hills digestive care i/d dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£42.72avg listing price — sweet spot $15–$100
Price range
Incredible£15.16–£76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great210.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£189K£189K/yr · 87K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hills digestive care i/d dog food is a £189K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hills digestive care i/d dog food market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £171K–£214K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #582
- Page quality
- 0%
- Prime
- 16%
- Sponsored
- 16%
- Out of stock
- 3.0%
- Avg brand age
- 82 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
0%
- Hill's69%
- HILL'S PRESCRIPTION DIET22%
- Generic4%
- Daisy Dreams3%
- The Bramble Bay2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +2.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 3.7×
Top hills digestive care i/d dog food search terms
- hills prescription dog food58K/yr
- hills digestive care i/d dog food19K/yr
- hills id digestive care dog food6K/yr
- hills prescription diet dog food4K/yr
Top hills digestive care i/d dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hill s Prescription Diet Canine I/D Low Fat Dog Digestive Health Food 12x360g
Hill's£35.324.4★327 rev
Hills Prescription Diet i/d Low Fat Dry Canine Food - Gastrointestinal Health (1.5kg)
Hill's£19.654.4★129 rev
Hills Prescription Diet Canine i/d Low Fat Chicken & Veg Stew Wet Dog Food 12 x 354g Tins
HILL'S PRESCRIPTION DIET£38.504.3★127 rev
Hills Prescription Diet Dogs z/d Mini
Hill's£20.734.3★274 rev
hills biome Gastrointestinal Mini
HILL'S PRESCRIPTION DIET£17.984.5★64 rev
Newest
by launch date
Prescription Diet Dogs z/d Mini (1kg) (1)
Daisy Dreams£19.673 rev
Prescription Diet Dogs z/d Mini (1kg) pack of 2
Daisy Dreams£38.963 rev
Diet Canine i/d Digestive Care Adult Wet Food for Dogs with Gastro-Intestinal Problems - Turkey 2 Cans x 200g Each
Generic£15.162 rev
Precription Diet Canine i/d Digestive Care Turkey with gastro-intestinal problems - Wet Dog Food - 12 x 360g Tins
Generic£37.299 rev
hills biome Gastrointestinal Mini
HILL'S PRESCRIPTION DIET£17.9864 rev
Trending
90-day click momentum
Hills Cane Prescription Diet I/D Stew 354 g - Offer 12 pcs
Hill's£47.504.2★
Hills Prescription Diet Digestive Care i/d Dry Dog Food - Chicken
Hill's£43.724.6★
Prescription Diet Dogs z/d Mini (1kg) (1)
Daisy Dreams£19.675.0★
Diet Canine i/d Digestive Care Adult Wet Food for Dogs with Gastro-Intestinal Problems - Turkey 2 Cans x 200g Each
Generic£15.164.0★
Prescription Diet Dogs z/d Mini (1kg) pack of 2
Daisy Dreams£38.965.0★
What buyers say about hills digestive care i/d dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality of kibble”
“She seems to enjoy eating it”
“As advertised”
“a good price. cheaper than the vets”
“My little friend loves this food”
“It smells very nice”
“handy”
“The dry food was a great size for my jackawawa not too big just the right size very happy”
“Seems to be a good flavour”
“Great product for allergy prone dog”
What buyers complain about
“It is expensive”
“It is very small compared to other mini kibbles”
“the quality is so bad”
“Not 1.5kg as advertised”
“I must say it didnt look or smell nice”
Common questions
- Is hills digestive care i/d dog food profitable to sell on Amazon United Kingdom?
- The niche generates £189K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hills digestive care i/d dog food niche?
- 5 brands and 59 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hills digestive care i/d dog food?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for hills digestive care i/d dog food peak?
- Demand peaks in Jan; the busiest month runs 3.7× the quietest.
- What does it cost to enter the hills digestive care i/d dog food niche?
- Listings span £15.16–£76.19; the average listing price is £42.72 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.