1.5kg
HILLS PET FOOD DRY£18.144.7★22 rev
Hills Cat Adult Multipack Poultry Selection Pack of 1 (1 x 1.2 kg)
Hill's£14.714.5★78 rev
Hills Science Plan Cat Adult 1-6 with Tuna 1.5 kg
Hill's£18.134.5★253 rev
Hills Science Plan SP CAT MAT TUNA 1.5KG
Hill's£18.764.4★148 rev
Newest
by launch date
Hill Science Plan Adult Light Chicken 3kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine
EETU£25.4724 rev
Hills Science Plan Adult Chicken - dry food for adult cats 1-6 years 300 gr
Hill's£7.34134 rev
Hill Science Plan Adult Light Chicken 10kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine
Hill£49.6165 rev
Hills Science Plan Senior 11+ Chicken Dry Cat Food - 1.5kg
Hill's£18.8285 rev
Hills Science Plan SP CAT MAT TUNA 1.5KG
Hill's£18.76148 rev
Trending
90-day click momentum
Hills Science Plan Feline Adult Chicken Cat 3kg
Hill's£26.904.6★
Hills Science Plan Adult Cat Dry Food Lamb Flavour 1.5kg
HILLS PET FOOD DRY£18.144.7★
Hills Cat Adult Multipack Poultry Selection Pack of 1 (1 x 1.2 kg)
Hill's£14.714.5★
Hills Science Plan SP CAT MAT TUNA 1.5KG
Hill's£18.764.4★
Hills Science Plan Senior 11+ Chicken Dry Cat Food - 1.5kg
Hill's£18.824.7★
What buyers say about hills science plan cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Good quality food”
“Value for your money”
“It seems to suit them well”
“Also it gets rid of bad smells in her mouth or keeps her teeth clean l do use another make”
“Great dry food for my Ragdoll cats — we keep buying it”
“Convenient kibble”
“Proper cat food”
“I guess she must like it a lot as there is always a clean dish”
“lasts us well”
What buyers complain about
“This cat food is expensive”
“We've noticed they're coats are much glossier”
“so I suspect a quality issue”
“Much small bag then expected”
“A few minor digestive issues at first”
“sometimes very small leakage”
Common questions
- Is hills science plan cat food profitable to sell on Amazon United Kingdom?
- The niche generates £206K/yr across 19 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hills science plan cat food niche?
- 7 brands and 98 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hills science plan cat food?
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for hills science plan cat food peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hills science plan cat food niche?
- Listings span £7.34–£52.19; the average listing price is £25.86 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.