How competitive is the Hills Science Plan Cat Food niche on Amazon United Kingdom?

7 brands and 98 sellers compete in Hills Science Plan Cat Food on Amazon United Kingdom. The top 5 Hills Science Plan Cat Food products take 55% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Hills Science Plan Cat Food?

Hills Science Plan Cat Food buyers on Amazon United Kingdom complain most about Value For Money, Texture/Consistency-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hills Science Plan Cat Food niche?

Hills Science Plan Cat Food sells for £25.86 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.34–£52.19. The average incumbent carries 130 reviews — the moat a new listing must climb.

Hills Science Plan Cat Food

Hills Science Plan Cat Food shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hills Science Plan Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hills Science Plan Cat Food is a £206K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.

Hills Science Plan Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.6% over the last 90 days and 8.2% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr8K

Search volume / yr-10.6%97K

Conversion rate8.2%

Avg price£25.86

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 98

Top-5 product click share55%

Open market3%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Hills Science Plan Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hills Science Plan Optimal Care Chicken Adult 1-6 Cat Food New Edition 1.5kg

Price: £17.24
Rating: 4.5/5
Reviews: 339
Age: 6y ago

Hills Science Plan Adult Cat Dry Food Lamb Flavour 1.5kg

Price: £18.14
Rating: 4.7/5
Reviews: 22
Age: 6y ago

Hills Cat Adult Multipack Poultry Selection Pack of 1 (1 x 1.2 kg)

Price: £14.71
Rating: 4.5/5
Reviews: 78
Age: 13y ago

Hills Science Plan Cat Adult 1-6 with Tuna 1.5 kg

Price: £18.13
Rating: 4.5/5
Reviews: 253
Age: 6y ago

Hills Science Plan SP CAT MAT TUNA 1.5KG

Price: £18.76
Rating: 4.4/5
Reviews: 148
Age: 6y ago

Newest

by launch date

Hill Science Plan Adult Light Chicken 3kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine

Price: £25.47
Rating: 4.5/5
Reviews: 24
Age: 4y ago

Hills Science Plan Adult Chicken - dry food for adult cats 1-6 years 300 gr

Price: £7.34
Rating: 4.3/5
Reviews: 134
Age: 5y ago

Hill Science Plan Adult Light Chicken 10kg Dry Food Complete Balance Nutrition Less Active Cats with Nutrients & Reduce Calorie Content with L-carnitine & Taurine

Price: £49.61
Rating: 4.7/5
Reviews: 65
Age: 6y ago

Hills Science Plan Senior 11+ Chicken Dry Cat Food - 1.5kg

Price: £18.82
Rating: 4.7/5
Reviews: 85
Age: 6y ago

Hills Science Plan SP CAT MAT TUNA 1.5KG

Price: £18.76
Rating: 4.4/5
Reviews: 148
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Hill's72%
HILLS PET FOOD DRY11%
Hill's Science Plan7%
FOXCUP4%
Hills Science3%
EETU2%
Open — no brand owns it (1 brand, 1%)

Hills Science Plan Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR8.2%Products19Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews130Avg BSR#303

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hills Science Plan Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hills science plan cat food62K/yr -13.6%6.8% conv.
hills cat food16K/yr +6.5%4.0% conv.
science plan cat food7K/yr -10.4%11.3% conv.
hills science diet cat food4K/yr -14.4%2.4% conv.
hills cat food dry4K/yr -13.6%7.3% conv.
hills science plan5K/yr -27.0%2.9% conv.

What reviews say buyers love and hate about Hills Science Plan Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Pet Friendly46%

“Cats love it”

Quality-Overall16%

“Good quality food”

Value For Money6%

“Value for your money”

Size-Overall6%

“It seems to suit them well”

Smell5%

“Also it gets rid of bad smells in her mouth or keeps her teeth clean l do use another make”

What buyers complain about

59% of reviews

Value For Money14%

“This cat food is expensive”

Texture/Consistency-Overall13%

“We've noticed they're coats are much glossier”

Quality-Overall13%

“so I suspect a quality issue”

Size-Overall13%

“Much small bag then expected”

Indigestion4%

“A few minor digestive issues at first”

Common Hills Science Plan Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hills Science Plan Cat Food 52/100 on Amazon United Kingdom — Worth a look. The niche generates £206K/yr across 19 tracked products. Search demand moved -10.6% over the last 90 days.