Hills Digestive Care I/d Dog Food

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

5.1%

Market size, estimated

£189Ka year

Peak month

January3.7× the quietest month

Top search term

hills prescription dog food58K searches a year

Listings sell for £42.72 on average, from £15.16 to £76.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £42.72 that is £4K to £11K a year per listing.

Average price

£42.72inside the $15 to $100 sweet spot

Price range

£15.16–£76.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£4K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

16% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #582 within Food. It carries 210 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

16%

Out of stock, average day

3.0%

Average rank

#582in Food

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

210per listing

Listings tracked

25

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months