How competitive is the Hills Digestive Care I/d Dog Food niche on Amazon United Kingdom?

5 brands and 59 sellers compete in Hills Digestive Care I/d Dog Food on Amazon United Kingdom. The top 5 Hills Digestive Care I/d Dog Food products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hills Digestive Care I/d Dog Food?

Hills Digestive Care I/d Dog Food buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hills Digestive Care I/d Dog Food niche?

Hills Digestive Care I/d Dog Food sells for £42.72 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.16–£76.19. The average incumbent carries 210 reviews — the moat a new listing must climb.

Hills Digestive Care I/d Dog Food

Hills Digestive Care I/d Dog Food shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hills Digestive Care I/d Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hills Digestive Care I/d Dog Food is a £189K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Hills Digestive Care I/d Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.8% over the last 90 days and 5.1% of searches end in a purchase.

£189K

revenue / yr

Units sold / yr5K

Search volume / yr+2.8%87K

Conversion rate5.1%

Avg price£42.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 59

Top-5 product click share55%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Hills Digestive Care I/d Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

hill s Prescription Diet Canine I/D Low Fat Dog Digestive Health Food 12x360g

Price: £35.32
Rating: 4.4/5
Reviews: 327
Age: 11y ago

Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)

Price: £19.65
Rating: 4.4/5
Reviews: 129
Age: 13y ago

Hills Prescription Diet Canine i/d Low Fat Chicken & Veg Stew Wet Dog Food 12 x 354g Tins

Price: £38.50
Rating: 4.3/5
Reviews: 127
Age: 7y ago

Hills Prescription Diet Dogs z/d Mini

Price: £20.73
Rating: 4.3/5
Reviews: 274
Age: 11y ago

hills biome Gastrointestinal Mini

Price: £17.98
Rating: 4.5/5
Reviews: 64
Age: 1y ago

Newest

by launch date

Prescription Diet Dogs z/d Mini (1kg) (1)

Price: £19.67
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Prescription Diet Dogs z/d Mini (1kg) pack of 2

Price: £38.96
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Diet Canine i/d Digestive Care Adult Wet Food for Dogs with Gastro-Intestinal Problems - Turkey 2 Cans x 200g Each

Price: £15.16
Rating: 4.0/5
Reviews: 2
Age: 4mo ago

Precription Diet Canine i/d Digestive Care Turkey with gastro-intestinal problems - Wet Dog Food - 12 x 360g Tins

Price: £37.29
Rating: 4.6/5
Reviews: 9
Age: 1y ago

hills biome Gastrointestinal Mini

Price: £17.98
Rating: 4.5/5
Reviews: 64
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

Hill's69%
HILL'S PRESCRIPTION DIET22%
Generic4%
Daisy Dreams3%
The Bramble Bay2%

Hills Digestive Care I/d Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR5.1%Products25Brands5Top 5 Brands100%OOS Rate3.0%Rating4.5★Reviews210Avg BSR#582

Peak months: Jan · busiest ÷ quietest = 3.7×

Top Hills Digestive Care I/d Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hills prescription dog food58K/yr +4.7%3.5% conv.
hills digestive care i/d dog food19K/yr +8.1%3.6% conv.
hills id digestive care dog food6K/yr -18.1%4.0% conv.
hills prescription diet dog food4K/yr -20.2%3.9% conv.

What reviews say buyers love and hate about Hills Digestive Care I/d Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall33%

“Very good quality of kibble”

Pet Friendly17%

“She seems to enjoy eating it”

Advertised Vs Actual Product13%

“As advertised”

Value For Money8%

“a good price. cheaper than the vets”

Taste-Overall6%

“My little friend loves this food”

What buyers complain about

83% of reviews

Value For Money46%

“It is expensive”

Size-Overall14%

“It is very small compared to other mini kibbles”

Quality-Overall8%

“the quality is so bad”

Advertised Vs Actual Product8%

“Not 1.5kg as advertised”

Smell8%

“I must say it didnt look or smell nice”

Common Hills Digestive Care I/d Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hills Digestive Care I/d Dog Food 52/100 on Amazon United Kingdom — Worth a look. The niche generates £189K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.